Download - Retail Managment (Nirmal LIFESTYLE)
-
7/28/2019 Retail Managment (Nirmal LIFESTYLE)
1/20
-
7/28/2019 Retail Managment (Nirmal LIFESTYLE)
2/20
PRESENTED BY :
POOJA KHANNA 13
ANKITA SHETTY 30
NISHMITA SHETTY 33PREETI SHETTY 34
SINDHURI SHETTY 37
-
7/28/2019 Retail Managment (Nirmal LIFESTYLE)
3/20
-
7/28/2019 Retail Managment (Nirmal LIFESTYLE)
4/20
INTRODUCTION:
The mall has been built on most challenging concept,
ever built in the country.
With an area of one million square feet, it is the largest
shopping mall in the suburbs of Mumbai and one of thelargest in India.
The Glass dome is largest in the south East Asia, hence
is one of the beautiful features of the mall.
It has been voted as Mumbais Favourite Mall twiceby a survey done by popular news dailies.
-
7/28/2019 Retail Managment (Nirmal LIFESTYLE)
5/20
TYPES OF RETAILERS:
FOOD RETAILERS:
Banana Leaf
Mc donald's
Only Paratha's
General Merchandise Retailers:
Dollar stores Levis
Reebok
-
7/28/2019 Retail Managment (Nirmal LIFESTYLE)
6/20
NON-STORE RETAIL:
E-Zone
Travel Guru
Service retailer:
Citi Bank ATM
Kaya Skin Clinic
-
7/28/2019 Retail Managment (Nirmal LIFESTYLE)
7/20
TYPES OF FRANCHISING
FRANCHISING
BUSINESS
FORMAT(PIZZA HUT)
PRODUCT
NAME(ARCHIES)
-
7/28/2019 Retail Managment (Nirmal LIFESTYLE)
8/20
FRANCHISING OUTLETS IN NIRMAL LIFESTYLE:
MC DONALDS PEPE JEANS PIZZA HUT MOCHA LEVIS
TOMATO ADAMS PETER ENGLAND REEBOK
MONGINIS CAFE COFFEE DAY BASKIN AND ROBINS
-
7/28/2019 Retail Managment (Nirmal LIFESTYLE)
9/20
ETAILING STRATEGY IN NIRMAL LIFESTYLE MAL
The retail strategy provides the direction retailersneed to deal effectively with their environment ,customers and competitors.
Retail strategy is a clear and definite plan that theretailer oulines to tap the market and build a longterm relationship with the consumers.
-
7/28/2019 Retail Managment (Nirmal LIFESTYLE)
10/20
RETAIL FORMAT FASHIONSEGMENT
RET
AI
L
FORM
ATS
SPECAILITYSTORES
DEPARTMENTSTORES
DISCOUNTSTORES
OFF-PRICESTORES
CATALOG
TRADITIONALFASHION
FORWARDS
BIBA PEPE JEANS
FASHION BAZAAR SHOPPERSSTOP
DOLLAR SHOP
COTTON WORLD
v
-
7/28/2019 Retail Managment (Nirmal LIFESTYLE)
11/20
Building a Sustainable Competitive
Advantages
LOCATION
CUSTOMER SERVICE
Role of Information Technology in Retailing:
Visa & MasterCard facilities Membership Card
ATM machines Security checking device Computerize generated bill
-
7/28/2019 Retail Managment (Nirmal LIFESTYLE)
12/20
MERCHANDISE MANAGEMENT:
SALES FORECAST:
Sales forecasting is a very important aspects ofthe merchandising plan and the retailer has to
forecast sales in order to decide on how much to pay.
Forecasting merchandising based on category:
Fad
Fashion
Seasonal merchandise
-
7/28/2019 Retail Managment (Nirmal LIFESTYLE)
13/20
-
7/28/2019 Retail Managment (Nirmal LIFESTYLE)
14/20
STORES
MANAGEMENT
OF
NIRMAL
LIFESTYLE
-
7/28/2019 Retail Managment (Nirmal LIFESTYLE)
15/20
STORE DESIGN OF NIRMAL LIFESTYLE:
The decor of Nirmal is the only thing that jars. In ahuge space in the centre of the mall they have a
translucent awning with hanging planets andastronauts.
The mall has become a place to hang out.
There are trees with seats around the mall and oneoften finds families resting here, just chatting.
-
7/28/2019 Retail Managment (Nirmal LIFESTYLE)
16/20
STORE LAYOUT:
-
7/28/2019 Retail Managment (Nirmal LIFESTYLE)
17/20
First Floor
-
7/28/2019 Retail Managment (Nirmal LIFESTYLE)
18/20
-
7/28/2019 Retail Managment (Nirmal LIFESTYLE)
19/20
VISUAL MERCHANDISE:
PROFITS
SALES
BIGSPENDER
SPENDER
BROWSER
PASSER-BY
LOYALSHOPPER
-
7/28/2019 Retail Managment (Nirmal LIFESTYLE)
20/20