Download - R&T Company Profile
- 1. R&T Advertising
Company Profile
Custom Presentation for Central Election Commision, Albania
June 2011
2. R&T Advertising Group
Who We Are
The R&T Advertising Group is a Tirana-based marketing &
communication company that provides fully-fledged solutions to
advertisers. We believe, that the new agency model that we have
created provides for multi-dimensional solutions through its
creative ideas that enable our clients discernible differentiation
on the market and yield tangible results.
Our Mission
We develop creative communication solutions aiming at achieving
maximal impact for our clients marketing budgets.
Our Services
Starting as a visionary agency with a creative strategy on October
1996, R&T Advertising group has grown ever since to a
well-established enterprise offering all-embracing advertising
services loyal to ethical rules and values.
With its unique creative work, the agency has today expanded its
services from Media Planning & Buying to taking up the
management of entire advertising campaigns and other specialized
services such as Direct Marketing, Public Relations, and Market
Research, with a 24 dedicated & professional personnelworking
full-time to meet the needs of our clients. R&T Advertising has
recently merged with the BMB Communications, an international
experienced Italy-based graphic design studio doing business in
Italy and Albania.
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Company Services
Our Services
Building upon more than ten years of experience in the advertising
market & communication services in Albania, R&T Advertising
provides now thorough consultancy services at all levels of
expertise in todays ad industry, marketing, & market
research.
Brand Advertising & Brand Management
Strategic Planning & Consumer Understanding Research,
Development and Implementation
Brand Design & Development
Strategic CommunicationPlanning & Media Services
Integrated Marketing Communications
Business-to-Business Communication Development
Promotion Planning and Execution
4. A Partner to its Clients
Creative Solutions
Tangible Results
Client Needs-Focused
Company Philosophy
Our Focus
For R&T Advertising, the main objective has always been &
will certainly remain:
To give each client the best & most effective communication
solution available in the specific situation!
For us it is not enough just to make a beautiful campaign with
eye-catching graphics & enticing copy because, what does that
matter if the campaign doesnt sell?
An effective campaign is for us not just a campaign that the client
likes it is a campaign that reaches the objectives, whereas it is
to gain awareness or interest, or it is to generate desire &
action!
And bottom line is always if the campaigncreates a turnover for the
client because no matter what the communication objectives are in
the specific campaign, market communication should always generate
an increase in sales either on a short or a long term basis.
R&T Advertising will always strive to being an asset to its
client-partners, and never an expense!
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Core Values
R&T Advertising takes pride in doing the best job possible for
any client!
We always put the client at the center & every suggestion we
make and action we take always have the clients needs in
focus.
That doesnt mean that the client is always right if the client was
always right, there would be no need for our services! But every
effective campaign begins with listening to the clients wishes, and
every effective campaign development derives from understanding the
clients needs.
R&T Advertising doesntjust give the clients what they
want,
We give the them what they need!
CREATIVE BRAND PROMISE
STATE-OF-THE-ART PLANNING & EXECUTION
PARTNERSHIP & UNDERSTANDING
TIMELY & ECONOMY SERVICES
SOLUTION IDEAS THAT SELL
6. The R&T Advertising Vision
To understand consumer values, lifestyles & decision processes
better than any other organization in the advertising &
marketing communications business and to create the most effective
communications which inform and motivate consumers based on this
understanding.
7. R&T Advertisings competitive advantage is built around our
five core areas of skills and expertise
Integrated and specialised services
Albanias first domestic Ad Agency
Individual client task forces
Operating in the market since 1996
18-men-strong workforce
Extensive experience with international & domestic
clients
The only ad agency with in-house audio-video-print production
studios
Local
Full Service
1st ever to launch a teaser campaign in Albania
Core Skills
12 years of brand experience
BrandKnowledge
Our top ten client relation-ships average 3 years
Creativity
1st ever mascot campaign featuring a real muppet
Continuous market monitoring
Biggest Ad Creative Work in Albania
Consulting
Knowledge Management and Transfer to our partners
The only Agency offering Brand & Research Consultancy
Services
Top resources in Media and Brand Management
Proprietary strategic tools and creative planning
8. R&T Advertisings Brand Audit System
BrandPulse
Survey
TGI
Survey
SegmentationDevelopment
Media Audience
Research
Brand Equity
Tracking
Customer
Insight
Study
Awareness | Loyalty
Sales Reports
Brand
Equity
Study
Post-Campaign Evaluation Reports
Key DriversEnhancement
Plan
ActionableInsights
Mapping
CommunicationsDevelopment
Research
9. Market Research
Event & Promotion Mgmt
Advertising
Public Relations
Audio & Video Production
Company Structure
The single core activity of R&T Advertising group focuses on
creatively designing, developing & managing the brands by
meticulously analyzing information about needs & wants of its
clients, and thoroughly understanding their attitude and
behavior.
Currently, the company employs 24 people and freelancers, and in
order to meet best its partners expectations, R&T Advertising
has structured its research service business into seven main
specialized areas of advertising services:
Strategic Planning, Creative Production & Development, Media
Planning & Buying Services
Corporate Image, Special Events, Sponsorships, Publicity, Public
Issues.
Full package Corporate Identity Design, Brochures & Catalogues,
Labeling, Packaging, POS & Point-of-Purchase, Slide Show
Presentations, Web Design & Web Master.
TV & Radio spot productions, post-production.
Mail, Sampling, Telephone, Call Center.
HoReCa, Top Markets, POS.
Media Research, Advertising & Market Research, both qualitative
& quantitative methodology.
10. Our Portfolio
Business Accounts (1)
11. Our Portfolio
Business Accounts (2)
12. Our Portfolio
Institutions & Organizations Accounts
13. THANK YOU FOR YOUR ATTENTION!
For further information & inquiries, please do not hesitate to
contact us at:
R&T AdvertisingBudi Street, Pall. Rogerd, Kati I, Tirana,
Albania
Tel. & Fax: +355-4-343 554 E-mail:
[email protected]