Download - Rohit Talwar Overview of the Future Convention Cities Initiative (FCCI) - Imex Seminar - 25 05 11
IMEX Seminar
May 25th 2011
Rohit Talwar
CEO – Fast Future
Executive Director - FCCI
The Opportunity
• Conventions and
Trade Shows are
a multi-billion
industry
• Major contributor • Major contributor
to knowledge
exchange and
business
creation
• But�
Image sources: annieandyiannis.com / img.ibtimes.com
Growth is not Guaranteed*
Image source: Piper Report
Global Competition is Growing*
* Thinking is Back in FashionImage source: Einstein.yu.edu
To win we Must Focus
‘Beyond Tourism’
Image source: asiatravel.com
ICCA Rankings - Subject Areas
The opportunity is partnering to maximise knowledge transfer and value
creation in the key industries of the future�
SeoulSydneyDurban
London
TorontoAbu Dhabi
San
Francisco
FCCI - Primary Research Activities
Point Research
and Knowledge
Sharing
Competitive Advantage
Research
Thought Leadership
ActivitiesImage sources: blogspot.com / innovaction-group.com /
The FCCI research agenda is
focussed on the following value
creation objectives�
Image source: sparkplugging.com
Drive Economic Growth and
Job Creation
Image source: extlogics.files.wordpress.com
Maximising Knowledge Sharing
through Business Events
Image source: library.nhs.uk
Create Global Opportunities for
Local Businesses and Researchers
Image source: freeholdcapitalpartners.com
Showcasing Local Capability
Image sources: nanotech.sc.mahidol.ac.th / blogs.dickinson.edu/mindmeetsmatter
Leveraging Existing Infrastructureand Encouraging New Investment
Image source: directforeigninvestment.net
Nurturing New Ventures and
Accelerating Emerging Industries
Image sources: teamaltman.com /
echnologylodging.com / picturesofcar.blogspot.com
Promoting Innovation and
Driving Research and Development
Image source: ache2.asset-cache.net
Drive Citywide Co-ordination
Image source: masternewmedia.org
FCCI FIRST ACTION FORUM SEOUL
MARCH 2011
Image source: Seoul Tourism Organization
�Tourism
�Convention Services
�Design
�Distribution Services�Distribution Services
�Digital Content
�R & D
DDP: DONGDAEMUN DESIGN PLAZA
FLOATING ISLANDS ON SEOUL’S HAN RIVER
SEOUL STATION CONVENTION CENTER – PROPOSED DESIGN
Proposed Sydney Multifunctional Convention and
Entertainment Centre (SMCEC)
27
Legacy value
A captive audience of leaders
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• Profiling
• Investment
• Exports
• Education and skills development
• Global networks
• Attracting industries and institutions
A scoping studying of Business Events :
Beyond Tourism Benefits
• University of Technology Sydney August 2010
• Key findings
� Knowledge expansion
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� Networking, relationships and collaborations
� Educational outcomes
� Fundraising and future research capacity
� Raising awareness and profiling
� Showcasing and destination reputation
Case study approach
• 4th International AIDS Society Conference on HIV Pathogenesis
Treatment and Prevention (IAS 2007)
Led to the establishment of a major virology institute at the
University of NSW through initial investment by the Bill and Melinda
Gates Foundation later matched by government.
30
• 7th International Orthodontics Congress (IOC 2010)
Many Australian clinicians picked up knowledge about new
techniques and technologies. Conference led to significant funding
increase for the Australian Society of Orthodontists research
programs.
International Congress on Obesity (2006)
• Secured government funding for a new Centre for
Obesity, Diabetes and Cardiovascular Disease – ready
by 2013
“This conference is vital to staying at the forefront of
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“This conference is vital to staying at the forefront of
the fights against obesity.”
Tony Abbott, Federal Minister for Health then
(Currently Leader of Opposition Party in Australia)
Priority sectors identified by government for
development
• Finance, Insurance & Professional Services
• Infrastructure and Construction
• Advanced Manufacturing
• Communication and Info Technology
• Retail
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• Retail
• Education and Research
• Agri-food
• Creative industries
• Mining
• Tourism
• Health and Allied Services
Target
government
priority sectors
for development
Government
invests in
BESydney
BESydney
Link business events to government priorities
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Work with
government and
institutions to
secure events
Community
benefits
Events help
develop sectors
Citywide Alignment - London
Business Tourism Steering Group
� Senior group of industry figures with an interest in
developing London’s global events business, across
hotels, venues, transport, retail, corporate, agency, local
government
� Research on client perceptions of the destination� Research on client perceptions of the destination
� Comparative study into competitor destinations
� Industry Forums
� Clearer understanding reached of a joined-up approach
� Recommendations and future approach
Leveraging Sporting Legacy
2015 2016* 2017 2018
• Rugby World Cup
• Women’s Football
World Cup
• Amateur Boxing
World Champs
• World Masters
• NFL Super Bowl
• World Hockey
Champions Trophy
• European Athletics
Champs
• Table Tennis World
• World Athletics
Champs
• Solheim Cup (Ladies’
Golf)
• Hockey Euronations
• IPC World Swimming
• FIFA World Cup
• Youth Olympic Games
• FIBA World Basketball
Champs
• FINA Water Polo
World Cup• World Masters
Athletics Champs
• World Disabled
Badminton Champs
• World Team
Badminton Champs
• FINA Diving World
Series
• IPC European
Swimming Champs
• European Junior
Athletics Champs
• European Team
Athletics Champs
• Table Tennis World
Cup
• LEN European
Swimming Champs
• Track Cycling World
Champs
*Olympic Year – may
limit event feasibility
• IPC World Swimming
Champs (25m;
Disability)
• Track Cycling World
Cup
World Cup
• Track Cycling World
Cup
Image source: London & Partners
Abu Dhabi – 30 Year Vision
• Building an open, efficient, effective and
globally integrated business environment
• Adopting a disciplined fiscal policy that is
responsive to economic cycles
• Establishing a resilient monetary and
financial market environment
• Driving significant improvement in the
efficiency of the labour market
• Developing a sufficient and resilient
infrastructure
• Developing a highly skilled, highly
productive work force
• Enabling financial markets to become the
key financiers of economic sectors and
projects
Image source: redfiloeventarchitechts.blog.com
Abu Dhabi – Key Sectors
• Education
• Energy and Environment
• Healthcare
• Petrochemicals, Oil and Gas
• Pharmaceuticals
• IT, Telecoms + Communications• IT, Telecoms + Communications
• Transportation and Logistics
• Construction
• Culture
• Food industry
• Manufacturing and Infrastructure
• Security and Defense
• Tourism
Image source: flickr.com
Abu Dhabi – Infrastructure
• Health – Cleveland Clinic Abu
Dhabi bringing high quality
medicine
• Education – In Abu Dhabi
branches of Yale University,
Sorbonne, New York
University and new Zayed University and new Zayed
University
• Masdar City – World first zero
carbon, zero waste and car
free city
• Science and Technology
• A new surface transportation
Master Plan
Image source: mobilebillboardfranchise.com
Advantage Abu Dhabi
• A three-year Abu Dhabi Tourism Authority
initiative aimed at catalysing and seeding
innovative and viable business events
aligned to the Abu Dhabi Government’s
2030 Economic Plan
• Aimed at International Conferences and
Exhibitions
• AAD Recipient:
Durban | A Strategy Led Approach
Critical factors that determine business
tourism success
� Convention Bureaus
� Leadership – vision, strategy, funding
� Networking -buyers; business tourism trade
shows
� Branding
� Skills
� Ambassadors� Ambassadors
� Infrastructure – venues, airport
� Bidding – aggressive; substantial bid funds
� (Haven-Tang et al, 2007)
Convention Bureau Roles
• Lead generation and tracking; - to identify business tourism
opportunities;
• Bidding and bid support – with associations, meeting planners and
venues;
• Delegate boosting – marketing support for specific meetings;
• Business tourism destination marketing – stimulating awareness of
a tourism destination from a business perspective – the attractions
and business tourism services of a region;
• Product development and accreditation;
• Impact assessments; and
• Co-ordination.
Convention Bureau Support together
with Partners
• Promotional Materials;
• Educational Trips and Site Inspections;
• Supplier Information and Quotations;
• Social Programmes;
• Pre and Post Tours and Incentive Packages;
• Assistance with Congress bids;
• Convention Publicity and Delegate Boosting;
• Destination Display and Promotion;
• Information Kits and Welcome packs for delegates;
• Shuttle Services; and
• Identification of PCO services
FCCI – What’s Next?
• Initiated a
competitive
advantage research
study
• Launching multi-city
study on the
economic benefits
‘beyond tourism’
The Beyond Tourism Study
• Identifying the longer
term economic
benefits resulting from
key business and
association events
• 6 cities participating
• Sydney already
completed a similar
exercise
Attributable Sales Revenues
DelegatesExhibitors /
Sponsors
Local
BusinessesImage source: wadefinancial.co.uk
Business Innovation and
Performance Improvement
Image sources: ifgfunding.com
Knowledge Transfer
Image source: businessesgrow.com
Research Opportunities and Funding
Image sources: anthonares.net /singularityhub.com / eurescom.de / unmediated.org
Entering New Networks,
Partnerships and Collaborations
Image source Tallberg Foundation
Awareness and Awards
Image source abclady.com
Inward Investment
Image source selfones.com
Which all contribute to*
Job CreationImage source tutpr2u.net
Conclusion
• New economic era
• Too important to mess up
• Strategy, research and
innovation now critical
• FCCI testing out strategic
research collaboration
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