Download - Rock magazine research
Rock Magazine research
Q Magazine
The Q reader Profile
“Mark is 29 and lives in Leeds. he is a passionate music fan, as a lad he got into „proper
music‟ in the mid-‟90s, inspired by the rock „n‟ roll swagger of Liam and Noel, Blur and
the Britpop scene. he‟s in full-time employment but revelling in life without any
dependents or family responsibilities. Mark has high disposable income to spend on
himself alone, being a heavy consumer of music, buying up to 6 albums per month. he
loves reading Q to discover new music, as well as filling in the gaps in his back
catalogue. New music forms part of his social currency, so Mark is
keen to know the new Mumford & Sons before they go mainstream and uses this
knowledge as influence within his friendship circle. Mark is highly savvy to digital
technology, a keen social networker and uses online Services to enhance his social life.
he‟ll regularly welcome his mates round to his for some Spotify DJ-ing and a few beers
as a warm-up for a big night out. An open-minded experience seeker, Mark loves the live
music experience, opting to go for a mixture of gigs, especially huge arena shows for the
likes of Kings Of Leon and Kasabian. he attends Leeds festival religiously annually and
this year he‟s off to Benicassim in Spain for his mate‟s stag weekend. Though a hugely
passionate music fan, this is not to the detriment of his other interests –
film, gaming, sport, TV and comedy.”
Q Magazine
Q!
Price: £3.90
Frequency of publication: monthly
Issue Size: Approx 70 pages
Regular content: Information on rock, pop and
indie bands,
up and coming news on the music scene,
interviews
on bands and coverage on festivals.
Feature articles: news and posters, free stuff,
new bands
Q is the UK’s number one actively-purchased music magazine.Q is about quality and character. Q’s readers prize its lavish photography, in-depth reporting and sense of humour.Q is about authority and opinion. It stands for the music that matters, the stars who make it and the people who love it.Q is trusted and influential. A positive review in Q can make a band’s career – and Q’s major interviews reverberate around the world. Q gets unparalleled access to the biggest stars in rock and roll.Q’s audience is younger and more affluent than any other music monthly. 97% of readers rate Q as a quality magazine. In research it outperforms competitors on measures such as best interviews, writing and awards winning photography
Kerrang!
Kerrang!
• Price: £2.20
• Frequency of publication: Weekly (every Wednesday)
• Issue Size: Approx 70 pages
• Regular content: Information on rock and indie bands,
• up and coming news on the rock music scene, interviews
• on bands and coverage on festivals
• Feature articles: news and posters, free stuff, new bands
"Kerrang! will ensure that we are constantly appealing to our spectrum of readers. From the younger teenage readers who are more open to different genres of rock music – from EMO to Thrash etc, to the readers who respect Kerrang! as an authority when it comes to our scene‟s heritage bands.
Each issue will include a balance of bands and scenes to guarantee that we‟re providing for our readers‟ need for variety and their passionate appetite for their favourite bands as well as their desire to be introduced to new music within our world.
We will focus on the biggest things that are going on in our world each week, as well as guaranteeing that we are giving our main base of younger readers everything they need to get into and on top of this the interest in older, harder bands, cementing our role as an educator."
James McMahon – Editor
First and
latest
The Kerrang! Reader profile
“Kerrang!‟s15-24 year old readers (60% male and $0% female) are sharp,
intelligent and rejoice in their individualitiy. Typical of modern youth , media
savvy and marketing-averse, they are active consumers of computer games,
media and fashion. On average they buy 31 albums a year. The brands that
make the effort to talk to them in their language are rewarded with enormous
loyalty”
Median age: 19
All adult AIR: 432000
Source: NRS
Adult circulation: 85377
Source: ABD july-december 2006
Kerrang!