Transcript
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Reviving Tradition Through Modern Design:New Power of Creative Industry
Amelia Rachim
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Romeo Gigli
Rifat Ozbek
John Galliano & D I O R
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HOW?
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S e m a
r
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Traditional jewels Cultural Identity Modern jewels
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giovane matura
rurale
urbano
st i le
etnicocommerciale
prestigiop r o d u c t p o s i ti o n
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t a r g e t m a r k e t
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CHARACTER = POWER
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CHARACTER
DESIGN
STRENGTHIDENTITY/
ICON
BRANDING
TECHNIQUE + IDEA
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BULGARI SERPENTI BRACELET•TUBOGAS TECHNIQUE
•ICONIC SHAPE
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Bulgari serpenti 1975
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Revolution Bulgari serpenti
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Elizabeth Taylor polpularized Bulgari serpent in the epic film Cleopatra , 1962
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Revolution Bulgari serpent
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RICH CULTURE = UNLIMITED POWER
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Sumatra
Borneo - Dayak
Celebes - Toraja
West Papua
Java + Bali
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