Transcript
Page 1: Responsive Web Design – Reaching out to Mobile Users

Responsive Web Design.

Problems and Their Solutions.

Aleksey Pashin,Art Director at QuartSoftEmail: [email protected]: alex.pashin

©2013. QuartSoftwww.quartsoft.com

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Rising Mobile Internet Usage

©2013. QuartSoft

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Devices and Screen Resolutions

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Who Needs Responsive Design?

• Users?• Site owners?• App developers?

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Responsive Web Design (Google)

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Standalone Mobile Version of a Site(Jakob Nielsen)

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RESS (Responsive Design + Server Side Components)

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Responsive Design – the Solution

• Uniform code• Transparent development process • Same URL structure across platforms• Content accessible on all devices • Meeting needs of the ever-changing market

©2013. QuartSoft

Anything that’s fixed and unresponsive isn’t web design anymore, it’s something else. If you don’t embrace the inherent fluidity of the web, you’re not a web designer, you’re something else. Web design is responsive design. Responsive Web Design is web design, done right.

Andy Clarke

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It sounds rosy, doesn’t it?

©2013. QuartSoft

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But it's not so in reality

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Common Problems

• Strategic• Technological• Aesthetic

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Strategic Problems

• Necessity of responsive design • Responsive design vs. Mobile version of a site • Adapting current website • Time• Resources

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Technological Problems

• Design process• Navigation• Image sizes• Third-party content• Device errors and bugs• IE

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Aesthetic Problems

Mobile First ?(Luke Wroblewski)

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Solutions and Conclusions

• Analyzing necessity• Allowing user to choose • Keeping abreast of innovations in the industry • Optimizing • Keeping content in mind• Progressive enhancement + RESS (Responsive

Design + Server Side Components) • Trend is nothing but a word

©2013. QuartSoft

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And What Is Design?

Design is not only layout– Typography– Colors– Graphics– Interactivity– Textures– Atmosphere– and more.

©2013. QuartSoft

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©2013. QuartSoft

Aleksey PashinArt Director at QuartSoft

Email: [email protected]: alex.pashinwww.quartsoft.com


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