Download - ResortPort Overview 2011
ResortPort™By Passport Online
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At Starwood Hotels & Resorts, we were the early adopters of the ResortPort program. Our resort hotels throughout Hawaii and the Caribbean have seen strong consumer viewership of their content and the ability to track offer views is a significant benefit in determining ROI. We even have some individual city hotels involved, and this product provides them with otherwise unattainable access to this valuable consumer channel.”— Chris Austin - Vice President, Global
Retail Leisure & Luxury Sales
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Maximize your investment with
top US travel agents
Effective
Efficient
Targeted
Measurable
Affordable
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Travel Agents continue to produce the highest rates from any intermediary channel
Travel Agency sales revenues in America have grown by 20% year to date over last year ***
Savvy consumers continue to value the services of a professional travel agency
More younger travelers using travel agents **
Preferred supplier relationships growing but getting more expensive, less effective and limited access to top producing agents
4***(ARC October 2010 Report) **(Ypartnership Consumer Trends 2010 – Travel Weekly)
Passport Online has assisted agencies with online marketing of leisure travel for 15 years
Focused on electronic marketing of leisure travel to travel agents and directly to their clients on their agent’s behalf: websites, email marketing, and social media
Passport Online introduces ResortPort focused 100% on providing hotels and resorts access to Passport Online’s portfolio of top consortia, retail agencies and established home based agent networks who rely on Passport Online content and online marketing tools
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1) 4,000 approximate total travel agency websites (not including mirror or cloned sites) representing 25,000 travel agents –shopping by up to 2M high ADR travel agency clients per month
2) Email database of 70,000 travel agents
3) Email database of 2M clients of 7,000 subscribing travel agents (Separate group from 1)
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Abercrombie & Kent Delta Vacations (MLT) Mayflower Tours
African Travel Dollar - Thrifty Rent a Car Orient Flexi Pax (Isram)
Adventures Abroad Dynamic DestinationsParadise for Less (Holiday
Systems)
American Express Vac (AX agts only) EEI Travel Pleasant Holidays
Amtrak Vacations Escapade Tours (Isram) Qantas Vacations
Auto Europe/Destination Europe Explore Tours Roadtrips
Blue Star Jets Funjet Vacations SITA World Tours
Blue Sky Tours GAP Adventures Ski.com
Brendan Worldwide Vacations Globus Sports Empire
Celtic Tours Gogo Worldwide VacationsSteps of Paul Cruises and
Tours
CIE Tours Golf Holidays Tauck World Discovery
City Escape Holidays Guaranteed Departures (TAP) Trafalgar Tours
Classic Vacations Travel Insured Travel2
Club Med Insight Vacations Travel Bound
Contiki Vacations Isram World Vacations Travel Impressions
Continental Airline Vacations (MLT) Latour (Isram)Universal Parks and Resorts
Orlando
Cosmos (Globus) Monograms (Globus) Yankee Holidays 8
ResortPort allows resorts and hotels to control and promote their rich media content and promotions to agents and directly to consumers shopping for vacations on thousands of travel agency websites
ResortPort offers the most affordable, efficient, effective and measurable means to grow online revenue for hotels and resorts who value the retail agency channels
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Visibility On Travel Agency Websites: Your own property or brand Microsite
Promote your own special packages to leading travel agencies and their clients
Integrate the rich property presentation with wholesaler products that include your property
Open a new marketing channel to hotels through the higher rate delivering agencies
Monitor activity
Influence booking channel
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Microsite Production
Build ResortPort
Microsite and Promotions
System Integration
Assign appropriate attributes:
destination, interests and integrate to
wholesaler offers
Display Application
Set to display microsite listing on agency consumer
websites and emails
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Expanded property
information
Links to packages.
Hotel and wholesaler
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Expanded property
information
All offers by wholesalers
dynamically listed
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Your email is branded with the client’s travel agency
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Real time activity reports:
Total consumer sessions where resort presentation was viewed by agency website
Total consumer opens of resort presentation
Total consumer opens of offers provided by the resort or by a wholesale travel partner
Activity by wholesaler
Activity by travel agency website
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Option 1
Agent Email
Option 2
Agent/Client Email
Option 3
Websites
• 70,000 Front Line Agents
• 7,000 Top Picks Agents
• 2 million consumers
• 4,000 consumer facing websites
• 25,000 agents
• 2 million consumers each month
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Combinations of the above are
more effective
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Typical Travel
Trade Advertising
Expensive
No measurement
Lost in the crowd
Affordable
Multiple options
Direct to agency internal websites
70,000 agents in opt in program
Feeder market geo targeting
Consumer promotions
Measurable down to agency level
ResortPort Marketing
Effective
Efficient
Targeted
Measurable
Affordable
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Maximizing your investment with travel agents