Download - rice and shine presentation
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Karen Kwan Yee Poonrice and shine proposal
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Karen Kwan Yee Poonrice and shine proposal
mission to come up with a restaurant idea for a resturant that fits the needs for the target audience.
students and resident around the area of VFS homer
target audience
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research conducted interviews with 25 vfs students and staff members. Asking questions according to their eating and buying behavior.
students stay late at night for projectenjoy resturant as a hang out place
want good balance of quality and priceefficiency is priorityhealthy food are more popular
findings
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(japanese, sandwich)
restaurant idea
Our brand values are empowering, healthy, efficient, local and quality.
Our company provides rice bowl that are healthy, cheap and designed for different health condition.For example, a student who just pul ls an al l-nighter wi l l need dif ferent food from a student who needs to take a test in an hour. Both students’ meal wi l l have di f ferent port ions with di‛erent ingredients.
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brand pyramid
A wide range of different rice bow that are fresh and healthy
Bright and colorful decoration Take out orderNutritional facts
Give discount to users who brings thecompany’s bowl / bag
Customize combo set and drinks Relaxing music
Feels more healthy, has more energy
More efficient meal(take out)
Variety in food mealcombination
A place to hang out with friendsNutritious food that fits their need
Save money (local fruit/veggie)
Get fresh food
Save time + money
more choicesTo relax
Access to food at night(convenient)
Relaxing
Respect
Relaxing Healthy Empowered
Provide healthy delicious food that empower people
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Rice plant absorbs sunshine and these energy are transfer to customer with our delicious food. Our rice bowl warms and uplift customer with the energy of nature.
relaxing , friendly, uplifting, energize
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Rice and shinebrand name
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LOGO # 1 earth tone, natural, organic
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moodboard 1 ear th tone, natural
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simple, clean , contemporaryLOGO # 2
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moodboard 2simple, clean , contemporary
rice & shine
rice & shine
color palette
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colorful, vibrant, uplifting, craftyLOGO # 3
& shine
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colorful, vibrant, uplifting, craftymoodboard 3
rice & shinerice & shine
color palette
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rice & shine rice & shine
rice & shine rice & shine
rice & shinerice & shine
logo refinement
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final logo
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font
color pallete
Y2K Neotype ( logo)DilleniaUPC (text)
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located at 420 homer sttel 6043215432
riceandshine.com
2”
3.5”
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7.5”
17”
envelope design
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11”
8.5”
envelope design
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rice + shine
sack bagreturn customers new customers
recycled paper bag
take out bags
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scooter
rice + shine
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(return customers)(new customers)
color coded bowl
ceramic bowl + lid for take out plastic color coded bowl
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wear with different brand color shirtApron
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menu
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restaurant interior
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have a great meal