rose museum & gardens
RADESCANT Ta peer review site simulation
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Welcome to the Peer Review Simulation Program. AAM developed this program to provide a safe area
for peer reviewers, new and veteran, to bring his or her knowledge and
experience to bear upon a simulated site visit.
This program will allow you to develop your skills, experience the issues involved in a site visit, and
explore the type and depth of information often available for an
assignment.
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Tradescant Rose Museum and Gardens
003
Community Research
Self Study
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Report
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Community Research Simulation
“Museums are places where people are encouraged to make connections, to seek
common ground. As collaborators and partners, they are institutions that make
common cause with others…”
From Robert Archibald, President, Missouri Historical Society, and Chair,
Museums and Community National Task Force
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005Community Research Simulation
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Lesson Overview
To complete this lesson you will learn:
The rationale for Community Research
The five major categories of community research
and corresponding critical issues
How to identify the appropriate resources for
conducting community research
How to apply and incorporate community research
to museum goals
To complete this lesson you will need:• To enable your computer’s Internet Connection• A copy of the Critical Issues Checklist* and Sample Narrative Report*• Scratch paper
This lesson will take approximately 30 minutes to complete
*You may either print a copy of this document or open the file and minimize it on your taskbar at the bottom of your screen for quick reference.
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015Lesson Overview
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Community Research Defined
Community Research is a process whereby the peer reviewer identifies and
interprets existing and potential museum-community relationships as they apply to
a given museum’s operations.
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020Community Research Defined
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Community Research Defined
The are five major areas of Community Research. Researching these areas as they
relate to a museum’s goals will assist you in completing the Critical Issues Checklist
and Assessment Report. They are:
Potential Partners/Peer Groups
Museums Website/Communications
Demographics/Audience Characteristics
Community Planning Efforts
Opportunities
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021Simulation Entry screen
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Click on the major area of research to view the corresponding Critical Issue. Once you are finished, click Next to continue
Community Research
The remainder of this lesson will explore resources and community research application as they relate to the Tradescant Rose Museum & Gardens (TRM&G) Peer
Review Simulation.
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025Community Research Main Menu
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Community Research Main Menu
Before you continue please take a few minutes to review the TRM&G Assessment
Application and the main objectives of the TRM&G museum for this assessment.
Potential Partners/Peer Groups
Museums Website/Communications
Demographics/Audience Characteristics
Community Planning Efforts
Opportunities
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026Community Research Main Menu
After reviewing the the TRM&G Assessment Application and TRM&G objectives click on the area of research that you wish to learn about.
Community Research
Potential Partners and Peers are businesses, nonprofit organizations, interest
groups, governmental agencies, and other museums within the community that can
be approached to participate in the museum’s efforts to meet its mission and serve
its audiences and community.
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030Potential Partners/Peers
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Community Research
Building strong win-win partnerships and developing positive relationships with peer
organizations and professionals are a component of identifying and serving target
audiences, developing the museum’s community role, ensuring community
participation in the development, communication, evaluation of programs and
exhibits, and exploring avenues of funding and support.
Most resources may be found on the Internet or you may wish to contact the local
businesses or institutions and have materials sent to you for review.
As we begin the research this area as it relates to the TRM&G it is important to keep
the museum’s goals in mind.
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031Potential Partners/Peers
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Resources for Community Research
For the Tradescant Rose Museum and Garden, the potential resources for partners
and peers fell into a few categories. Click on any one of the specific names under
each heading to visit the web site of the potential partner or peer listed below.
When doing so, consider how each might address the TRM&G’s main concerns or
any of the questions on the Critical Issues Checklist.
Entrepreneurs and Businesses
Museums and other Cultural Groups
Schools and Academic Resources
Interest Groups and Social Organizations
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035Potential Partners/Peers
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Application of Community Research
The key to applying Community Research is to identify the links between the
community and the museum’s goals.
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040Potential Partners/Peers
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Application of Community Research
Consider the objectives of TRM&G. Which potential partners in the community will
support the museum’s goals?
Please take the next 5 minutes to brainstorm potential partner relationships to meet
the museum’s needs. Use scratch paper if necessary.
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041Potential Partners/Peers
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Once you have finished Click Here to view our ideas
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Application of Community Research
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042Potential Partners/Peers
Click BACK to return to the lesson
Entrepreneurs and Businesses
Pajaro Valley Chamber of Commerce
Otto and Sons Nursery
Museums and other Cultural Groups
Elkhorn Slough National Estuarine
Research Reserve
Filoli Estate
Guadalupe River Park & Gardens
The Historic Rodgers House
Schools and Academic Resources
California Writing Project
Watsonville High School Career
Center
Interest Groups and Social Organizations
Heritage Roses Group
The Rose Hybridizers Association
American Rose Society, California
Rose Garden Neighborhood
Preservation Association
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Application of Community Research
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043Our Ideas
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Museum Goals Strategy Potential Partners ds
1 Identify ways for themuseum to raise money
Seek donations fromInterest Groups and SocialOrganizations
Heritage Roses GroupThe Rose Hybridizers AssociationAmerican Rose Society, CaliforniaRose Garden NeighborhoodPreservation Association
adsf
2 Learn about ways toimprove the exhibits
Form mentor relationshipswith peer groups
Elkhorn Slough National EstuarineResearch ReserveFiloli EstateThe Historic Rodgers HouseGuadalupe River Park & Gardens
asdf
3 Identify what steps theyshould take now that themuseum is open
asdf
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Community Research & the Assessment
Once the site visit has been completed and the links have been identified you are
ready to provide recommendations in the final assessment report.
We recommend that you consult the Critical Issues Checklist when writing the
assessment report to verify that all Critical Issue questions affecting the museum
have been addressed appropriately.
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045Potential Partners/Peers
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Community Research & the Assessment
Critical Issues questions are divided into five (5) Main Areas. Click on the Main Area
below to view its description.
Mission and Planning
Interpretation
Collections Stewardship
Administration and Finance
Governance
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046Potential Partners/Peers
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Community Research & the Assessment
Below are some of the Critical Issue questions that may be addressed using the
results of potential partners community research. Questions below are from the
main area of Interpretation. Go to the bookmark file in parentheses in the TRM&G
Narrative Sample Report PDF to reveal how it was answered.
Does the museum have a clear understanding of its role in the community? (pg.
5)
Is the museum making good use of its resources to promote its goods and
services? (pg. 11)
Does the museum have a process for exhibit selection and development that
meets audience needs? (pg. 8)
Does the quality and extent of research fulfill the potential of the collections?
(pg. 9)
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047Potential Partners/Peers
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Potential Partnerships
Lesson Review:
Review the Critical Issues, especially in the areas of Interpretation and
Administration and Finance
State the museum’s goals
Identify the resources through an effective search of the Internet
Identify the connections between the goals and the resources within the
community
Click NEXT to explore the area of Museum’s website/Communications
Click EXIT to return to the Community Research Simulation
Click HOME to return to the TRM&G Homepage
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048Peer Group Lesson Review
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Community Research
Each year more and more tourists and visitors in general are using the Internet to
determine destinations and to obtain information. (e.g. admission costs, features
and directions). The museum’s own website offers not only this fundamental
information, but also a window into its goals, atmosphere and approach to its
audience.
Museum’s Website/Communications
050
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Community Research
Consider evaluating the website as you would an exhibition or a publication on
paper - it communicates to a wide range of people without the presence of an
interpreter and needs to reflect the message, mission, and information of the
museum as effectively as any other medium.
As we begin to research this area relating to the TRM&G, it is important to keep the
museum’s goals in mind.
051
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Museum’s Website/Communications
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Resources for Community Research
The Tradescant Rose Museum and Garden’s website is located at:
http://gwis2.circ.gwu.edu/~ktmuse/TRGhome.htm
Please take a few minutes to visit the websites and consider how it promotes
TRM&G’s goals by asking yourself the following questions:
What types of information does it give the visitor?
How does the website support the museum’s mission?
What information, if any, could be posted to better support the museum’s
goals?
055
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Museum’s Website/Communications
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Application of Community Research
060
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Museum’s Website/Communications
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The key to applying Community Research is to identify the links between the
community and the museum’s goals.
Application of Community Research
Consider the following objectives of TRM&G. How might the TRM&G change or
enhance its website to support its objectives?
Please take the next 5 minutes to brainstorm your ideas. Use scratch paper if
necessary. Once you have finished Click Here to view our ideas.
061
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Museum’s Website/Communications
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Application of Community Research
062
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Museum’s Website/Communications
Museum Goals Strategy Museum’s Website/Communications
ds
Identify ways for the museum to raise money
adsf
Learn about ways to improve the exhibits
asdf
Identify what steps they should take now that the museum is open
Further develop web site Add links to the web sites of community partners
List admission prices and hours of operation
Have garden map link to descriptions and pictures of their prestigious collections
asdf
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Community Research and the AssessmentOnce the site visit has been completed and the connections have been identified
you are ready to provide recommendations in the final assessment report.
We recommend that you consult the Critical Issues Checklist when writing the
assessment report to verify that all Critical Issue questions have been addressed
appropriately.
063
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Museum’s Website/Communications
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Community Research and the AssessmentCritical Issue questions are divided into 4 Main Areas. Click on the Main Area below
to view its description on the right hand side of the screen.
Mission and Planning
Interpretation
Collections Stewardship
Administration and Finance
Governance
064
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Museum’s Website/Communications
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Community Research and the AssessmentBelow is an example of a Critical Issue question that may be addressed using the
results of Museum Website/Communications community research. The question
below is from the main area of Interpretation.
Go to the bookmark file in parentheses in the TRM&G Narrative Sample Report PDF
to reveal how it was answered.
Do the publications have appropriate goals for communicating with the
museum’s audiences and community, and do they achieve these goals? (pg.
10)
065
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Museum’s Website/Communications
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Community Research and the AssessmentLesson Review:
Review the Critical Issues, especially in the areas of Interpretation
State the museum’s goals
Identify the resources through an effective search of the Internet for the
museum’s website or other community websites that have a page on the
museum
Identify the connections between museum goals and community research
066
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Click NEXT to explore Audience Characteristics/Demographics
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Audience Characteristics
In order to address any questions or concerns related to how well the museum is
meeting the needs of their audiences and community, it is helpful to develop a
sense of the potential audiences prior to arriving on the visit.
Demographics 070
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Audience Characteristics
Identifying the characteristics of target audiences allows you to shape questions to
ask staff during the visit and develop an initial interpretation of the connection or
disconnect between the needs of the target audience and the museum’s efforts.
Much of this information can be found on the Internet.
As we begin the research this as it relates to the TRM&G it is important to keep the
museum’s goal in mind.
Demographics 071
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Resources for Community Research
For the Tradescant Rose Museum and Gardens, the potential resources for audience
characteristics/demographics fell into two categories. Click on either of the main
categories to view the names of government agencies and search engines that will
assist you in this area of community research. Take a few minutes to view the
websites and conduct the sample searches suggested, when doing so, consider how
the community characteristics might relate to the TRM&G’s main concerns or any of
the questions on the Critical Issues Checklist.
Geographic Census
Audience Characteristics/Demographics 075
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Audience Characteristics
The key to applying Community Research is to identify the connections between the
community and the museum’s goals.
080
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Demographics
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Audience Characteristics
Consider the objectives of TRM&G. What did the results of your audience
characteristics/demographics reveal of the TRM&G community? Please take the
next 5 minutes to jot down your thoughts on how the results impact museum goals.
Once you have finished Click Here to view our ideas.
081
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Demographics
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Application of Community Research
082
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Our Ideas
Museum Goals Connection AudienceCharacteristics/Demographics
ds
Identify ways for themuseum to raise money
Request a list of localbusinesses fromWatsonville Chamberof Commerce
Approach local businesses that maywant to invest in the museum
adsf
Learn about ways toimprove the exhibits
Census Data Use the census data to tailor exhibitsand educational programs to thecommunity’s characteristics anddemographics
asdf
Identify what steps theyshould take now that themuseum is open
asdf
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Community Research and the AssessmentOnce the site visit has been completed and the connections have been identified
you are ready to provide recommendations in the final assessment report.
We recommend that you consult the Critical Issues Checklist when writing the
assessment report to verify that all Critical Issues questions affecting the museum
have been addressed appropriately.
085
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Demographics
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Community Research and the AssessmentCritical Issue questions are divided into five (5) Main Areas. Click on the Main Area
below to view its description.
Mission and Planning
Interpretation
Collections Stewardship
Administration and Finance
Governance
086
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Demographics
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Community Research and the AssessmentBelow are the Critical Issue questions that may be addressed using the results of
potential partners community research. Question below are from the main areas of
Interpretation and Community Planning. Go to the bookmark file in parentheses in
the TRM&G Narrative Sample Report PDF to reveal how it was answered.
Does the museum have a clear understanding of its role in the community? (pg.
8)
Is the community active in and supportive of the museum? (pg. 5)
Do the museum’s programs meet the needs of its audiences? (pg. 8)
Does the museum have a process for exhibit selection and development that
meets audience needs? (pg. 8)
087
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Demographics
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Community Research and the AssessmentLesson Review:
Review the Critical Issues, especially in the areas of Interpretation and
Community Planning
State the museum’s goals
Identify the resources through an effective search of the Internet, specifically
local Chambers of Commerce and most recent census data
Identify the connections between museum goals and community research
088Demographics
Click NEXT to explore the area of Community Planning
Click EXIT to return to the Community Research Simulation
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Community Research
Participating in the planning efforts of the city, county, and region the museum
exists within can open doors to financial opportunities, create a stronger connection
between the health of the museum and the economic development of an area,
which will in turn create connections that lead to productive partnerships.
Community Planning 090
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Community Research
While not every community is undergoing active planning, or publishing that
information on the Internet for you to find, the potential benefits to a museum
getting involved in that process makes it worth looking. As we begin researching
this area, as it relates to the TRM&G, it is important to keep the museum’s goals in
mind.
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Community Planning 091
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Resources for Community Research
Click on any of the main categories below to view the names of community planning
resources for the TRM&G. Take a few minutes to view their websites and conduct
the sample searches on the search engines listed, when doing so, consider how
each might address the TRM&G’s main concerns or any of the questions on the
Critical Issues Checklist.
Sample Searches
Places conducting community planning
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Community Planning 095
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Application of Community Research
The key to applying Community Research is to identify the connections between the
community and the museum’s goals.
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Community Planning 100
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Application of Community Research
Consider the following objectives of TRM&G. How might the TRM&G change or
enhance its website to support its objectives?
Please take the next 5 minutes to brainstorm your ideas. Use scratch paper if
necessary.
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Community Planning 101
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Community Research and the Assessment
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Community Planning 105
Once the site visit has been completed and the connections have been identified
you are ready to provide recommendations in the final assessments report.
We recommend that you consult the Critical Issues Checklist when writing the
assessment report to verify that all Critical Issue questions affecting the museum
have been addressed appropriately.
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Community Research and the AssessmentCritical Issue questions are divided into 5 Main Areas. Click on the Main Area below
to view its description on the right hands side of the screen.
Mission and Planning
Interpretation
Collections Stewardship
Administration and Finance
Governance
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Community Planning 106
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Community Research and the AssessmentBelow are some of the Critical Issue questions that may be addressed using the
results of community planning research. Questions below are from the main area of
Interpretation and Administration and Finance. Go to the bookmark file in
parentheses in the TRM&G Narrative Sample Report PDF to reveal how it was
answered.
Does the museum have a clear understanding of its role in the community?
(pg. 5)
Is the community active in and supportive of the museum? (pg. 5)
Is the governing authority appropriately involved in the museum’s financial
management and fundraising? (pg. 4)
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Community Planning 107
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Community Research and the AssessmentLesson Review:
Review the Critical Issues, especially in the areas of Interpretation and
Administration and Finance
State the museum’s goals
Identify the resources through an effective search of the Internet
Identify the connections between museum goals and community research
NextBack
Click NEXT to explore the area of Opportunities
Click EXIT to return to the Community Research Simulation
Click HOME to return to the TRM&G Homepage
Community Planning 108
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Community Research
Identifying opportunities for increasing public awareness of the museum, its mission,
and its offerings are part of helping the museum grow, reach new audiences, connect
with ‘old friends’, and maintain relationships with various aspects of the community.
The fresh perspective of the peer reviewer may open opportunities in places the
museum staff and board may have overlooked or discarded.
Opportunities 110
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Community Research
This section is wide open, so put your creativity to work! Opportunities can be
anywhere, and often overlap with potential partners and peers. Opportunities may
local festivities, open public spaces needing temporary exhibits, or even
sponsorships opportunities (imagine your museum’s own little league team!).
As we begin to research this area as it relates to the TRM&G, it is important to keep
the museum’s goals in mind.
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Opportunities 111
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Resources for Community Research
For the Tradescant Rose Museum and Garden, resources for various opportunities
are closely linked with community planning, and may be found by accessing the
local chamber of commerce website, or checking the local community lists.
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Opportunities 115
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Resources for Community Research
Many communities have a calendar of annual coming attractions that may relate to
the museum’s goals and mission.
For examples of community opportunities, visit the Pajaro
Valley Chamber of Commerce website and click on Committees and Events.
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Opportunities 116
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Application of Community Research
Consider the following objectives of TRM&G. If any, listed on the Pajaro
Valley Chamber of Commerce website will support the museum’s goals?
Please take the next five minutes to brainstorm your ideas. Use scratch paper if
necessary.
Once you’ve finished, Click Here to view our ideas.
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Opportunities 120
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Our Ideas!
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Opportunities 121
Museum Goals Strategy Opportunities ds
Identify ways for themuseum to raise money
Reach out throughcommunity events
Join a committee adsf
Learn about ways toimprove the exhibits
Offer to community eventsat the museum to gainexposure and support
asdf
Identify what steps theyshould take now that themuseum is open
Team with the educationcommittee to providelearning opportunities
asdf
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Application of Community ResearchThe key to applying Community Research to identify connections between the
community and the museum’s goals.
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Opportunities 122
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Application of Community ResearchOnce the site visit has been completed and the connections have been identified
you are ready to provide recommendations in the final assessment report.
We recommend that you consult the Critical Issues Checklist when writing the
assessment report to verify that all Critical Issue questions affecting the museum
have been addressed appropriately.
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Opportunities 123
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Community Research and the AssessmentCritical Issue questions are divided into five Main Areas. Click on the Main Area
below to view its description on the right hand side of the screen.
Mission and Planning
Interpretation
Collections Stewardship
Administration and Finance
Governance
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Opportunities 125
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Community Research and the AssessmentBelow are the Critical Issue questions that may be addressed using the results of
potential partners community research. Questions below are from the main area of
Interpretation and Opportunities. Go to the bookmark file in parentheses in the
TRM&G Narrative Sample Report PDF to reveal how it was answered.
Does the community have a clear understanding of its role in the community?
(pg. 8)
Is the museum making good use of its resources to promote its goods and
services? (pg. 5)
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Opportunities 126
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Community Research and the AssessmentLesson Review:
Review the Critical Issues, especially in the areas of Interpretation
State the museum’s goals
Identify the resources through an effective search of the Internet, especially
community recreational or planning resources
Identify the connections between museum goals and community research
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Click HOME to return to the TRM&G Homepage
Opportunities 127
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Community Research Defined
The are five major areas of Community Research. Researching these areas as they
relate to a museum’s goals will assist you in completing the Critical Issues Checklist
and Assessment Report. They are:
Potential Partners/Peer Groups
Museums Website/Communications
Demographics/Audience Characteristics
Community Planning Efforts
Opportunities
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C-21Potential Partners/Peer Groups
Click on the major area of research to view the corresponding Critical Issue. Once you are finished, click Next to continue
Click Next to Continue
Does the museum have a clear understanding of its role in the community?
Is the museum making effective use of membership and affiliated organizations to provide financial and other support?
Is the museum in good financial health?
What new or expanded sources of income, earned and unearned, might the museum explore?
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Community Research Defined
The are five major areas of Community Research. Researching these areas as they
relate to a museum’s goals will assist you in completing the Critical Issues Checklist
and Assessment Report. They are:
Potential Partners/Peer Groups
Museums Website/Communications
Demographics/Audience Characteristics
Community Planning Efforts
Opportunities
NextBack
Museum Website/Communications
Click Next to Continue
Do the publications have appropriate goals for communication with the museum’s audience and community,
and do they achieve these goals?
Click on the major area of research to view the corresponding Critical Issue. Once you are finished, click Next to continue
C-21
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Community Research Defined
The are five major areas of Community Research. Researching these areas as they
relate to a museum’s goals will assist you in completing the Critical Issues Checklist
and Assessment Report. They are:
Potential Partners/Peer Groups
Museums Website/Communications
Demographics/Audience Characteristics
Community Planning Efforts
Opportunities
NextBack
Demographics/Audience Characteristics
Click Next to Continue
Does the museum clearly identify its target audiences and take appropriate steps to serve its needs?
Do the programs meet the needs of its audiences?
Does the museum have a process for exhibit selection and development that meets audience needs?
Do the publications have appropriate goals for communication with the museum’s audience and community, and do they achieve these goals?
Click on the major area of research to view the corresponding Critical Issue. Once you are finished, click Next to continue
C-21
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Community Research Defined
The are five major areas of Community Research. Researching these areas as they
relate to a museum’s goals will assist you in completing the Critical Issues Checklist
and Assessment Report. They are:
Potential Partners/Peer Groups
Museums Website/Communications
Demographics/Audience Characteristics
Community Planning Efforts
Opportunities
NextBack
Community Planning Efforts
Click Next to Continue
Is the community active in and supportive of the museum?
Is the governing authority appropriately involved in the museum’s financial management and fund raising?
What new or expanded sources of income, earned and unearned, might the museum explore?
Click on the major area of research to view the corresponding Critical Issue. Once you are finished, click Next to continue
C-21
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Community Research Defined
The are five major areas of Community Research. Researching these areas as they
relate to a museum’s goals will assist you in completing the Critical Issues Checklist
and Assessment Report. They are:
Potential Partners/Peer Groups
Museums Website/Communications
Demographics/Audience Characteristics
Community Planning Efforts
Opportunities
NextBack
Opportunities
Click NEXT to Continue
Is the museum making good use of its resources to promote its goods and services?
Click on the major area of research to view the corresponding Critical Issue. Once you are finished, click Next to continue
C-21
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TRM&G Objectives
The main objectives of the Tradescant Rose Museum & Gardens in undertaking this
MAP Assessment are:
Identify ways for the museum to raise money
Learn about ways to improve the exhibits
Identify the steps they should take now that the museum is open
C-26TRM&G Objectives
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Resources for Community Research
For the Tradescant Rose Museum and Garden, the potential resources for partners
and peers fell into a few categories. Click on any one of the specific names under
each heading to visit the web site of the potential partner or peer listed below.
When doing so, consider how each might address the TRM&G’s main concerns or
any of the questions on the Critical Issues Checklist.
Entrepreneurs and Businesses
Museums and other Cultural Groups
Schools and Academic Resources
Interest Groups and Social Organizations
Back
C-35Entrepreneurs and Businesses
Pajaro Valley Chamber of Commerce
Otto and Sons Nursery
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Resources for Community Research
For the Tradescant Rose Museum and Garden, the potential resources for partners
and peers fell into a few categories. Click on any one of the specific names under
each heading to visit the web site of the potential partner or peer listed below.
When doing so, consider how each might address the TRM&G’s main concerns or
any of the questions on the Critical Issues Checklist.
Entrepreneurs and Businesses
Museums and other Cultural Groups
Schools and Academic Resources
Interest Groups and Social Organizations
C- 35Museums and other Cultural Groups
Elkhorn Slough National Estuarine Research Reserve
Filoli Estate
Guadalupe River Park and Gardens
The Historic Rodgers House
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Resources for Community Research
For the Tradescant Rose Museum and Garden, the potential resources for partners
and peers fell into a few categories. Click on any one of the specific names under
each heading to visit the web site of the potential partner or peer listed below.
When doing so, consider how each might address the TRM&G’s main concerns or
any of the questions on the Critical Issues Checklist.
Entrepreneurs and Businesses
Museums and other Cultural Groups
Schools and Academic Resources
Interest Groups and Social Organizations
C- 35Schools and Academic Resources
California Writing Project
Watsonville High School Career Center
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Resources for Community Research
For the Tradescant Rose Museum and Garden, the potential resources for partners
and peers fell into a few categories. Click on any one of the specific names under
each heading to visit the web site of the potential partner or peer listed below.
When doing so, consider how each might address the TRM&G’s main concerns or
any of the questions on the Critical Issues Checklist.
Entrepreneurs and Businesses
Museums and other Cultural Groups
Schools and Academic Resources
Interest Groups and Social Organizations
C- 35Interest Groups and Social Organizations
Heritage Roses Group
The Rose Hybridizers Association
American Rose Society, California
Rose Garden Neighborhood Preservation Association
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Community Research & the Assessment
Critical Issues questions are divided into five (5) Main Areas. Click on the Main Area
below to view its description.
Mission and Planning
Interpretation
Collections Stewardship
Administration and Finance
Governance
NextBack
C-46Mission and Planning
Click NEXT to Continue
A strong mission and effective planning to
fulfill that mission can provide the
foundation for sustainability of the
institution and the growth and development
of its operations. As such a review of the
mission and planning should be the
keystone of any assessment report.
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Critical Issues questions are divided into five (5) Main Areas. Click on the Main Area
below to view its description.
Mission and Planning
Interpretation
Collections Stewardship
Administration and Finance
Governance
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C-46Interpretation
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Interpretation is the media and activities
through which a museum carries out its mission
and educational role. Interpretation is a
dynamic process of communication between the
museum and the community. It’s the means by
which the museum delivers its content.
Interpretation includes but is not limited to
exhibits, tours, classes, school programs,
publications, and websites.
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Community Research & the Assessment
Critical Issues questions are divided into five (5) Main Areas. Click on the Main Area
below to view its description.
Mission and Planning
Interpretation
Collections Stewardship
Administration and Finance
Governance
NextBack
C-46Collections Stewardship
Click NEXT to Continue
Possession of collections incurs legal, social,
and ethical obligations to provide proper
physical care for the collections and
associated documentation, as well as
proper intellectual control. Effective
collections stewardship ensures that the
objects the museum owns, borrows, holds
in its custody, and/or uses are available and
accessible to the present and future
generations.
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Community Research & the Assessment
Critical Issues questions are divided into five (5) Main Areas. Click on the Main Area
below to view its description.
Mission and Planning
Interpretation
Collections Stewardship
Administration and Finance
Governance
NextBack
C-46Administration and Finance
Click NEXT to Continue
The public stewardship responsibilities of the
museum include an expectation of existence
in perpetuity. Effective leadership and sound
financial practices ensure the long-term
sustainability of a museum. This includes
allocating resources to meet the needs of the
collection, audience, and staff in fulfilling its
mission.
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Community Research & the Assessment
Critical Issues questions are divided into five (5) Main Areas. Click on the Main Area
below to view its description.
Mission and Planning
Interpretation
Collections Stewardship
Administration and Finance
Governance
NextBack
C-46Governance
Click NEXT to Continue
It is the role of the governing authority to
make broad strategic decisions concerning
the creating and support of program areas.
In that effort, it works with the director to
establish measures for success, raise funds,
and cultivate public support accountability
of the museum’s efforts.
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TRM&G Objectives
The main objectives of the Tradescant Rose Museum & Gardens in undertaking this
MAP Assessment are:
Identify ways for the museum to raise money
Learn about ways to improve the exhibits
Identify the steps they should take now that the museum is open
C-27TRM&G Objectives
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Community Research and the AssessmentCritical Issue questions are divided into five Main Areas. Click on the Main Area
below to view its description on the right hand side of the screen.
Mission and Planning
Interpretation
Collections Stewardship
Administration and Finance
Governance
C-64
Click NEXT to Continue
Mission and Planning
A strong mission and effective planning to
fulfill that mission can provide the
foundation for sustainability of the
institution and the growth and development
of its operations. As such a review of the
mission and planning should be the
keystone of any assessment report.
NextBack
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Community Research & the Assessment
Critical Issues questions are divided into five (5) Main Areas. Click on the Main Area
below to view its description.
Mission and Planning
Interpretation
Collections Stewardship
Administration and Finance
Governance
C-64Interpretation
Click NEXT to Continue
Interpretation is the media and activities
through which a museum carries out its mission
and educational role. Interpretation is a
dynamic process of communication between the
museum and the community. It’s the means by
which the museum delivers its content.
Interpretation includes but is not limited to
exhibits, tours, classes, school programs,
publications, and websites.
NextBack
Home
Exit
CR Menu
Community Research & the Assessment
Critical Issues questions are divided into five (5) Main Areas. Click on the Main Area
below to view its description.
Mission and Planning
Interpretation
Collections Stewardship
Administration and Finance
Governance
C-64Collections Stewardship
Click NEXT to Continue
Possession of collections incurs legal, social,
and ethical obligations to provide proper
physical care for the collections and
associated documentation, as well as
proper intellectual control. Effective
collections stewardship ensures that the
objects the museum owns, borrows, holds
in its custody, and/or uses are available and
accessible to the present and future
generations.
NextBack
Home
Exit
CR Menu
Community Research & the Assessment
Critical Issues questions are divided into five (5) Main Areas. Click on the Main Area
below to view its description.
Mission and Planning
Interpretation
Collections Stewardship
Administration and Finance
Governance
C-64Administration and Finance
Click NEXT to Continue
The public stewardship responsibilities of the
museum include an expectation of existence
in perpetuity. Effective leadership and sound
financial practices ensure the long-term
sustainability of a museum. This includes
allocating resources to meet the needs of the
collection, audience, and staff in fulfilling its
mission.
NextBack
Home
Exit
CR Menu
Community Research & the Assessment
Critical Issues questions are divided into five (5) Main Areas. Click on the Main Area
below to view its description.
Mission and Planning
Interpretation
Collections Stewardship
Administration and Finance
Governance
C-64Governance
Click NEXT to Continue
It is the role of the governing authority to
make broad strategic decisions concerning
the creating and support of program areas.
In that effort, it works with the director to
establish measures for success, raise funds,
and cultivate public support accountability
of the museum’s efforts.
NextBack
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Exit
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Resources for Community Research
For the Tradescant Rose Museum and Gardens, the potential resources for audience
characteristics/demographics fell into two categories. Click on either of the main
categories to view the names of government agencies and search engines that will
assist you in this area of community research. Take a few minutes to view the
websites and conduct the sample searches suggested, when doing so, consider how
the community characteristics might relate to the TRM&G’s main concerns or any of
the questions on the Critical Issues Checklist.
Geographic Census
C-75Demographics
Click NEXT to Continue
Visit the Watsonville Chamber of Commerce
Try searching using a web search engine on
the City of Watsonville and/or Santa Cruz
County, California: Google; Yahoo: or
Vivismo
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Resources for Community Research
For the Tradescant Rose Museum and Gardens, the potential resources for audience
characteristics/demographics fell into two categories. Click on either of the main
categories to view the names of government agencies and search engines that will
assist you in this area of community research. Take a few minutes to view the
websites and conduct the sample searches suggested, when doing so, consider how
the community characteristics might relate to the TRM&G’s main concerns or any of
the questions on the Critical Issues Checklist.
Geographic Census
C-75Demographics
Click NEXT to Continue
Visit the Census website and conduct a
search on the City of Watsonville and Santa
Cruz County, California to learn more about
the TRM&G community characteristics.
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TRM&G Objectives
The main objectives of the Tradescant Rose Museum & Gardens in undertaking this
MAP Assessment are:
Identify ways for the museum to raise money
Learn about ways to improve the exhibits
Identify the steps they should take now that the museum is open
C-81TRM&G Objectives
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Community Research and the AssessmentCritical Issue questions are divided into five Main Areas. Click on the Main Area
below to view its description on the right hand side of the screen.
Mission and Planning
Interpretation
Collections Stewardship
Administration and Finance
Governance
C-86
Click NEXT to ContinueNextBac
k
Mission and Planning
A strong mission and effective planning to
fulfill that mission can provide the
foundation for sustainability of the
institution and the growth and development
of its operations. As such a review of the
mission and planning should be the
keystone of any assessment report.
Home
Exit
CR Menu
Community Research & the Assessment
Critical Issues questions are divided into five (5) Main Areas. Click on the Main Area
below to view its description.
Mission and Planning
Interpretation
Collections Stewardship
Administration and Finance
Governance
C-86Interpretation
Click NEXT to Continue
Interpretation is the media and activities
through which a museum carries out its mission
and educational role. Interpretation is a
dynamic process of communication between the
museum and the community. It’s the means by
which the museum delivers its content.
Interpretation includes but is not limited to
exhibits, tours, classes, school programs,
publications, and websites.
NextBack
Home
Exit
CR Menu
Community Research & the Assessment
Critical Issues questions are divided into five (5) Main Areas. Click on the Main Area
below to view its description.
Mission and Planning
Interpretation
Collections Stewardship
Administration and Finance
Governance
NextBack
C-86Collections Stewardship
Click NEXT to Continue
Possession of collections incurs legal, social,
and ethical obligations to provide proper
physical care for the collections and
associated documentation, as well as
proper intellectual control. Effective
collections stewardship ensures that the
objects the museum owns, borrows, holds
in its custody, and/or uses are available and
accessible to the present and future
generations.
Home
Exit
CR Menu
Community Research & the Assessment
Critical Issues questions are divided into five (5) Main Areas. Click on the Main Area
below to view its description.
Mission and Planning
Interpretation
Collections Stewardship
Administration and Finance
Governance
C-86Administration and Finance
Click NEXT to Continue
The public stewardship responsibilities of the
museum include an expectation of existence
in perpetuity. Effective leadership and sound
financial practices ensure the long-term
sustainability of a museum. This includes
allocating resources to meet the needs of the
collection, audience, and staff in fulfilling its
mission.
NextBack
Home
Exit
CR Menu
Community Research & the Assessment
Critical Issues questions are divided into five (5) Main Areas. Click on the Main Area
below to view its description.
Mission and Planning
Interpretation
Collections Stewardship
Administration and Finance
Governance
C-86Governance
Click NEXT to Continue
It is the role of the governing authority to
make broad strategic decisions concerning
the creating and support of program areas.
In that effort, it works with the director to
establish measures for success, raise funds,
and cultivate public support accountability
of the museum’s efforts.
NextBack
Home
Exit
CR Menu
Resources for Community Research
Click on any of the main categories below to view the names of community planning
resources for the TRM&G. Take a few minutes to view their websites and conduct
the sample searches on the search engines listed, when doing so, consider how
each might address the TRM&G’s main concerns or any of the questions on the
Critical Issues Checklist.
Sample Searches
Places conducting community planning
Click NEXT to ContinueNextBac
k
Sample Searches C-95
Try searching using a web search engine on
Community Planning and City of Watsonville
and/or Santa Cruz County, California:
Google; Yahoo: or Vivismo
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Resources for Community Research
Click on any of the main categories below to view the names of community planning
resources for the TRM&G. Take a few minutes to view their websites and conduct
the sample searches on the search engines listed, when doing so, consider how
each might address the TRM&G’s main concerns or any of the questions on the
Critical Issues Checklist.
Sample Searches
Places conducting community planning
Click NEXT to ContinueNextBac
k
Places conducting Community Planning C-95
Places conducting community planning:
http://www.putnamcounty
.org/museum/
http://www.dca.state.fl.us/ffcm
/FCMP/waterfronts/community/mayport.
htm
http://www.ocpcrpa.org
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Community Research & the Assessment
Critical Issues questions are divided into five (5) Main Areas. Click on the Main Area
below to view its description.
Mission and Planning
Interpretation
Collections Stewardship
Administration and Finance
Governance
NextBack
C-106
Mission and Planning
Click NEXT to Continue
A strong mission and effective planning to
fulfill that mission can provide the
foundation for sustainability of the
institution and the growth and development
of its operations. As such a review of the
mission and planning should be the
keystone of any assessment report.
Home
Exit
CR Menu
Community Research & the Assessment
Critical Issues questions are divided into five (5) Main Areas. Click on the Main Area
below to view its description.
Mission and Planning
Interpretation
Collections Stewardship
Administration and Finance
Governance
C-106
Interpretation
Click NEXT to Continue
Interpretation is the media and activities
through which a museum carries out its mission
and educational role. Interpretation is a
dynamic process of communication between the
museum and the community. It’s the means by
which the museum delivers its content.
Interpretation includes but is not limited to
exhibits, tours, classes, school programs,
publications, and websites.
NextBack
Home
Exit
CR Menu
Community Research & the Assessment
Critical Issues questions are divided into five (5) Main Areas. Click on the Main Area
below to view its description.
Mission and Planning
Interpretation
Collections Stewardship
Administration and Finance
Governance
C-106
Collections Stewardship
Click NEXT to Continue
Possession of collections incurs legal, social,
and ethical obligations to provide proper
physical care for the collections and
associated documentation, as well as
proper intellectual control. Effective
collections stewardship ensures that the
objects the museum owns, borrows, holds
in its custody, and/or uses are available and
accessible to the present and future
generations.
NextBack
Home
Exit
CR Menu
Community Research & the Assessment
Critical Issues questions are divided into five (5) Main Areas. Click on the Main Area
below to view its description.
Mission and Planning
Interpretation
Collections Stewardship
Administration and Finance
Governance
C-106
Administration and Finance
Click NEXT to Continue
The public stewardship responsibilities of the
museum include an expectation of existence
in perpetuity. Effective leadership and sound
financial practices ensure the long-term
sustainability of a museum. This includes
allocating resources to meet the needs of the
collection, audience, and staff in fulfilling its
mission.
NextBack
Home
Exit
CR Menu
Community Research & the Assessment
Critical Issues questions are divided into five (5) Main Areas. Click on the Main Area
below to view its description.
Mission and Planning
Interpretation
Collections Stewardship
Administration and Finance
Governance
C-106
Governance
Click NEXT to Continue
It is the role of the governing authority to
make broad strategic decisions concerning
the creating and support of program areas.
In that effort, it works with the director to
establish measures for success, raise funds,
and cultivate public support accountability
of the museum’s efforts.
NextBack
Home
Exit
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TRM&G Objectives
The main objectives of the Tradescant Rose Museum & Gardens in undertaking this
MAP Assessment are:
Identify ways for the museum to raise money
Learn about ways to improve the exhibits
Identify the steps they should take now that the museum is open
C-120
TRM&G Objectives
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Mission and Planning
Interpretation
Collections Stewardship
Administration and Finance
Governance
Click NEXT to ContinueNextBac
k
Mission and Planning C-125
A strong mission and effective planning to
fulfill that mission can provide the
foundation for sustainability of the
institution and the growth and development
of its operations. As such a review of the
mission and planning should be the
keystone of any assessment report.
Home
Exit
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Community Research and the AssessmentCritical Issue questions are divided into five Main Areas. Click on the Main Area
below to view its description on the right hand side of the screen.
Mission and Planning
Interpretation
Collections Stewardship
Administration and Finance
Governance
Click NEXT to ContinueNextBac
k
Interpretation C-125
Interpretation is the media and activities
through which a museum carries out its mission
and educational role. Interpretation is a
dynamic process of communication between the
museum and the community. It’s the means by
which the museum delivers its content.
Interpretation includes but is not limited to
exhibits, tours, classes, school programs,
publications, and websites.
Home
Exit
CR Menu
Community Research and the AssessmentCritical Issue questions are divided into five Main Areas. Click on the Main Area
below to view its description on the right hand side of the screen.
Mission and Planning
Interpretation
Collections Stewardship
Administration and Finance
Governance
Click NEXT to ContinueNextBac
k
Collections Stewardship C-125
Possession of collections incurs legal, social,
and ethical obligations to provide proper
physical care for the collections and
associated documentation, as well as
proper intellectual control. Effective
collections stewardship ensures that the
objects the museum owns, borrows, holds
in its custody, and/or uses are available and
accessible to the present and future
generations.
Home
Exit
CR Menu
Community Research and the AssessmentCritical Issue questions are divided into five Main Areas. Click on the Main Area
below to view its description on the right hand side of the screen.
Mission and Planning
Interpretation
Collections Stewardship
Administration and Finance
Governance
Click NEXT to ContinueNextBac
k
Administration and Finance C-125
The public stewardship responsibilities of the
museum include an expectation of existence
in perpetuity. Effective leadership and sound
financial practices ensure the long-term
sustainability of a museum. This includes
allocating resources to meet the needs of the
collection, audience, and staff in fulfilling its
mission.
Home
Exit
CR Menu
Community Research and the AssessmentCritical Issue questions are divided into five Main Areas. Click on the Main Area
below to view its description on the right hand side of the screen.
Mission and Planning
Interpretation
Collections Stewardship
Administration and Finance
Governance
Click NEXT to ContinueNextBac
k
Governance C-125
It is the role of the governing authority to
make broad strategic decisions concerning
the creating and support of program areas.
In that effort, it works with the director to
establish measures for success, raise funds,
and cultivate public support accountability
of the museum’s efforts.
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Exit
Exit Simulation 300
Joyce Bond - Project Manager Nadia Marconi - Instructional Designer
Karen Topping - Content Manager Veronica Delaney - Technical Lead
Congratulations on completing the Peer Review Simulation.
Providing helpful, accurate, and effective learning for peer reviewers with AAM is
very important. Please spend 5-10 minutes taking this survey to provide
feedback on your experience. SURVEY
If you have any further comments or questions, contact the Peer Reviewer
Manager at 202-218-7688 or mailto:[email protected]
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Disclaimer
This simulation is based on the research and development of the Tradescant
Rose & Museum and Garden (TRM&G) Narrative Report. The TRM&G, associated
facilities, and staff are fictitious, but the issues faced are real and representative
of many museums participating in the Museum Assessment Program. As much
as possible, the TRM&G is represented realistically.
Disclaimer 600
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TRM&G Objectives
The main objectives of the Tradescant Rose Museum & Gardens in undertaking this
MAP Assessment are:
Identify ways for the museum to raise money
Learn about ways to improve the exhibits
Identify the steps they should take now that the museum is open
C-41TRM&G Objectives
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TRM&G Objectives
The main objectives of the Tradescant Rose Museum & Gardens in undertaking this
MAP Assessment are:
Identify ways for the museum to raise money
Learn about ways to improve the exhibits
Identify the steps they should take now that the museum is open
C-61TRM&G Objectives
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TRM&G Objectives
The main objectives of the Tradescant Rose Museum & Gardens in undertaking this
MAP Assessment are:
Identify ways for the museum to raise money
Learn about ways to improve the exhibits
Identify the steps they should take now that the museum is open
C-81TRM&G Objectives
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TRM&G Objectives
The main objectives of the Tradescant Rose Museum & Gardens in undertaking this
MAP Assessment are:
Identify ways for the museum to raise money
Learn about ways to improve the exhibits
Identify the steps they should take now that the museum is open
C-101
TRM&G Objectives
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TRM&G Objectives
The main objectives of the Tradescant Rose Museum & Gardens in undertaking this
MAP Assessment are:
Identify ways for the museum to raise money
Learn about ways to improve the exhibits
Identify the steps they should take now that the museum is open
C-120
TRM&G Objectives
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Home - this button will take you to the TRM&G Homepage
Toolshed - this button will take you to additional resources for the simulation
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Home - this button will take you to the TRM&G Homepage
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Section Title:
Section Icon: Identifies all of the screens in a given section
Directional Text: describes the next step in the program
Next - this button will take you forward to the next screen in the sequence
Back - this button will take you backward to the previous screen in the sequence
Home - this button will take you to the TRM&G Homepage
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