Download - Sales Department Relations
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SALES DEPARTMENT RELATIONS Presented By:
SATISH VERMA
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CONTENTS Interdepartmental relations and coordination
Coordination of personal selling with other marketing activities
Coordination of personal selling with other departments
Sales department’s external relations
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INTERDEPARTMENTAL RELATIONS AND COORDINATION
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INTRODUCTION
Coordinating is the activities of all departments so that maximum progress is made towards overall company objectives.
This is the dynamic relationship , so a change in one department often has repercussions in others.
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COORDINATION METHODSFormal Coordination
To build coordination in to the organization through grouping allied activities under a high ranking executives.
To achieve coordination through the general administrative officer- president ,vice president or general manager.
To use policy , planning and coordinating committees made up of representative of concerned departments.
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continueInformal Coordination
Informal coordination is generally more important than formal coordination.
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COORDINATION OF PERSONAL SELLING WITH OTHER MARKETING ACTIVITES
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SALES AND ADVERTISINGSame objective – Different Approaches
Need skill-full blending
Assists each other
Good coordination & frequent communication
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SALES & MARKETING INFORMATIONWHY ???
ASSISTS EACH OTHER
MAINTAIN RELATIONSHIPS AMONG PERSONNEL AT ALL LEVELS
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SALES & SERVICEService is a powerful selling argument
Locating personnel in the same field office
Coordinating is informal & at lower organizational levels
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SALES & PHYSICAL DISTRIBUTION
IMPORTANT IN SECURING SALES VOLUME
FORMAL & INFORMAL RELATIONS AT ALL LEVELS ARE NEEDED
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COORDINATION OF PERSONAL SELLING WITH OTHER DEPARTMENTS
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SALES & PRODUCTION
Why is it essential?
Importance of Coordination
How they are mutually important to each other
How to achieve coordination
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SALES AND RESEARCH & DEVELOPMENT
Why is it required?
Achievements
When they are maintained:New Product DepartmentsNew Product ManagersNew Product Project Management teamProduct Development Committee
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SALES AND PERSONNEL
SALES AND FINANCEBudget control
Credit regulationsCredit policies
SALES AND ACCOUNTING
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SALES AND PURCHASING
Cooperation is in 3 main ways-sales department provides purchasing with sales
estimates.purchasing department informs the sales
department on stock availability.fulfills the sales department requirements.
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• SALES AND PUBLIC RELATIONS
• SALES AND LEGAL ASPECTS
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SALES DEPARTEMENT’S EXTERNAL RELATIONS
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FINAL BUYER RELATIONS
IMPORTANCE
RESEARCH
RESPONSIBILITY
BASIC PRODUCT SERVICE POLICIES
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INDUSTRY RELATIONS
TWO OBJECTIVES OF TRADE ASSOCIATION
CONTACTS WITH COMPETITORS
CONTROVERSIAL CONDUCT
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GOVERNMENT RELATIONS
IMPACT OF GOVT RULES ®ULATIONS
IMPACT ON MARKETS
IMPACT ON CREDIT
BUYING BY THE GOVT
IMPACT OF GOVT INCOME
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EDUCATIONAL RELATIONS
IMPACT OF SCHOOL
EDUCATION OF SALES EXECUTIVES
IMPACT OF SALES EXECUTIVES ON
EDUCATIONAL PROGRAMMES
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PRESS RELATIONS
IMPACT OF PUBLICITY
IMPACT OF GOOD PRESS RELATIONS
OPEN DOOR POLICY
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THANK YOU