Download - Researching Avatars
Researching Avatars
Aleks KrotoskiUniversity of Surrey, Guildford
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vBusiness Expo, Second Life 26 April 2008
Why?
• Marketing– Who are your current customers and
what makes them happy?– Who are your potential customers and
what will convert them?
• Research– What can we learn about the offline
from the online?
Research Methods
• Qualitative– Interviews– Focus groups– surveys
• Quantitative– Network analysis– Data tracking
Qualitative Analysis
• Design• Doing the deed
– Takes longer than you think
• Getting the results– Text-based– Voice-based
Quantitative Analysis
• Design• Doing the deed
– Data capture
• Getting the results– Largesse multiplied by largesse
Online vs Offline
• How’s it the same?• How’s it different?
Recruitment
• Social Networking across the metaverse
• Rewarding good deeds
Participation
• Welcome to the gift economy• Invest in the community
• Trust is the most important currency online
• Remember the human behind the avatar
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