![Page 1: Saddlepod concept - Notebook bag with bicycle frame attachments](https://reader036.vdocument.in/reader036/viewer/2022081518/54921ba1ac795959288b46e6/html5/thumbnails/1.jpg)
1
Volkside Interaction and information design, User experience and usability
Interaction & information designUser experience and usability
Saddlepod™ concept May 2011
![Page 2: Saddlepod concept - Notebook bag with bicycle frame attachments](https://reader036.vdocument.in/reader036/viewer/2022081518/54921ba1ac795959288b46e6/html5/thumbnails/2.jpg)
Saddlepod?
Do you commute by bicycle?
Have a thing or two to carry?
Hate the weight of a backpack?
You need a Saddlepod!
2
![Page 3: Saddlepod concept - Notebook bag with bicycle frame attachments](https://reader036.vdocument.in/reader036/viewer/2022081518/54921ba1ac795959288b46e6/html5/thumbnails/3.jpg)
3
Saddlepod™
First sketch
![Page 4: Saddlepod concept - Notebook bag with bicycle frame attachments](https://reader036.vdocument.in/reader036/viewer/2022081518/54921ba1ac795959288b46e6/html5/thumbnails/4.jpg)
Deceivingly simple
Messenger bag, folio or sleeve with bicycle frame attachments
4
![Page 5: Saddlepod concept - Notebook bag with bicycle frame attachments](https://reader036.vdocument.in/reader036/viewer/2022081518/54921ba1ac795959288b46e6/html5/thumbnails/5.jpg)
Features
Available in different sizes In-frame and side-frame versions Secure quick-release mounts Well thought out for daily use Cool enough to take to meetings Drizzle-proof
5
![Page 6: Saddlepod concept - Notebook bag with bicycle frame attachments](https://reader036.vdocument.in/reader036/viewer/2022081518/54921ba1ac795959288b46e6/html5/thumbnails/6.jpg)
6 Sizes for different needs
![Page 7: Saddlepod concept - Notebook bag with bicycle frame attachments](https://reader036.vdocument.in/reader036/viewer/2022081518/54921ba1ac795959288b46e6/html5/thumbnails/7.jpg)
Qualities
Clever Tactile Handy Usable Refined Desirable
7
![Page 8: Saddlepod concept - Notebook bag with bicycle frame attachments](https://reader036.vdocument.in/reader036/viewer/2022081518/54921ba1ac795959288b46e6/html5/thumbnails/8.jpg)
Inspiration
8
![Page 9: Saddlepod concept - Notebook bag with bicycle frame attachments](https://reader036.vdocument.in/reader036/viewer/2022081518/54921ba1ac795959288b46e6/html5/thumbnails/9.jpg)
9 Frame Bag by Retrovelo
![Page 10: Saddlepod concept - Notebook bag with bicycle frame attachments](https://reader036.vdocument.in/reader036/viewer/2022081518/54921ba1ac795959288b46e6/html5/thumbnails/10.jpg)
10 Billykirk Bike Frame Bag
![Page 11: Saddlepod concept - Notebook bag with bicycle frame attachments](https://reader036.vdocument.in/reader036/viewer/2022081518/54921ba1ac795959288b46e6/html5/thumbnails/11.jpg)
11 Hambone Designs Velopocket
![Page 12: Saddlepod concept - Notebook bag with bicycle frame attachments](https://reader036.vdocument.in/reader036/viewer/2022081518/54921ba1ac795959288b46e6/html5/thumbnails/12.jpg)
12 How to Build a Bicycle Frame Bag
![Page 13: Saddlepod concept - Notebook bag with bicycle frame attachments](https://reader036.vdocument.in/reader036/viewer/2022081518/54921ba1ac795959288b46e6/html5/thumbnails/13.jpg)
Novel? Hardly.
13
![Page 14: Saddlepod concept - Notebook bag with bicycle frame attachments](https://reader036.vdocument.in/reader036/viewer/2022081518/54921ba1ac795959288b46e6/html5/thumbnails/14.jpg)
14
US Patent 1,362,162 for “Bicycle Book-Carrier” by Isaac C. Bradley – granted in 1920!
![Page 15: Saddlepod concept - Notebook bag with bicycle frame attachments](https://reader036.vdocument.in/reader036/viewer/2022081518/54921ba1ac795959288b46e6/html5/thumbnails/15.jpg)
Next steps
Market research Name and pricing Design and materials Manufacturing Attachment type (velcro, latch, buckle, hook…) Prototype testing in real-world conditions
15
![Page 16: Saddlepod concept - Notebook bag with bicycle frame attachments](https://reader036.vdocument.in/reader036/viewer/2022081518/54921ba1ac795959288b46e6/html5/thumbnails/16.jpg)
Success is when it’s…
Profitable
Featured in Fast Company’s Co.Design
The must-have hipster fashion accessory :)
16
![Page 17: Saddlepod concept - Notebook bag with bicycle frame attachments](https://reader036.vdocument.in/reader036/viewer/2022081518/54921ba1ac795959288b46e6/html5/thumbnails/17.jpg)
Do you reckon it would fly?
17
![Page 19: Saddlepod concept - Notebook bag with bicycle frame attachments](https://reader036.vdocument.in/reader036/viewer/2022081518/54921ba1ac795959288b46e6/html5/thumbnails/19.jpg)
Image credits 3. Single Speed project by Nomad Tales http://www.flickr.com/photos/pnglife/3961128877/
4. Moleskine: Ruled Notebook - Pocket http://www.moleskine.com/catalogue/classic/notebooks/ruled__notebook__pocket.php
Officeworks: Windsor & Newton 11 x 14 Visual Diary Black Paper JA0263930 http://www.officeworks.com.au/retail/products/Office-Supplies/General-Stationery/Notebooks-and-Pads-and-Student-Organisers/Visual-Diaries-and-Sketch-Books/JA0263930
WallPaper Stock: iPad http://wallpaperstock.net/ipad-front,-back-and-side-wallpapers_w17003.html
Tech2: Apple Macbook Air review http://tech2.in.com/reviews/laptops/apple-macbook-air/31741/0
9. Collecticle: Frame Bag by Retrovelo http://weblog.collecticle.com/page/3 See also http://www.retrovelo.de/framebag.html
10. Dwell: Billykirk Bike Frame Bag http://www.dwell.com/articles/billykirk-bike-frame-bag.html
11. Hambone Designs Top Tube VeloPocket on Etsy http://www.etsy.com/shop/hambonedesigns
12. Bike Path Warrior: How to Build a Bicycle Frame Bag http://bikepathwarrior.blogspot.com/2010/02/how-to-build-bicycle-frame-bag.html
14. Free Patents Online: Bicycle book-carrier, United States Patent 1362162 http://www.freepatentsonline.com/1362162.html
All product names, trademarks, logos and icons are the property of their respective owners
19
![Page 20: Saddlepod concept - Notebook bag with bicycle frame attachments](https://reader036.vdocument.in/reader036/viewer/2022081518/54921ba1ac795959288b46e6/html5/thumbnails/20.jpg)
20
© 2011 Volkside. All rights reserved.