Download - Rotary - Creating a public relations plan
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CREATING A PUBLIC RELATIONS PLAN
Subject GETS – RPIC session
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CREATING A PUBLIC RELATIONS PLAN
When is the appropriate time to create a PR Plan for your club or district?
Who should be included in the planning for your PR Plan?
Can we have an effective plan without a budget?
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What to Consider When Promoting Events
Goal of Project
Target Audience
Key Messages for Target Audience
Role of Rotarians and Community in Project
Type of Outreach
Used
Marketing Approach
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Key Rotary Messages
• Rotary is an International humanitarian organization
• Rotary’s top goal is to eradicate polio worldwide
• Rotary is on the forefront of tackling major humanitarian issues facing the world
• Rotary invests in people to generate sustainable economic growth
• Rotary builds peace and international understanding through education
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WHAT TYPES OF MEDIA MIGHT YOU CONSIDER?
WHAT TYPES OF MEDIA MIGHT YOU CONSIDER FOR YOUR PLAN???
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Television, radio, and print ads
Billboards
Newspaper articles
Radio announcements
Traditional Media
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Social Media Plans
Target the appropriate audience
Follow and share stories
Foster online relationships
Appeal to non-Rotarians
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Discussion Points
What club or district activities might be newsworthy
What public relations activities do you budget for in your club or district?
How do you plan for the promotion of events in your district?
Which activities work well? What will you do differently?
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SOCIAL MEDIA PLANNING
• How have you used social media to promote your club or district activities?
• How often are your social media pages and district website updated?
• How do you communicate online with your target groups?
• How can Rotaractors and New Generations program alumni assist with your social media campaign?
• What messages are you trying to convey through social media?
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Evaluate
• What kind of impact has your campaign had on prospective members, donations, and friends or family of Rotary in the past year?
• How will you evaluate the success of your public relations efforts?
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Key PR Resources
Rotary Media Center: www.rotary.org/mediacenter
Effective Public Relations: A Guide for Rotary Clubs
Rotary public image coordinators (RPICs)
PR writingwww.rotary.org: Working with media
Public Image grants
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REMEMBER: PICTURE IS WORTH A THOUSAND WORDS!! Our very own Dr. Bob Scott on an NID.
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THE WORLD IS CHANGING!!!
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Thank you!