Download - Review Sites – Tripadvisor
20.04.23 | Computer Science Department | Ubiquitous Knowledge Processing Lab | 1
Review Sites – Tripadvisor
Knowledge Management in Web 2.0 (Seminar)
„Service is better than at a 5 star hotel“
„A pocket of paradise“
„Hidden paradise“
„Unique“
„Fantastic!!!!!!!!“
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1. Scope
2. Structure of the site tripadvisor.com
a) Handling
b) Writing a review
3. A typical user
4. Some facts and data
5. Competitors
a) Comparsion with Web 2.0 competitors
b) Conventional competitors
6. Useful information and data
7. Available data
8. Possibilities to access data
9. Questions & Answers
Table of contents
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www.tripadvisor.com
13 countries with 10 different languages
www.tripadvisor.co.ukwww.daodao.com
www.tripadvisor.jp
www.tripadvisor.com.br
www.tripadvisor.de
www.tripadvisor.es www.tripadvisor.it www.tripadvisor.fr
http://nl.tripadvisor.com
www.tripadvisor.ie
www.tripadvisor.in
www.tripadvisor.se
Scope
[Scope] Structure User Facts & data Competitors Useful information & data Available data Access data Q&A
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Hotels
Restaurants
Reviews
Overviews
Attractions
Resources
Forums
Traveler Articles
Traveler Lists
Vacation Rentals
TripAdvisor Members
Only influenced by traveler
ratings
Tripadvisors rating
Structure of the site tripadvisor.com Handling (I)
Scope [Structure] User Facts & data Competitors Useful information & data Available data Access data Q&A
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Structure of the site tripadvisor.com Handling(II)
Scope [Structure] User Facts & data Competitors Useful information & data Available data Access data Q&A
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Structure of the site tripadvisor.com Handling (III)
Scope [Structure] User Facts & data Competitors Useful information & data Available data Access data Q&A
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Structure of the site tripadvisor.com Writing a review
Scope [Structure] User Facts & data Competitors Useful information & data Available data Access data Q&A
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A typical user
78,5% of the users have
children
64% of the users are
female
36% of the users have an annual household income of
110,000 USD or more
76,9% of the users are bet-ween 35 and 64 years old
83% of the users write
reviews
Source: Laboratory for Intelligent Systems in Tourism Texas A&M University (2007)
Scope Structure [User] Facts & data Competitors Useful information & data Available data Access data Q&A
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More than 20 million reviews and opinions
3 reviews and opinions per minute
More than 25 million unique monthly visitiors
More than 10 million registered users
Tripadvisor is the largest travel community in the world
More than 68,000 cities
More than 400,000 hotels
More than 550,000 restaurants
More than 90,000 attractions
Some facts and data
Scope Structure User [Facts & data] Competitors Useful information & data Available data Access data Q&A
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Comparsion with Web 2.0 competitors
There are many Web 2.0 competitors, for example:
Advantages Disadavantages
Very high hit rate Does not notice all fake texts
Actual reviews (2004 and newer) Sometimes complex navigation
Reviewer profiles
A lot of (additional) functions
Scope Structure User Facts & data [Competitors] Useful information & data Available data Access data Q&A
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Conventional Competitors
Web 1.0 Online travel operators
Conventional Telecasts about traveling like VOX-Tours Traditional travel agencies (travel catalogs) Guidebooks
Scope Structure User Facts & data [Competitors] Useful information & data Available data Access data Q&A
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Analyse language of different reviewer groups (e.g. divided by age or origin)
Detection of common non-native speaker mistakes
Connect language and pictures
Semantical interpretation of words and expressions (e.g. positiv reviews quite often contain words like: perfect, fantastic or awesome)
Translation between different languages (e.g. Leaning Tower of Pisa, La Torre di Pisa, Schiefer Turm von Pisa, Tour de Pise)
Analyse changes of traveler articles
Useful information and data
Scope Structure User Facts & data Competitors [Useful information & data] Available data Access data Q&A
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Available data
Hotel, attraction or restaurant ratings, traveler reviews and photos
Top 10 lists of hotels, attractions and restaurants in a destination
Traveler photos of a destination
Hotel and Destination Travelers’ Choice award badges
Scope Structure User Facts & data Competitors Useful information & data [Available data] Access data Q&A
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Browser Crawling API (SOAP) Content widgets (AJAX):
Badges Destination widgetRating & Reviewwidget
Possibilities to access data
Scope Structure User Facts & data Competitors Useful information & data Available data [Access data] Q&A
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Thank you for your attention
Scope Structure User Facts & data Competitors Useful information & data Available data Access data [Q&A]