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Beyond websites We build business online
Copyright 2012 Cbil360.com . Website design company. All rights reserved.
Cbil360 Digital WorkshopIntroduction: Transitioning to Digital
Jay Ben Avner www.Cbil360.com
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Beyond websites We build business online
Copyright 2012 Cbil360.com . Website design company. All rights reserved.
The digital revolution affects every
aspect of our lives.
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Beyond websites We build business online
Copyright 2012 Cbil360.com . Website design company. All rights reserved.
“The number of transistors on a chip willdouble about every two years.”
Gordon Moore, Intel co-founder, 1965
Moore’s Law:
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Beyond websites We build business online
Copyright 2012 Cbil360.com . Website design company. All rights reserved.
We are moving faster and in a more
economically efficient manner
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Beyond websites We build business online
Copyright 2012 Cbil360.com . Website design company. All rights reserved.
From
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Beyond websites We build business online
Copyright 2012 Cbil360.com . Website design company. All rights reserved.
To
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Beyond websites We build business online
Copyright 2012 Cbil360.com . Website design company. All rights reserved.
The computer in your cell phone is by far
cheaper and lot more powerful than any
computer we had 10 years ago.
They are an integral part of our daily life
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Beyond websites We build business online
Copyright 2012 Cbil360.com . Website design company. All rights reserved.
The pace of change is fast and sometimes overwhelming.
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Beyond websites We build business online
Copyright 2012 Cbil360.com . Website design company. All rights reserved.
The numbers are mind boggling
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Beyond websites We build business online
Copyright 2012 Cbil360.com . Website design company. All rights reserved.
More than 85 million
1. 88.2 million consumers (47% of Internet users) plan on using online coupons in 2011
2. Searches on Google per minute
3. Tweets per day
4. Mobile searches per day
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Beyond websites We build business online
Copyright 2012 Cbil360.com . Website design company. All rights reserved.
More than 500 million
1. Active users on Facebook
3.Facebook ‘Like’ clicks per day
4. Smart phones in the world
2. Songs downloaded through iTunes in 2011
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Beyond websites We build business online
Copyright 2012 Cbil360.com . Website design company. All rights reserved.
6.5 billion and growing are
1. Images available on Flickr
3. Apps downloaded from the iPhone app store
4. The number of mobile web pages on the Internet
2. Cell phones in the world
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Beyond websites We build business online
Copyright 2012 Cbil360.com . Website design company. All rights reserved.
1.5 trillion
1. The total number of web pages on the Internet
2. The number of messages posted to Facebook in 2009
3. Total video views on Youtube in 2010
4. Total number of text messages sent in 2009
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Beyond websites We build business online
Copyright 2012 Cbil360.com . Website design company. All rights reserved.
The internet accelerates.
The internet is no longer a new media
The internet is the new economy.
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Beyond websites We build business online
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Source: http://www.google.com/trends?q=faceboo
Google Trends on ‘facebook’
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Beyond websites We build business online
Copyright 2012 Cbil360.com . Website design company. All rights reserved.
•Facebook, blogs, Twitter and customer
reviews are considered the most effective
tactics for mobilizing consumers to talk up
products online.•(Etailing survey of 117 companies, September 2009)
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Beyond websites We build business online
Copyright 2012 Cbil360.com . Website design company. All rights reserved.
Nearly 49% of shoppers have made a purchase based
on a recommendation from a social media channel;
respondents most relied on the following sources
when making a purchase decision: 60.53% user
reviews; 20.48% comparison charts; 15.41% editorial
reviews; 3.58% shared shopping lists. •(Razorfish, October 2008)
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Beyond websites We build business online
Copyright 2012 Cbil360.com . Website design company. All rights reserved.
Source: http://www.google.com/trends?q=twitter
Google Trends on ‘twitter’
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Beyond websites We build business online
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Source: http://www.google.com/trends?q=groupon
Google Trends on ‘groupon’
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Beyond websites We build business online
Copyright 2012 Cbil360.com . Website design company. All rights reserved.
This rapid advancement in technology
has transformed people behavior and has
brought about tremendous disruption to the
media channels that we’ve known throughout
our lives.
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Beyond websites We build business online
Copyright 2012 Cbil360.com . Website design company. All rights reserved.
We’re watching the newspaper industry
struggle.
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Beyond websites We build business online
Copyright 2012 Cbil360.com . Website design company. All rights reserved.
http://newspaperdeathwatch.com/index.php?s=newspaper+closing+doors
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Beyond websites We build business online
Copyright 2012 Cbil360.com . Website design company. All rights reserved.
The next book store
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Beyond websites We build business online
Copyright 2012 Cbil360.com . Website design company. All rights reserved.
And TV?
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Beyond websites We build business online
Copyright 2012 Cbil360.com . Website design company. All rights reserved.
The music industry has already been struggling
for years.
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Beyond websites We build business online
Copyright 2012 Cbil360.com . Website design company. All rights reserved.
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Beyond websites We build business online
Copyright 2012 Cbil360.com . Website design company. All rights reserved.
The internet is it.
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Beyond websites We build business online
Copyright 2012 Cbil360.com . Website design company. All rights reserved.
Highly targeted, personalized messaging
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Beyond websites We build business online
Copyright 2012 Cbil360.com . Website design company. All rights reserved.
Measurable in real-time
https://www.google.com/analytics/web/#dashboard/Q78PqmvVSmSLsCa6Z0hAiA/a11405426w24614917p23059874/
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Beyond websites We build business online
Copyright 2012 Cbil360.com . Website design company. All rights reserved.
Consumers are changing their habits. Companies
and retailers must reach customers with the right
message, at the right time, at the right place, using
the right platform.
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Beyond websites We build business online
Copyright 2012 Cbil360.com . Website design company. All rights reserved.
You are here now to evaluate if you should
transition into a digital world? Does it make any sense
not to take advantage of one of the greatest opportunities:
The internet!!
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Beyond websites We build business online
Copyright 2012 Cbil360.com . Website design company. All rights reserved.
We are shifting from a traditional model of
TV
Radio
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Beyond websites We build business online
Copyright 2012 Cbil360.com . Website design company. All rights reserved.
And are moving to a fully integrated digitalEcosystem where everyone has equal opportunities
Social networks
Search
Website
Microsite
News Print
TV
RadioDigital Billboards Events
Interactive TV Online retailMobile Live reports
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Beyond websites We build business online
Copyright 2012 Cbil360.com . Website design company. All rights reserved.
Our discussions will center around this
ecosystem and key factors
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Beyond websites We build business online
Copyright 2012 Cbil360.com . Website design company. All rights reserved.
The web is social and managed by the users.
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Beyond websites We build business online
Copyright 2012 Cbil360.com . Website design company. All rights reserved.
A social interaction compliments our digital experiences
Social networks
Search
Website
Microsite
News Print
TV
Radio
Digital Billboards
Event
Interactive TV
Online retail
Mobile
Live reports
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Beyond websites We build business online
Copyright 2012 Cbil360.com . Website design company. All rights reserved.
In this expanding digital ecosystem, being a part of the
digital space is a key component of the marketing
mix. Should you participate?
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Beyond websites We build business online
Copyright 2012 Cbil360.com . Website design company. All rights reserved.
Consumer shift to digital is bringing a significant
change to the company environment.
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Beyond websites We build business online
Copyright 2012 Cbil360.com . Website design company. All rights reserved.
It’s a fundamental change to our product and
service offering.
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Beyond websites We build business online
Copyright 2012 Cbil360.com . Website design company. All rights reserved.
It starts with your website
http://www.gobiggi.com/templates.php
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Beyond websites We build business online
Copyright 2012 Cbil360.com . Website design company. All rights reserved.
That can be measured in real-time
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Beyond websites We build business online
Copyright 2012 Cbil360.com . Website design company. All rights reserved.
And it’s changing our approach to business
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Beyond websites We build business online
Copyright 2012 Cbil360.com . Website design company. All rights reserved.
We started with the
traditional model:
Office and store
location
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Beyond websites We build business online
Copyright 2012 Cbil360.com . Website design company. All rights reserved.
And because
By 2014, 53% of total retail sales
(online and offline) will be affected
by the Web, as consumers
increasingly use the Internet to
research products before
purchasing. (Forrester, March 2010)
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Beyond websites We build business online
Copyright 2012 Cbil360.com . Website design company. All rights reserved.
We must participate in the consumer’s search
http://www.gobiggi.com/templates.php
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Beyond websites We build business online
Copyright 2012 Cbil360.com . Website design company. All rights reserved.
These changes take us out of our comfort
zone. Away from what we’ve known.
But it opens up incredible opportunities to
innovate, to engage customers in new ways,
and to drive real and fast
business growth.
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Beyond websites We build business online
Copyright 2012 Cbil360.com . Website design company. All rights reserved.
It’s an exciting time to be in this business.
and the truth is
Today, There is no other way to stay in business.
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Beyond websites We build business online
Copyright 2012 Cbil360.com . Website design company. All rights reserved.
Would Your Business Go Down if
The Internet Goes Down?
Have no email
No websites to interact
No phone
No office network
No work!
Because people are online 24x7
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Beyond websites We build business online
Copyright 2012 Cbil360.com . Website design company. All rights reserved.
Jay H. Ben Avner [email protected]
Have a successful day