Service Public de Wallonie
DGO6 / Département de la Compétitivité et de l’Innovation
Direction de la Politique Economique
SIZE AND ROLE OF CREATIVE INDUSTRIES IN A REGIONAL ECONOMY - THE CASE OF WALLONIA
Vincent LEPAGE
OPEN DAYS 2014 – Workshop « Creative industries for growth and jobs in the EU: the crucial role of regions in boosting the creative
economy » - 07/10/2014
Wallonia recognized as a European lead region for innovation and creativity
July 2012 : “In recent years some MS, regions and cities, such as Wallonia, (…) have been good at tapping into the extraordinary potential of the cultural and creative sectors as a way to promote socioeconomic development.” (Communication from the EC “Promoting cultural and creative sectors for growth and jobs in the EU” COM(2012) 537)
January 2013 : Wallonia selected as “European Creative District”, along with Tuscany (44 applicants) (Financed as a European Parliament Pilot Action under Competitiveness and Innovation Programme).
Wallonia European Creative District as a Large Scale Demonstrator
Demonstrating at the European level :
• that an economy characterized by the weight of its more « traditional industries » ,
• can be revitalized by a strong and holistic strategy,
• conducted at the regional level
• and that combines
– the tools of industrial policies, such as
• clusters, financial facilities,
• innovative services (audits, vouchers, co-working)
– and the value of creative and cultural industries
Rationale of Wallonia European Creative District
CLUSTERS
CCI IDCard for each cluster
European label European Transmedia value chain
Cross-sectoral innovation through creativity
BUSINESS SUPPORT
Market take-up of cross-sectoral innovations
Spill-overs : SME’s Creative vouchers
SKILLS Master in co-creative innovation (University)
Redesigned for clusters managers
Achievements At work
ACCESS TO FINANCE
Risk-capital for emerging CCI Innovative
financing Raising awarness of investors
1 Ecosystem - 4 Bricks
CCIs in the Walloon economy
• Economic weight
– around 2% of employment
– 2,6% of companies
• Main sectors
– Architecture (29%)
– Publishing (26%)
– Heritage (20%)
• Emerging industries
– Media
– Design
– (Serious) gaming
Indirect impact on the
rest of the economy?
Input for other
industries ?
Spill-over
effects?
CCI as input for the whole walloon economy
Market Services
43%
Industry 11%
Non-profit
Services 13%
CCI 32%
Agri-food Pharma Soaps, cosmetics
Source : IDEA Consult, 2014 Data : BFP, Input/output Matrix 2007 (data available for 50% of CCIs)
One added value chain identified
One added value chain identified
Media production Advertising
Market services, KIS
Industry
Publishing
Source : IDEA Consult, 2014 Data : BFP, Input/output Matrix 2007 (data available for 50% of CCIs)
Spill-over effects of CCIs on Industry 2 kinds of process
« Client-provider » relation
Strategic collaboration
Role of creative industry
Provider Peer relation with the client
Position in innovation process
Downstream Upstream
Approach Monodisciplinary Multidisciplinary
Modification of product portfolio
No Yes
Frequency One-shot Long-term
Value creation + +++
Source : IDEA Consult, 2014. Qualitative survey conducted with providers and industrial consumers of CCIs products / services in Wallonia (Agri-food, Media, Design)
Policy recommendations
•Raising awareness – Storytelling : success stories (1st target : industry)
– Education in business schools (showing value of creative collaborations) and artistic schools (highlighting role of CCI in innovation process)
•Need of transversal matchmaking platforms
– Also at EU level
•Financial incentives, e.g. creative vouchers
•Integrate creativity in the industrial mainstream, e.g. – design criteria in industrial project selection (prototyping, clusters, …) – develop creative skills in clusters management
Source : IDEA Consult, 2014
www.creativewallonia.be/wecd
#wecd @Wall_inno
@creativewal
“European Creative Districts is a Preparatory Action proposed by the European Parliament and implemented through a Grant Agreement by the European Commission's Directorate-General for Enterprise and Industry”
