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Don’t think products. Don’t think services. Think human.@SakyKourtidis
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Imagine that this dot is your product
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650 is the number of products that are launched every day
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75
65
55
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35
25
15
5
1928 1938 1948 1958 1968 1978 1988 1998 2008 2018
YEAR
AV
ER
AG
E L
IFETIM
E O
F S&
P 5
00
CO
MPA
NIE
S
Average lifetime of S&P 500 companies
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Samsung VS iPhone
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Is product or service innovation enough to
differentiate?
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Experience Innovation
From Product InnovationTo
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ExperienceInnovation
Make it difficult to
copy
Create new opportunities for growth
Make it delighting / surprising
Why Experience Innovation?
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3 principles for success…
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#1 Think beyond products.
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Uber Car Service
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Ralph Lauren – Polo Tech
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#2 Engage all senses.
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Orangina
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Nespresso Coffee Sommelier Program
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KBC Smart Branch Concept
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# 3 Embed experience innovation in your culture
and organization.
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Telenet - Idealabs
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LISTEN SHAPE DESIGN BUILD
Deloitte Digital Experience Framework
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It should be a belief.
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Virgin’s airport club
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Starbucks restaurants
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M&Ms Stores
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Tomorrow’s land festival
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People will forget what you said, people will forget what you did, but they will never forget how you made them feel. ”“
STEVE JOBS
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Thank you
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@SakyKourtidisMy expertise? Just passionate about innovation and human being…
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