Download - Role of social media in politics
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Role of Social Media in
Politics
Prof. Dhruva TrivedyChief Intervener & Promoter – PERCON
Country Head – Hubert Ebner India Pvt. Ltd (Pioneers in Road Safety)
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Recent Happenings - 1
• Technology has played a major role in politics for the past few decades.
– Digitally processed Voters’ Identity Cards
– Use of the electronic ballot machines– Debates, interviews and discussions on
the electronic media
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Recent Happenings - 2
• Use of platforms such as Facebook, Twitter, Google+ etc.
– Transition from Orkut to Facebook • Generation X and Generation Y• Proliferation of opinion• The population factor
– The use of Blogs and Blog writing– The emergence of Google+
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Distribution of an opinion poll in the US
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Some facts
• Just a couple of years ago, Indians represented 20 per cent of all Orkut users globally, but behind Brazil and the United States
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Some facts (cont’d)
• Internet is mainly used by the salaried class and students in India
• Students mainly used it for social networking and watching and downloading audio-visual content
• The salaried class mainly used it for communication activities such as e-mailing, messaging, etc.
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Distribution of the Facebook population of India
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Some facts (cont’d)
• 52 per cent of Indian businesses successfully used social networks to get new business
• 32 per cent of the firms set aside a proportion of marketing budget specifically devoted to social networking activities (PR or branding activity for the firms)
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Some facts (cont’d)
• Political communication in India is essentially election communication.
• Traditionally, political parties always come out with their roadmaps, ahead of the polls, for an incumbency lasting five years
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Some facts (cont’d)
• Success stories of political protests raged in Tunisia, Egypt and even in India (against corruption)
• Canvassing through the social media was observed in the recent West Bengal polls.
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Questions that we need to ask - 1
• Why can the Political Parties not corporatise themselves?
• Why can we not consistently use Social Networking for party PR and not only before ?
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Questions that we need to ask - 2
• Why do we need to have multiple pages or blogs for our party on the same network?
• Why can we not structure (and strategise) our approach on different networks?
• Why can we not distinguish between pages for national issues, regional issues and local issues?
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Questions that we need to ask - 3
• If we are targeting the younger lot, are we keeping to their expectations – both content and design?
• Are we laying down and organising our future plans and bringing in transparency to highlight them, so that they become aware?
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Questions that we need to ask - 4
• Are we creating that edifice that our youth is looking forward to –the Vision and the Mission of the party?
• Are we configuring a way, by which at least the urban youth has clarity and zest to promote the cause of the party so that the rural youth may follow suit?
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THANK YOU VICHAR GOSTHI!!
TIME FOR INTROSPECTION!!