Download - RootsRated Deck & Demo
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The outdoor industry must
answer the question: “Where can I goplay outside?”
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RootsRated was created to allow retailers & brands to answer that question and
thereby position themselves as the local experts.
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Specialty retailers =Local knowledge
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However, these local retailers often lack the time and resources to properly market their
expertise on mobile and social channels.
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RootsRated allows local retailers to disseminate
their unique knowledge to a worldwide audience of
outdoor enthusiasts.
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Stores recommend activities at the point of sale, online, and through social
channels. RootsRated in turn points back to the retailer as the local expert.
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RootsRated links local customers to brick-and-
mortar shops, top brands and authentic outdoor
experiences.
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Dead-simple navigation:Enthusiasts choose a city and an activity.
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Now we know where a user is (or wants to be) and what they’re interested in doing outside.
We host a unique and valuable opportunity for the industry to speak to a currently-active
consumer in an authentic voice.
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When a user chooses an activity, the retailer who curated this experience is featured.
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The retailer is also includedin a convenient store locator.
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Through RootsRated, specialty outdoor stores and brands have
the opportunity to connect with passionate users who are in the market for their
products RIGHT NOW.
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Traction:We’re generating revenue and
working with 55+ retailers and 10+ brands.
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A few of our current customers:
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Recent customer: Marmot, $5,000/month
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In 6 months, we have generated:
55+ retail partnerships and1,000+ expert reviews in
35 cities.
25 new cities are on the way
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We have also formed several helpful partnerships in our
test city of Chattanooga.
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ChattanoogaFun.comThis site has 70,000
monthly unique visitors and now features a RootsRated widget
on the outdoor section.
We are discussing similar content
partnerships withNashville, Raleigh
and Chapel Hill
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The Crash Pad (Hostel)
This hip outdoor-themed hostel in downtown
Chattanooga has a widget live on
every page of their popular site.
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RootsRated is positioned for extraordinary growth in a
flourishing industry.
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The outdoor industry is an often-overlooked economic super sector.
$2.95 billion in revenue was earned by outdoor specialty retailers in 2010
$80 billion annual tax revenuecame from the industry
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$646 billion in directannual consumer spending is tied
back to the industry
5% annual industry growth ratefrom 2005-2011
On outdoor recreation trips, for every $1 spent on outdoor equipment, $4 goes to
travel-related spending
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Fynn GloverCEO
RootsRated
Gordon SeaburyCEO
Horny Toad Activewear
Chris Howeco-owner
Trailblazer
Dawson Wheelerco-founder & co-owner
Rock/Creek
Mark McKnightMarketing & eCommerce
Rock/Creek
We have a team with 75 yearsexperience in the outdoor industry.
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“As a specialty retailer, we survive through a craft of experiential storytelling that evokes the emotion and wander-lust of our customers. RootsRated is a terrific way to help tell one chapter of your company’s story.”
Chuck MillsapsGreat Outdoor Provision Comapny