Download - Roadshow Europe Flurry - Richard Firminger
Peter Farago VP Marketing
October 17, 2011
Flurry Analytics Overview
Furry Overview
52,000
120,000
App Developers:
Live Applications:
Flurry Analytics Better apps on iOS, Android, BB, WP, J2ME
330M Devices per month:
20B Sessions per month:
AppCircle Network Acquisition & Monetization: iOS, Android
3,000 App Developers:
150M Devices per month:
205B Events per month:
2M Daily Completed Views
AppCircle: App Traffic Acquisition & Monetization Data-driven app recommendations across iOS and Android apps • Get your app discovered, drive more daily active users and earn revenue • Cost Per Install Model – Min Bid $0.75 USD
Analytics: Audience Insight, Engagement and Retention Free and powerful. Industry-leading app analytics (iOS, Android, WP, BB, J2ME) • Understand and segment app audiences to maximize engagement and revenue
AppCircle Clips: Engaging Brand Impressions and CTAs with TV-style video Distribute and serve highly targeted video across iPhone and iPad apps • Cost-Per-Completed-View Model: $0.05 USD
1
2
3
Flurry Services
Need to Drive this at Night?
Light Your Way
• The Good: Mobile App Usage Growing Exponentially
• The Bad: Hundreds of Thousands of Apps Competing
• The Ugly: Most Apps Can’t Retain Users
Welcome to The Mobile App Revolution
0
10
20
30
40
50
60
70
80
90
Sources: comScore, Alexa, Flurry Analytics
MINUTES 70
MINUTES 66 MINUTES
74 MINUTES 81
MINUTES 64
MINUTES 43
June 2010 December 2010 June 2011
DESKTOP WEB MOBILE APPS
U.S. MOBILE APPS VS. WEB CONSUMPTION, MINUTES PER DAY
Consumers Now in Apps More than Online
2 20
80
200
250
350
28
160
250
400 425
500 iTUNES APP STORE ANDROID MARKET
August 2010 May 2011 July 2011 October 2011 December 2009 March 2009
Hundreds of Thousands of Available Apps
Sources: Google, Apple, Flurry Estimates; Numbers in thousands
Source: Flurry Analytics & Estimates
100%
38%
29% 24%
20% 16% 14% 11% 9% 7% 6% 5% 4%
0 1 2 3 4 5 6 7 8 9 10 11 12
iOS & ANDROID APP RETENTION, MONTHS SINCE ACQUISITION
But Retention is a Major Challenge
Flurry Analytics
Increase Retention & Engagement Free, professional-grade Analytics
Key Features & Benefits
Key Feature Business Benefit
Usage Statistics Measure the absolute performance of an app (e.g., new users, active users, sessions, retention, etc.)
Usage Benchmarks Measure the relative performance of an app (e.g., key metrics vs. app categories and the market)
Audience Analysis Understand the make-up of an app audience (e.g., age, gender, location and category interest)
Audience Segmentation Group your audience into meaningful groups based on any metric (e.g., paying vs. non-paying users)
Events Management Learn what tasks users complete within your app (e.g., complete levels or transactions)
Portfolio Management Measure overlap in consumer usage across your portfolio as well as up-sell and cross-sell conversions
Key Use Cases
Using Analytics to Develop Strategies
A. Understand and Improve User Experience
B. Measure and Segment Audiences
C. Conduct Market Analysis
D. Track Sales Conversions
E. Track Ad Network Performance
F. Track Sales of Virtual Goods and Consumer LTV
How Companies use Flurry Analytics
A. Understand and Improve User Experience
B. Measure and Segment Audiences
C. Conduct Market Analysis
D. Track Sales Conversions
E. Track Ad Network Performance
Sales of Virtual Goods, Last 30 Days
F. Track IAP Sales and Customer LTV
Virtual Goods Sales, Last 30 Days