Download - Reverse Vending Recycling Initiative
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Project Executive: Robbie Lusk
Project Advisor:
Josh James (Recycling Coordinator)
Faculty Advisor:
Bradden Blair (Information Systems)
12/6/13
Reverse Vending Recycling Initiative
Thelatest statistics from the EPA reveal that when it comes to recycling, we still have a long way
to goespecially for certain materials. In the US we generate over 4 lb. of municipal solid waste per
personevery day. And despite the growth of recycling programs, we are still only recycling about 1/3 of
the waste generated. 2010 statistics show that paper leads the pack at roughly 63% recovery, followed
by metals at 35%, glass at 27% and plastics at less than 10%. The U.S. is behind in getting on board with
the recycling movement. Brazil is currently leading the way in aluminum recycling. Figures from the
countrys aluminium association (Abal) and high-recyclability can producers association (Abralatas) show
that about 267,100 tons of cans were recycled in 2012 in Brazil. In comparison, the USA recycled 67% of
the cans in the market while Japan recycled 92.5%. In 2011, Brazil had recycled 98.3% of the cans.
So whats wrong with our campaigns to educate and motivate people to recycle? Until recycling
becomes a social norm and not an environmental movement, we need to create alternative incentives.
That is the basis of this project: to incentivize recycling efforts by providing a point-based reward system
for recycling and other sustainability-supporting activities. By creating a community of students through
social media platforms, we would better be able to communicate as well as further our efforts to
incentivize recycling efforts.
This system allows users to create teams and recycle against each other, participate in recycling
challenges and compare each others or their communities impact with each other in real time.
Characteristics of Reverse Vending Machines (RVM):
Separate at source
Can put in any plastic or aluminum container that fits. You dont need to bring in bags full
to make it valuable; one bottle is still worth it.
Very easy to use. You can see all your data and compare it to your university and to
other universities.
Compete for prizes and awards
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Produce the highest quality of material (clean stream) vs. single stream or a traditional
blue bin. Glass wont break, no contamination, you dont have to sift it out after a plant.
Incorporates real time analytics, social media, and gaming in the vending machine and
web app process.
The success of the Greenbean Beta machine has sparked the interest of students and sustainability
officers from colleges nationwide. Existing sustainability funds make it easy for Greenbean to be the
preferred recycling solution for engaging students in the green movement. Although initially targeting
colleges and universities, the Greenbean team plans to expand to stadiums, airports, condominiums and
any place with a high traffic of recyclable materials.
There are 8 universities currently using Greenbean programs: MIT, Tufts, Brandeis, Harvard,
Northeastern, Merrimack College, Wellesley College, Bentley.
We would be the second university in the west (after University of California, Irvine with a Pepsico.
DreamMachine) to have a machine installed.
The program is an exciting new way to motivate recycling participation. Dawn Quirk, Tufts University
Recycling Coordinator
People already doing it
1. http://www.reversevending.co.uk/ (United Kingdom)
2. https://www.gbrecycle.com/(East Coast Universities)
3. http://revarecycles.com/ (Middle East)
4. https://pepsicorecycling.com/ (Pepsis initiative in schools K-12 across the country)
Related Press
1. CNN-http://whatsnext.blogs.cnn.com/2011/11/09/mit-project-tries-to-turn-trash-into-a-game/
2. The Boston Globe-
http://www.boston.com/business/globe/globe100/globe_100_2012/globe_100_innovators_20
12?pg=5
3. Technorati-http://technorati.com/lifestyle/green/article/greenbean-recycle-turns-recycling-
into-an/#ixzz1dMi3x2A7
Project Goals:
Connect with people who are recycling
http://www.reversevending.co.uk/http://www.reversevending.co.uk/https://www.gbrecycle.com/https://www.gbrecycle.com/http://revarecycles.com/http://revarecycles.com/https://pepsicorecycling.com/https://pepsicorecycling.com/http://whatsnext.blogs.cnn.com/2011/11/09/mit-project-tries-to-turn-trash-into-a-game/http://whatsnext.blogs.cnn.com/2011/11/09/mit-project-tries-to-turn-trash-into-a-game/http://whatsnext.blogs.cnn.com/2011/11/09/mit-project-tries-to-turn-trash-into-a-game/http://www.boston.com/business/globe/globe100/globe_100_2012/globe_100_innovators_2012?pg=5http://www.boston.com/business/globe/globe100/globe_100_2012/globe_100_innovators_2012?pg=5http://www.boston.com/business/globe/globe100/globe_100_2012/globe_100_innovators_2012?pg=5http://technorati.com/lifestyle/green/article/greenbean-recycle-turns-recycling-into-an/#ixzz1dMi3x2A7http://technorati.com/lifestyle/green/article/greenbean-recycle-turns-recycling-into-an/#ixzz1dMi3x2A7http://technorati.com/lifestyle/green/article/greenbean-recycle-turns-recycling-into-an/#ixzz1dMi3x2A7http://technorati.com/lifestyle/green/article/greenbean-recycle-turns-recycling-into-an/#ixzz1dMi3x2A7http://technorati.com/lifestyle/green/article/greenbean-recycle-turns-recycling-into-an/#ixzz1dMi3x2A7http://technorati.com/lifestyle/green/article/greenbean-recycle-turns-recycling-into-an/#ixzz1dMi3x2A7http://www.boston.com/business/globe/globe100/globe_100_2012/globe_100_innovators_2012?pg=5http://www.boston.com/business/globe/globe100/globe_100_2012/globe_100_innovators_2012?pg=5http://whatsnext.blogs.cnn.com/2011/11/09/mit-project-tries-to-turn-trash-into-a-game/https://pepsicorecycling.com/http://revarecycles.com/https://www.gbrecycle.com/http://www.reversevending.co.uk/ -
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Connect with people who arentrecycling
Data: Provide transparent, quantifiable data on recycling efforts
Impact:Visible, campus-wide involvement; create an invaluable community of students
through social media and web-based apps
Income:Income generated through the recyclables as well as future advertising revenuefrom local business sponsors; income would support project as well as the Recycling
Department
How it Works
Contest Examples
Earth day challenge top 10 recyclers win gift cards to their Bookstore and one of the top 10 recyclers
could win a Google Nexus, or a College sweatshirt!
Register online or at the
machine
Recycle your bottles and cans atthe machine
See your results instantly, PlayChallenges, and Redeem Prizes
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It's America Recycles Day today, post a picture of yourself recycling at the Greenbean Machine and
get a Free Burrito thanks to our sponsor Boloco!
11/15/11 - 12/15/11
Aramco Corporate Compound (Saudi Arabia)
Statistics (Other Companies using Tomra Machines)
Greenbean
Nov 08 LiveStats (2 years) 294,989 containers
50,246.96 lbs diverted from landfill
47,574.28 kWh energy saved
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Merrimack
Last MonthThis Month
Containers:119392953
kWh Saved:1658.63418.07
BentleyLast MonthThis Month
Containers:145372723
kWh Saved:2607.68453.95
TuftsLast MonthThis Month
Containers:1994926
kWh Saved:416.36209.43
Campus Data for November 2013 (Greenbean)
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Pepsico. Dream Machine University Campuses
2013-14 Campus Recycling Challenge Leaders
Sep 01, 2013 - Nov 08, 2013SCHOOL LOCATION
Average Recycled Beverag
Containers Per Kiosk
1 Mountwest College Huntington, WV 4212
2 Rider University Princeton, NJ 2703
3 University of St. Francis Joliet, IL 2667
4 University of Maryland Baltimore County Baltimore, MD 2275
5 Joliet Junior College Joliet, IL 2058
6 Florida International University Miami, FL 1246
7 Oklahoma State University Stillwater Stillwater, OK 1094
8
University of Pittsburgh Pittsburgh, PA 846
9 Oklahoma State University Okmulgee Okmulgee, OK 698
10 Tennessee State University Nashville, TN 605
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Social Media
Community of students
Games and activities, current events, important facts
Utilize sponsors rewards and prizes to keep followers active
Advertising (income generated from local business ads)
Surveys, feedback for points
QR Codes around campus on sustainability campaigns linking to
the website
Ability to market our own messages, campaigns
Budget Factors
Uno Promo Machine (approx. $14,000)
Machine maintenance (hardware cost, maintenance, etc.) ($250)
Delivery and Installation (approx. $1,200)
Program execution labor (one intern position to manage social
media platforms/web-based app, as well as maintain relationships
with sponsors; maintaining the machine) (Project Intern, Recycling
Department, $10/hr., 15 hours a week first semester, 8 hours a
week in subsequent semesters)
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Initial startup labor costs associated with web development,
creation of social media presence, and extensive work acquiring
sponsors and advertising revenue ($10/hr.)
Material handling labor (empty the machine regularly, clean,replace receipt tape, minor troubleshooting) - Union Director
Branden Dalley and Recycling Coordinator Josh James fully
support the project and are committed to assist with daily
functional activities. Pick-ups will be done by current Union staff
Base $ for rewards (initial fund before acquiring
sponsors/revenue) ($1,000)
Cost offset by invaluable data and the creation of a social media
and web-based community, as well as future revenue potential
Pilot project- no commitment, but could be something that we
could grow and expand on in the future.
Going to use Purchasing Department
RVM Model and Features
Recognition Technology
Bar Code Scanner (Brand)
Shape
Material
Data Management
Black Box (TOMRA TRAC) records all activity in the machine
I-Recycle Portalonline Data Management and Analysis
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Interactive Technology
TOMRA REACT (built-in interactive touch screen)
Website (have data flow through TOMRA database to website to manage
students and recycle points Unit will send text, email, etc. when at capacity (or close)
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Written Support (E-mail from [email protected])
Branden Dalley 4:32 PM (1 hourago)
Robbie Lusk,
The Union would love to support the recycling project outlined by Robbie. We will do everything we can to
identify a location to house this unit in a high profile area to attract as many students as possible.
Branden DalleyUnion Associate Director
Recycling Department and Contingency Plan
The Recycling Department will be responsible for managing this project. Joshua James
(Recycling Director) is the project advisor and has committed full support to manage and
supervise this in the future. While we are open to ideas about providing a percentage of
revenue to SCIF, at the moment it makes sense to use revenue generated to assist the Recycling
Department in management of the project in subsequent years. The current budget request will
fund the project for the first year. After that, the project intern will be hired and supervised by
the department. The internship will be paid for from a small percentage of income earned
through the projects operations. The responsibilities of the internship will include management
of the social media applications, website, and relationships with sponsors. He or she will also be
tasked with managing collaborative efforts with the project and recycling department as well as
other facets of campus sustainability movements.
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Conclusion
I am aware that this project may not be typical of SCIF initiative. It is a large
scale, campus-wide project that will involve not only campus staff but local
businesses as well. It requires a huge investment of time and effort from multiple
groups of people. However, I firmly believe that this project epitomizes what the
Sustainability Campus Initiative Fund is all about. We have the ability to reach
more students and to connect the community and the university in our efforts like
we never have before. Incentivizing and engaging the community is the next step
in transforming these sustainability practices only embraced by the
environmental friendly into a social norm, an underlying assumption as to the
way we do things at the University of Utah. Whats more: this is a profitableproposal. Not only will this project eventually pay for itself, we will be able to
provide substantial revenue to the recycling department. While I realize that
much of this is hypothetical, I am convinced that as this project gains steam,
sponsors will be lining up to get involved (Coca-Cola has already expressed
interest in supporting). I am committed to reaching out to local sponsors and to
establishing a web and social media presence in conjunction with the machine
and its campus-based initiative.
Other university campuses have already begun similar projects and are
having great success. We would be one of the first (2ndon the West Coast that Im
aware of); with a university and local community as focused on sustainability and
social impact initiatives as we have here in Salt Lake City, we have an opportunity
to set ourselves apart from the rest and make this a huge success. I implore you
to take a chance on this and show, yet again, why the University of Utah is one of
the foremost leaders in sustainability innovation.
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Written Bid from TOMRA
Ryan Drake Lee 7:30 AM (48 minutes
ago)
Hi Robbie -
Let share a little bit of a re-cap of where we are and what I think is the best solution for your needs.
RVM Model:
- Uno Promo
- T-820s do not have any local storage they are only configured as a face requiring dedicated
backroom operations
Set-up Requirements:
- Internet connectionstatic IP address
- 110V power supply
- Secure placement location, protected from weather and vandalism
Operational Requirements:
- Regular emptying responsibility and oversight
- TOMRA unable to provide service or maintenance as it is out of our service territory
- TOMRA can work with you to help you find a service/maintenance organization to provide service
if necessary (e.g., PepsiCo vending machine technicians, etc)
Pricing
- $14,000 - $16,000
- Range is based on actual, finalized shipping cost (I am gathering the estimate now)
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- $800 price reduction credit for 1-year service warranty which is non-executable outside of Tomra
service territory
Please let me know if you need anything else.
Best,
Ryan Drake-Lee
Director of Strategic Development
TOMRA OF NORTH AMERICA
Mobile:+1404.509.2103
Office:+1203.712.6185