Download - Revolutionary advertising, Why native and mobile are the marketing future. Bruce Daisley - MD Twitter UK

HOW NATIVE ADS AND MOBILE ARE GAINING GROUND

!Bruce Daisley, Twitter UK

REVOLUTIONARY ADS

Looks and feels like the content

around it

@TwitterAdsUK

EE @EE

Promoted by EE

Being unable to turn and walk in the opposite direction without first taking out your phone and frowning at it

Very British Problems @SoVeryBritish

It’s good that Benedict Cumberbatch is flexible on when photographers should and should not be ‘showing the world something important’

Popjustice @popjustice

The #SamsungGalaxyS4 - even better on superfast, 4G, only on EE. Pre-order and get an accessory pack worth £54.99: ee4g.me/9pwswS

EE @EE

Promoted by EE

Being unable to turn and walk in the opposite direction without first taking out your phone and frowning at it

Very British Problems @SoVeryBritish

It’s good that Benedict Cumberbatch is flexible on when photographers should and should not be ‘showing the world something important’

Popjustice @popjustice

The #SamsungGalaxyS4 - even better on superfast, 4G, only on EE. Pre-order and get an accessory pack worth £54.99: ee4g.me/9pwswS

“Having a Tweet from a brand in your Twitter feed does not feel intrusive - it feels informative... it just

feel right.”

Campaign Magazine

X80% USE IS MOBILE

source: Twitter Internal Jan 2014: EMEA user deep dive, Nielsen Q4 2014

THE ‘STREAM’

4M+ #BRITS

78K+ TPM VOTES ON TWITTER

1.9M TWEETS ON TRANSFER DEADLINE DAY

source: Twitter Internal 2014

Manchester United @ManUtd

CONFIRMED: #mufc has reached agreement with Chelsea for the transfer of Juan Mata for a club-record fee. #mufcmata pic.twitter.com/tNRGRhUdPS

Reply Retweet Favorite More

@TwitterAdsUK | Confidential

Real Madrid, have you really thought this through? pic.twitter.com/gWGUv4VzBk

Innocent drinks @innocentdrinks


!

2/3 USERS SEARCH FOR THINGS ON TWITTER AT LEAST ONCE A DAY

source: EMEA user deep dive Nielsen Q4 2013

VOLUME OF CONVERSATION

WED SATFRITUE THU SUNMON

RUN

source: Twitter Internal Jan 2014

Nke Running @NikeRunning

Outrun 2013. #justdoit gonike.me/jdiforum pic.twitter.com/8xoU0mp3Eo


ADIDAS

OVER 50% OF OUR USERS SAY TWITTER GIVES THEM THE LATEST NEWS FASTER THAN ANY OTHER SOURCES

source: EMEA user deep dive Nielsen Q4 2013

#ADNANDOS

BREAKING NEWS: Details of Adnan Januzaj’s second date leaked....#LADnan pic.twitter.com/bhvZCMzObi

Pot Noodle @Pot_Noodle


Nando’s @NandosUK

Hey Adnan, the second date’s on us. (P.S. Maybe ditch the trackies?) #AdNandos pic.twitter.com/6P7MIdOnl7


NATIVE VIDEO

@TwitterAdsUK

NatWest Help @NatWest_Help

Cold in your student flat? DIY winter warmer #uniproof vine.co/v/hMFZhBnZ3Qa

Tweets

@TwitterAdsUK

HOW NATIVE ADS AND MOBILE ARE GAINING GROUND

!Bruce Daisley, Twitter UK

REVOLUTIONARY ADS

Download - Revolutionary advertising, Why native and mobile are the marketing future. Bruce Daisley - MD Twitter UK

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