ROI CommunicationCapabilities Presentation
August 2007
2August 2007ROI Communication Capabilities Presentation
Communication is… As old as civilization Fundamental to who we are Essential for
how we interact
Increasingly
important to
business
success
“Ask a group of employees about communication at work… You will soon discover that communication is like the air they breathe. It’s the climate they work in and the process by which work gets done.”
Roger D’Aprix
Author and Internal Communications Pioneer
3August 2007ROI Communication Capabilities Presentation
Communication Matters
And we are passionate about it
We are ROI Communication
4August 2007ROI Communication Capabilities Presentation
About ROI Communication
• The ROI team is composed of more than 60
professionals with experience at the highest levels of
business, government and the media
• We are a dynamic company committed to excellence
and integrity in everything we do
We are an internal communication consulting firm focused on helping large organizations adapt and succeed in times of change.
We work with our clients to design and execute proactive communication strategies that engage employees, enhance leadership credibility, and improve business
performance.
5August 2007ROI Communication Capabilities Presentation
Our Tools and Capabilities
Journey Maps
Event Planning
Meeting Facilitation
Surveys
Blogs RSS Feeds
Message Development
Speechwriting
Social Networking
Intranets
Communication Coaching
Pulse SurveysAudience Segmentation
Focus Groups Print Collateral
Instructional Design Webinars
Manager ToolkitsCommunication Audits
Podcasts
Webcasts
Interim Staffing WikisProject Management
Journey Maps
Event Planning
Meeting Facilitation
Surveys
Blogs RSS Feeds
Message Development
Speechwriting
Social Networking
Intranets
Communication Coaching
Pulse SurveysAudience Segmentation
Focus Groups Print Collateral
Instructional Design Webinars
Manager ToolkitsCommunication Audits
Podcasts
Webcasts
Interim Staffing WikisProject Management
6August 2007ROI Communication Capabilities Presentation
What We Do
Employee engagement
Leader and manager
communication
Internal branding
Communication strategy and planning
Change communication
Communication governance
Interimstaffing
Communication measurement
Communicating business strategy
7August 2007ROI Communication Capabilities Presentation
Are you surfing the wave of organizational change?
Change CommunicationChange Communication
Our work with you• Articulate leadership’s vision
• Tell the story with honesty and clarity
• Align messaging
• Create communication and engagement strategies that move employees from awareness through behavior change
• Guide managers to lead the change
• Gather metrics that illustrate and track business results
Outcome
An organization where everyone understands the change and is ready to get on board
June 2007ROI Communication Capabilities Presentation
8August 2007ROI Communication Capabilities Presentation
Are you planting the seeds to develop an integrated communication strategy?
Communication Strategy and Planning
Our work with you• Engage teams in an interactive
process to capture current state and create the future state vision
• Perform a communication audit and stakeholder analysis
• Create strategic project plan to orchestrate the process with clear definition of dates, vehicles and accountabilities
• Draft messages and action plans that drive understanding and behavior change
• Define leaders’ and managers’ communication roles
• Set and measure success targets
Outcome
A strategy and plan to achieve measurable communications that engage employees and strengthen the business
August 2007ROI Communication Capabilities Presentation
9August 2007ROI Communication Capabilities Presentation
Employee Engagement
Are you looking for ways to encourage
employees to spread their wings?
Our work with you• Assess current employee
engagement through quantitative and qualitative methods
• Identify employee engagement drivers
• Develop engagement plan that supports business goals
• Deliver communications that intrigue, inform and excite employees
• Design workshops to educate leaders and managers on their role in employee engagement
Outcome
Employees actively give their all at work
10August 2007ROI Communication Capabilities Presentation
Communicating Business Strategy
Are you helping your employees keep
their eyes on the prize?
Our work with you• Assess current understanding and
support of the business strategy
• Define measurable communication objectives
• Create a compelling story that brings the business strategy to life
• Ensure that the story addresses the reasons for the strategy from a marketplace perspective
• Identify the appropriate communication approaches to tell the story
• Design tools to help leaders and managers connect the business strategy to each employee’s work
Outcome
Leaders, managers and employees all follow a coordinated path to business success
11August 2007ROI Communication Capabilities Presentation
Are your leaders, managers and employees singing from the same song sheet?
Leader and Manager CommunicationLeader and Manager Communication
Our work with you• Develop a framework that clearly
defines leaders’ and managers’ communication roles
• Design and facilitate leadership meetings
• Develop plans and tools to help leaders and managers communicate effectively with and get input from employees
• Create custom approaches to improve leader and manager communication skills
• Write dynamic speeches and presentations for leaders
Outcome
Aligned leaders and managers who effectively communicate with one another and their employees
ROI Communication Capabilities Presentation
12August 2007ROI Communication Capabilities Presentation
Internal Branding
Do your employees champion
your company’s spot in the
marketplace?
Our work with you• Create alignment of external,
internal and recruiting brands
• Draft internal brand messages
• Develop inspired design and creative direction
• Design and deliver brand training and workshops
• Create tools, vehicles and programs to promote brand-right behavior
• Extend the internal brand to processes such as recruiting, onboarding and performance management
Outcome
Employees live the brand internally so customers experience it externally
13August 2007ROI Communication Capabilities Presentation
Are you hitting
your numbers?
Our work with you• Identify communication success
factors and measure effectiveness
• Assess communication tools, events and activities
• Conduct organizational surveys, communication audits, pulse surveys, interviews and focus groups
• Design and conduct benchmarking research
• Perform in-depth analysis, focusing on communication objectives and audience segmentation
• Create targeted recommendations for action, resulting in strategic and measurable outcomes
Outcome
Measure and demonstrate the impact of the organization’s investment in communication
Communication Measurement
14August 2007ROI Communication Capabilities Presentation
Communication Governance
Are you eager to blaze
the trail?Outcome
Employees receive and exchange information when and how they need it
Our work with you• Establish a communication
philosophy and set of guidelines to manage how communication takes place within your organization
• Audit and map all communication flows by business, function and region
• Define communication roles and responsibilities across the organization
• Create a process to ensure alignment of organization-wide communication
• Design and facilitate a cross-business internal communication governance team
15August 2007ROI Communication Capabilities Presentation
Interim Staffing
Do you need help filling
someone’s shoes?
Our work with you• Seamlessly supplement your
communication team as needed, including:
– Transitioning the communication function to meet new business needs
– Delivering complimentary skills and capabilities not presently available in-house
– Providing short-term support while permanent roles are being filled
– Staffing up for a major initiative or busy period
– Filling a position for a team member on temporary leave
Outcome
You always have the talent you need, when you need it
16August 2007ROI Communication Capabilities Presentation
Experience with Large Clients
17August 2007ROI Communication Capabilities Presentation
What is Unique about ROI Communication?
• We specialize exclusively in internal communication within large organizations
• We have extensive experience managing large projects in complex situations where we partner with many stakeholders
• We are flexible and develop customized solutions to fit the dynamics of your business
• We take complexity and turn it into understandable information, systems and processes
• We are committed to telling clients what they need to hear, not just what they want to hear
• We collaborate closely to meet client needs; the work is about your organization, not about us
18August 2007ROI Communication Capabilities Presentation
The ROI Communication Philosophy
PARTNER. ENGAGE. EMPOWER.
When you work with ROI, you get a true partner. Someone who listens closely, jumps right in, and works with you side by side.
We help you develop plans and tactics to engage and mobilize your workforce, providing both strategic counsel and hands-on support.
We help you empower your employees to accomplish your business objectives—and we empower you to make an even greater impact on your organization.
TM
Thank You! Contact Information:ROI Communication
831.430.0170www.roico.com
5274 Scotts Valley DriveScotts Valley, CA 95066
Barbara Fagan-Smith: [email protected]