7/21/2019 REWE Frischereise Instagram Case Study

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 A culinary adventure

“Instagram is anintegral part of our

social media strategy.Therefore, we are

proud to be one ofInstagram’s launch

partners for Germany -and proud that thecampaign REWE

Frischereise was such

a success”

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.

Dr. Johannes Steegmann,Managing Director Marketing,

Strategy and VenturesREWE Digital

37pt 11pt 3x

Lift in ad recall Campaign awarenes Higher awarenessthan the Instagram

norm

Fresh ideas, good living

REWE wanted to follow through with its promise of living better and create

awareness amongst young connected mums about the huge range of freshand varied products available to buy.

Germany’s inspiring supermarket

Founded in 1927, REWE Group is one of the leading trade groups in Germany andEurope with 15.000 stores and over 330.000 employees in 12 European countries.

 Always an innovator, REWE was one of the first German supermarket to establish an

online food delivery service, and was also an advertisin launch partner for Instagram

in Germany. 

Taste the World

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STORY

GOAL

SOLUTION

Success Story

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