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Definition Creativity is the ability to think up and
design new inventions, produce works of
art, solve problems in new ways, or
develop an idea based on an original,
novel, or unconventional approach.
Four Tools of Creativity• Faith in your own creativity
• Absence of judgment
• Precise observation
• Penetrating questions
APPEAL TO AUTHORITY
Creativity Needs:
! Skill
! Talent
! Personality
Creativity means The capability of producing
new solutions in the intellectual way to solve problems
creativity as the act of turning new and imaginative ideas into reality
“Creativity is thinking up new things. Innovation is doing new things.” — Theodore Levitt
Aesthetics:
KNOW YOUR VOICETHIRD PRINCIPLE
CLASSICAL
KNOW YOUR VOICETHIRD PRINCIPLE
CONTEMPORARY
KNOW YOUR VOICETHIRD PRINCIPLE
GRUNGE
“...it doesn't matter how pretty your site is or how many "bells and whistles" you have. While a high-quality site is important, the majority of people today value usability more than good looks or fanciness.”
“...it doesn't matter how pretty your site is or how many "bells and whistles" you have. While a high-quality site is important, the majority of people today value usability more than good looks or fanciness.”XYou can’t
Separate
Usability from
Visual Design.
Perception.
Aesthetics and...
Cognition“the process of knowing”
Affordance says an ‘objects sensory characteristics intuitively imply its functionality and use’
“Look & Feel”
function
“Look & Feel”
functionXPretty is Not
decoration!
Pretty is Function.
If you care about function, then you care about cognition and affect.
And consequently, you care about aesthetics.
UnderstandingControl Outcome
FOURTH PRINCIPLE RESPECT CONTEXT
CONTEXT PREVENTS
CONFUSION
DATA
?
PROFITMEANING!
Affect
Cognition
Myth reality
How I ‘think’
cannot be
separated from
how I ‘feel’
Limitations of Creativity
! Individual & social influences factors ! Aging changes! Economic status ! Geographic distance ! Cultured difference
“Dismissing visual design as just a matter of making things pretty or ugly cuts off your ability to communicate with your customers...
Design is a means to communicate, not mere styling.”
-Luke Wroblewski
KNOW YOUR VOICETHIRD PRINCIPLE
A CLEAR VOICE CAN ACCOMPLISH ANYTHING
IT TAKES MOST PEOPLE .1 SECOND TO INITIALLY DETERMINE WHETHER
THEY TRUST WHAT THEY ARE SEEING
http://www.psychologicalscience.org/onlyhuman/2006/07/velocity-of-trust.cfm
SINCERITY
© copyright United Feature Syndicate
“To be persuasive we must be believable; to be believable we must be credible; to be credible we must be truthful.
It is as simple as that.
—Edward R. Murrow
9 PRINCIPLES…1. Keep Promises
2. Show Results
3. Know Your Voice
4. Respect Context
5. Transition Changes
6. Guide, Don’t Dictate
7. Show Then Tell
8. Make it Simple, Not Simplistic
9. Always Leave Them Wanting More
Thanks!
Thank you….
Th!N" y#$!@idangazit & ht!p://gazit.me
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