Download - Rm Overview Masc (2)
Real Magnet for AssociationsReview of UI & AMS Integrations
forSouthern Municipal Conference IT Fall Meeting
Agenda• Real Magnet Profile • Why outsource email to Real Magnet• AMS Profile / Assessment • Technology Review
• UI overview w/integrations• Tracking of messages
• Closing comments / Q&A
Real Magnet Profile• Real Magnet released it’s messaging platform in May 2000• Privately held and Headquartered in Bethesda, Md. With 4 remote US sales offices and development resources in India.• Priority Markets include Association and Publishing • Client support 24 hrs. by 7 days• ASAE endorsed since 2004 as the preferred messaging provider for its members•Curt Wilcox – Sales Director
•11 year consultant in the messaging industry
•Jeremy Malin – Software and Ops Manager•Total 12 years in AMS / Messaging (10 yrs as Acvectra NetForum Prod. Mgr.)
A Sampling of our Clients
Strategic Partnerships
Benefits of a Third-Party ESP• Delivery speed• Dynamic content• Tracking capabilities and follow-up ease• Post to social networking sites• White listing• A/B testing• Unsubscribe management• RSS capabilities• Development of the next “new” feature
Taking Advantage of Tracking Data
• Content generation• Popularity and posts to social networking sites directs selection
of future content• Follow-up communications
• Lead generation – if a customer read content related to travel, can promote current trip
• Marketing related programs/services• If a customer reads content related to research news, can target
market for research related educational program• New program/service/benefit/product development
• Use patterns in popular content to inform development and ensure success
Integrating your AMS with your ESP• Two way integration
• From AMS to ESP• Convenience Side of the Integration• Contact Data• Demographic Data• List Generation
• From ESP to AMS• Greatest Benefits of the Integration• Tracking Data
• Sends / Opens / Bounces• Links Clicked• Unsubscribes
• Ability to Combine ESP and AMS data when querying
UI OVERVIEW of INTEGRATIONS & TRACKING
PersonifyNetForum
iMISAptify (Q1 2011)
UI OVERVIEW of INTEGRATIONS & TRACKING
Survey Follow UpI will be contacting each of you via email with a survey
within the next week.Thank you all for your time.
Curt [email protected] 803.547.3812
Jeremy Malin [email protected] 301 652 4025 #141