Retail Marketplaces: Are Utilities the Next Amazon of Energy?
Panelists
David Quin
Director of Marketing
and Customer Strategy
CenterPoint Energy
James EberManager of Demand
Response and
Dynamic Pricing
Commonwealth Edison
Dan Bautch
Partner, Commercial
Analytics & Execution
Twenty First Century
Utilities
Colin Lamb
Team Lead, Product
Strategy and
Development
Xcel Energy
Twenty First Century UtilitiesSGCC 2017 Members MeetingSeptember 2017
CURRENT STATE OF PLAY – MARKET DYNAMICS
Electric Utility Customer Non-Utility Vendors*
* Representative list
Implementation: efficiency; utility payment
1
3
1
2
Missed revenue opportunity for electric utility
Customers face confusing choices & high costs Compounding negative impact to utility
2
3 Reduced electricity usage = less core revenue
4
THE TFC MILLION RATE BASE APPROACH
CustomerElectric UtilityNon-Utility Vendors*
* Representative list
1
2
1
2
Variety of customizable customer choices offered by trusted electric utility
Convenient single payment for customer; utility captures incremental revenue
3
3 Potential for enhanced access to larger customer base and lower marketing, production and installation costs
5
UTILITIES NOT VIEWED AS THE BEST INNOVATORS
6
Figure Courtesy of Customer Experience & Expectations (December 2016, SmartGrid Consumer Collaborative)
CONSUMERS RELY ON THE UTILITY AS THE TRUSTED SOURCE FOR ENERGY SERVICES
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Figure Courtesy of Customer Experience & Expectations (December 2016, SmartGrid Consumer Collaborative)
Xcel Energy Store
September 2017
https://www.xcelenergystore.com/
Marketplace Evolving
9
Platform Evolving
10
Core delivery function
• Customer data integration
• Ecommerce approach
• Other opportunities
New DSM program channel
• Instant rebating
• Easy enrollments
• Operational benefits
Instant rebating outside of the store
11