RMX 1000™ V2.1Conferencing for Small to Mid-Size BusinessesSales PresentationJuly 2009
2Polycom RMX 1000 V2.1 Release
Agenda
2
Polycom RMX Series OverviewUntapped SMB MarketPolycom RMX 1000 Version 2.1· Key benefits· Features and functions
Overcoming ObjectionsPrograms, Promotions, and Sales Tools
RMX 1000 Overview
4Polycom RMX 1000 V2.1 Release
Polycom RMX Series Conference Platforms
Polycom RMX series delivers seamless connectivity between groups, enabling natural interactions, increased productivity, and work-life balance
Polycom RMX 2000®
RMX 1000
5Polycom RMX 1000 V2.1 Release
Scal
e
Resources
Q209 Conference Platform Resources
Polycom RMX 1000™
Polycom DMA™ 7000
RMX 2000™ V4.0
Resolution Resources
Voice 20CIF/HD VSW 20HD SD/4CIF 10
Bridges Resources
10 1200
Resolution Resources
Voice 800CIF/HD VSW 160SD/4CIF 60HD 720p 40HD 720p 60fps
20
HD 1080p 20
6Polycom RMX 1000 V2.1 Release
Polycom® RMX 1000™ Conference Platform
Easy to use, quick to installUp to 20 video and 20 audio resourcesVideo from CIF to HD 720p 30fps video (to H.264)Unrivaled audio quality - Siren™22 / 22kHz StereoSurround™ High quality content sharing - H.239 at H.264
Part of the VC2 Vision:Any audience, any time, any place solution
7Polycom RMX 1000 V2.1 Release
Polycom® RMX 1000™ Conference Platform
Excellent QoS with Lost Packet Recovery™Optional on-board schedulingAES Encryption2 LAN ports3U, rack-mount chassis; fixed form factor
Part of the VC2 Vision:Any audience, any time, any place solution
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Positioning at a Glance – RMX 1000 and 2000
Polycom RMX 1000™ – high performance platform, optimized for IP networks & standard definition · Plug-and-play multipoint conferencing· Great quality SD/4CIF video with optional HDCP· High-value features
(Siren™ 22, LPR, on-board scheduler)· IP only (H.323 and SIP)· Limited capacity, fixed form factor
Polycom RMX 2000® – flexible, scalable, and future-proof· Multi-network conferencing (IP, PSTN, ISDN)· Scalable HD conferencing with modular platform · Standards-based ATCA modular platform · Enables next gen distributed architectures,
redundancy and scalability with Polycom DMA 7000™
9Polycom Deployment and Management Presentation | Jun 2009
Polycom Telepresence and Video Solutions
Telepresence & Video Conferencing
ManagementApplications
Recording & Streaming Security & Remote AccessConference Infrastructure
Partner Integration
10Polycom RMX 1000 V2.1 Release
Polycom RMX 1000™ Version 2.1—SMB release
Easy and intuitive conference interfaces and management features
Enhanced in-conference experiences
Expanded market potential with SIP support and solution bundles targeted at SMB
General availability: July 20, 2009
Market OpportunitiesUntapped Potential—Selling to the SMB
12Polycom RMX 1000 V2.1 Release
"SMBs are interested in productivity gains. . . . network communications products will be on more SMB shopping lists than ever before.” Raymond Boggs, VP of SMB Research, IDCVP of SMB Research IDC
Large BusinessPrimary focus
At more than 30% of WW IT spend SMBs present real opportunities
Market PotentialSmall and Mid-Size Business
1000+Large
BusinessRemote Branch Offices
Mid-size Business(100-999 employees)
Small Business(50-99 employees)
(5-49)
SOHO (<5)
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SMB Target Audience
Small and mid-size businesses with more than one site, sales offices, and teleworkersCompanies that want to work smarter, look bigger, manage costs· Boutique hotels· Professional services (consultants, marketing firms,
law offices)· Regional banks· High-tech start-ups· Small manufacturing companies· Real estate offices· Insurance firms
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What’s Really on Their Mind?
What will visual communication bring us?
What will it cost?
How will it reduce costs?
Do our competitors offer this?
How hard is this to manage?
WiIl our people use it?
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Don’t Worry – The Answers Are There!
Solutions come in all sizes!
Visual communication is easy to install and use
Leverage existing applicationswith integration features
Bring teams together without traveling!
Work faster and smarter, with greater flexibility
Manage costs and project aprofessional image
16Polycom Deployment and Management Presentation | Jun 2009
Polycom Ecosystem for SMBs
Recording & Streaming Video Border Proxy
Partner Integration
RMX 1000
CMA 4000
QDX 6000HDX 6000
The SMB release
RMX 1000 Version 2.1 Features and Benefits
18Polycom RMX 1000 V2.1 Release
Targeted to the needs of SMBs
RMX 1000 2.1 User and Administrator Benefits
Easier control of meetings with revamped PCM and dynamic conference invites
Video and audio advances enhance experience
Extend conferences to SIP clients
User Benefits
Support H.323 and SIP!
Enhanced control and customization features- Directory integration- Move participant (drag-and-drop)- Participant Preview- Customization- SNMP V3 and Online Help
IT Administrator Benefits
19Polycom RMX 1000 V2.1 Release
Mid-size Pre-Fab Kitchen ManufacturerSandtop Systems Headquarters: Irvine, CA
350 employees worldwide
Operations officeGuadalajara, Mexico
R&D, manufacturing and operations
Teleworkers and disperse workforce
HEADQUARTERS
MicrosoftOffice
Communicator
VoIPConference
Phone
OCSPhone
Converged Management Application 4000
RMX 1000RMX 1000 Room
Telepresence
PersonalTelepresence
BRANCH
PersonalTelepresence
VoIPConference
Phone
OCSPhone
RoomTelepresence
PersonalTelepresence
VoIPConference
Phone
OCSPhoneFive sales offices
20Polycom RMX 1000 V2.1 Release
RMX 1000 V2.1 User Benefits
Four people on Jane’s PM team in Irvine
Holds daily video conferences with operations and sales sites
Real-time communications:- CMA Desktop- Polycom HDX 4000- MS Communicator- On-site conference rooms- RMX 1000 virtual meeting room
How will Jane benefit from Polycom RMX 1000™ V2.1?
Jane CookProduct Management Director
Sandtop Systems
21Polycom RMX 1000 V2.1 Release
End User Benefits—Easier than Ever Interfaces
Personal Conference ManagerFriendly on-screen interface allows Jane to manage conference features
Dynamic Conference InviteJane needs to initiate a meeting on the fly
With V2.1 she can add from the directory or enter a string of known addresses
Example: Jane’s VMR: 9251001- Colleague 1 E.164: 355- Colleague 2 E.164: 366- Dial string: 9251001*355*366
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End User Benefits – Video and Audio Advances
Video Clarity™● Jane’s colleagues at secondary
Sandtop locations have limited BWand non-HD endpoints
● John’s product pitch from Florida looks better than ever with Video Clarity enabled
Echo and Keyboard suppression● No one’s discussion
is ever inhibited by a disconcerting echo
● Never again will Jane competewith a tapping keyboard
Standards support – G.719
CIF
SD
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End User Benefits—Extend Conference Reach
SIP support enables conferencing to non-traditional video and audio endpoints
With conference rooms at a premium, Jane needs alternatives to bring her team together
Desktop video is key to extending Jane’s effectiveness
SIP-supported functionsSIP-H.323 pass-through gateway Lost Packet RecoveryContent Sharing (BFCP)Far-end camera controlSIP transport layer security (TLS)
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RMX 1000 V2.1 Administrator Benefits
Bob reports to CIOIn charge of Sandtop’s 25 room systems, desktop usersMostly on demand conferences; supports a few scheduled meetingsPushing for expanded user adoption of video and tighter integration with IT networkHow will Bob benefit from Polycom RMX 1000™ V2.1?
Bob SmithDirector, Media Services
Sandtop Systems
25Polycom RMX 1000 V2.1 Release
Administrator Benefits—Directory Integration
Easier address book management with support for:GAB (Global Address Book) and
LDAP (Lightweight Directory Access Protocol)
Single participants and groups
Time savings, presence, and continuity of information!
Bob can’t manually enter each endpoint or manage separate MCU and directory lists
He loves seeing when a device isavailable or not
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Administrator Benefits—Conference Oversight and Insight
Move Particpant (drag-and-drop)Bob can move a participant from one conference to another
Participant PreviewIf he needs to drill down on a particular endpoint Bob simply enables Participant Preview
JaneCookMOCDesktopJaneCookMOCDesktop
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Administrator Benefits—Customization
Customize skins (conference backgrounds) and RMX Manager logo and welcome message
To increase familiarity with conferencing Bob customizes end user and admin interfaces from a menu in RMX Manager
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Additional RMX 1000 V2.1 Features
Stereo IVRSSL Support (TLS)Content support for legacy endpoints (non-H.239)Reservation View—Outlook-like scheduling interface
Overcoming ObjectionsEmbracing a Business Class Visual Communication Solution for the Small to Mid-Size Business
30Polycom RMX 1000 V2.1 Release
Overcoming ObjectionsAudio conferencing works just fine· Video ensures clarity of communication across distance, accents
and cultures· Video ensures all participants are engaged in the conference
(unlike audio)· Video adds vibrancy, depth and is a more efficient way to make
faster better decisions
Video is too expensive and too complicated!· Desktop to conference rooms—one is right for your organization· Easy-to-use solution ensures a fast ROI (usually less than a year)
31Polycom RMX 1000 V2.1 Release
Overcoming ObjectionsVideo takes too much bandwidth· Polycom video is optimized for life-like experiences using minimal
bandwidth
Skype might be free, but it’s not without cost. . . · Low video quality —Not a reliable business-class solution· Administration is a hassle—Must maintain credit minutes for users· Doesn’t integrate with other conference products or UC solutions· Security—Compliance and operations risks conduct critical
business matters over the Internet
32Polycom RMX 1000 V2.1 Release
Real-World SMB CasesCheck Polycom.com Success Stories for New SMB Stories in Q309
"You don't have a meal with your colleagues videoconferencing. . . But I can save tens of thousands of dollars.”
Ben Weinberger, CIO, Lathrop and Gage
Programs and PromotionsSolutions Designed Especially for the SMB
34Polycom RMX 1000 V2.1 Release
Example
Target Audience OfferSmall to mid-size businesses or enterprises with small video deployments
Purchase the Polycom RMX 1000 with the Polycom CMA 4000 100 device and receive 20% off of the CMA Solution.
• Special runs through December 30, 2009
How It Works
RMX 1000 and CMA 4000Simplicity, Scalability and Security of Polycom solutions at a great price!
Buy RMX with 12, 16, 20 licenses for multiparty calls
Add CMA for management, gatekeeping, scheduling, and
desktop video 20% off
CMA 4000 100 device solution!
35Polycom RMX 1000 V2.1 Release
Example
Target Audience OfferSmall to mid-size businesses
Purchase four or more QDX 6000s OR four or more HDX 6004s and purchase an RMX 1000 for $16,750—a savings of over $5,500!
• Special NST runs through December 31, 2009
How It WorksCustomer buys four or more QDX 6000s OR four or more HDX 6004s and can purchase a reduced cost 12 resource RMX 1000 platform
RMX 1000 and QDX 6000 or HDX 6000
4 or more QDX 6000s OR HDX 6004s
Add multipoint video and audio conferencing with
RMX 1000
RMX 1000 bridge for $16,750 (12 resource model)
36Polycom RMX 1000 V2.1 Release
Collateral• Data sheet• Sales presentation• Quick Reference Guide• FAQ• Trump card—Why Buy
Multimedia• RMX 1000 V2.1 Training update on Polycom
University• New video featuring RMX 1000, RMX 2000,
and DMA
RMX 1000 V2.1 Information
Web site• Collateral and Messaging updates on Planet,
PRC, Polycom.com• Multimedia tools (multipoint) on web sites• Inclusion on SMB solutions section
Pricing Aides• RMX 1000, CMA 4000 Program Material• HDX/QDX and RMX 1000 Program Material • Trade-up material
37Polycom RMX 1000 V2.1 Release
Summary
Polycom RMX 1000 Version 2.1 enables SMBs be more competitive through collaboration
Easier-than-ever conferencing for users and administratorEnhanced in-conference experience with important video and audio improvementsExpanded potential with SIP support
New programs designed to help small to medium businesses embrace visual communication
Thank youVideo Solutions Group