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© 2010 Informatica. Company Confidential. Forward-looking information is based upon multiple
assumptions and uncertainties and does not necessarily represent the company’s outlook.
Rethink EDW for the Era of Expansive Information Management
Provided for Kimball Webinar
March 15, 2011
Julianna DeLua, Enterprise Solution Evangelist, Informatica
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Beyond Relational
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Demise Of Relational Database Era From Transactions To Interactions
Business Management • Business Analysis
• Operational Automation
Brand Management • Sentiment Analysis
• Proactive Customer
Engagement
Relational
Transactions 1970 - Current
Social
Interactions 2008 - Current
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Source: An IDC White Paper - sponsored by EMC. As the Economy Contracts, the Digital Universe Expands. May 2009.
.
New Social Media Explosive Growth of Big Data
Relational Data
Social Data
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Beyond Relational Data Leverage All Your Data, and More: Big Data
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Beyond Virtual
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Customer Service Portal
BI Application
SOA-Based Data Services
Rules Rules Rules Rules • Universal
discovery
• Policy-based
• Multi-modal
CUSTOMER ORDER PRODUCT
Sales Application
SQL RSS REST
CDC BATCH ETL
INVOICE
SOAP
JMS
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2004: Hyper-Parallelism
Source Target S T X1 X2 X1 X2 X3
Source
Cost Based Optimizer
PowerCenter
PowerCenter
X2 X3
X2
X4
Po
we
r
Exch
an
ge
X1
Po
we
r
Exch
an
ge
Target X4
X3
Filters and
projection pushed
to source (TEL)
Lookup pushed
to target (ELT)
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Web
Services
Data Virtualization
SQL
SQL MapReduce SQL
Data
Warehouse
Oracle
Applications
Ultra
Messaging
Hyper-Hybrid Platform
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Beyond Browser
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BI Tools
Applications
Cloud Applications Semi-structured
Unstructured
Edge Optimization for Mobile Apps
Data
Virtualization
Edge Cache
Data
Virtualization
Primary Cache
Ultra
Messaging
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Provide up-to-date,
information fast for agile
decision making.
Adapt to a new world of
data and deepen the
understanding of
business
Align IT with business
with keen focus on data
and process
transparency
Transparency
Agility
Adaptability
Blueprint for Expansive Information Management Build an Adaptive Enterprise Data Integration
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Key Takeaways Evolve EDW for Your Information Management Initiatives
Complete, adaptive foundation for information
management
Think Beyond Traditional Boundaries
Grow and evolve with YOUR organization’s
demand
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Taking Actions
• Sign-Up for Future Sessions at Kimball Corners http://vip.informatica.com/?elqPURLPage=8007
• 6-Min Demo: Cross-Sell More Effectively with Trusted &
Complete Customer Data • http://vip.informatica.com/content/Downloads?docid=1521&lsc=NA-Ongoing-2011Q1-JG-
CC_Mgmt_1521_Demo_www
• Next-Generation Data Virtualization Chalk Talk Series – The
Foundation for Agile BI
• http://vip.informatica.com/content/Downloads?docid=1527&lsc=NA-Ongoing-2011Q1-JP-
DV_FoundationforAgileBI_ChalkTalk_www
• Data Exchange and Information Sharing • http://vip.informatica.com/content/Downloads?docid=1549&lsc=NA-Ongoing-2011Q1-MH-
Data_Exchange_WP_www
• Contact
• Julianna DeLua, [email protected]
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Questions & Answers
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