Download - Role Of Mobile Advertising In 2015
There are 2.4 Billion Internet users worldwide, out of
which 1.5 Billion people access through their mobile
devices. IN INDIA 81% of India’s population uses
Mobile Phone 10% use Smartphone 9% use
Multimedia Phone 3% use Tablets according to
Nielsen.
In India, the penetration of internet capable mobile devices
is higher than the actual mobile internet users, and therein
lies the biggest consumer market for internet based
marketing.
The mobile trends in India are rising as a result of the
boom in the smartphone manufacturing industry.
Marketing is going to be governed by the mobile, Look at the
reasons why?
Sheer
Device
Penetration
Micro
Content
Hybrid Apps
And
Smartphone
Location
Based
Targeting
900Mn users drive the Indian mobile industry.
The total number of advertising options available to
marketing population is tremendous. SMS, call ads, internet
based ads, app based ads and more.
The ad targeting engines specific to google, fb and Twitter
focus the ads and distribute them in a controlled fashion.
The advertising industry is set to see a revolution in
the mobile advertising domain because of all these factors.
A six second video or a Snapchat photo with a clear message
is capable of doing a lot more good to your brand than one
can imagine.
Micro content is very viable and relevant in today’s mobile
market, especially in the advertising space.
Mobility is taking centre stage and the number of mobile
users has been growing like never before, with newer
methods and more avenues.
Mobile advertising is going to rule the marketing domain.
Hybrid apps marketing is effective for small businesses.
It puts your business on the same competitive level as the big
corporations, because it uses the internet.
Tap the power of the smartphone, especially in India where
the trend is on the rise.
Mobile based advertising makes possible the use of GPS for
location based targeting.
A nice collaboration with the local coffee shop will be good
for a local business to increase outreach.
For an internet based business, launching a new coupon code
would attract customers but including a coupon for food
joints would spread the popularity through word of mouth
which is very effective.
This method of marketing would be especially effective if an
app is specifically designed and utilized for the shop, this
engages customers.
The mobile phones are the obvious choice for advertisers for
focused ads.
Indian online advertising market is projected to reach 3000
crore by march 2015. For businesses that exist online
primarily, mobile ads are inescapable. For the SMEs are
operating on a shoe string budget, cheap mobile ads are the
way to go. Irrespective of the market, mobile advertising
would rule the marketing domain in 2015
Read more on Mobile Trends:
3. Role Of Hyper Local Targeting In Mobile Advertising Platforms
2. How Mobile Advertising Has Grown In Smartphones Era?
1. Trends Of Mobile Internet Users In India
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