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E-COMMERCE
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TABLE OF CONTENT
INTRODUCTION
FIVE ADVANTEGES OG HAVING BUSINESS TO BUSINESS (B2B)
ADVANTAGES OF MARKET RESEARCH
MARKET SIZE
E-COMMERCE MARKET
INTERNET POPULATION.
SALES STRATEGY
TECHNOLOGY DOMAIN REGISTRATION
DOMAIN REGISTRATION
HOSTING
HARDWARE & SOFTWARE
PAYMENT GATEWAY
SECURITY AND PRIVACY IMPROVEMENT
SUMMARY INVESTMENT
PROCESS FLOW CHART
PROCESS FLOW
CONCLUSION
REFERENCE
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,. INTRODUCTION
The dawn of the information and communication technology (ICT) in a business enterprise is
inevitable. Companies that follow with the traditional way of doing business and cannot
adapt with the times will be left behind, losing maret share, facing operational and financial
constrains and eventually fold up as a last resort. The company, !ne2!ne "edding #lanners
$dn. %hd. that we are to develop the %2%, is no e&ception. Therefore the whole wedding
planner concept needs to be revolutionali'ed through the business to promote the sale of
the company*s products and services, to react to the present fast and ever changing business
environment, and to capture a substantiate slice of the maret share.
#recisely, we are going to propose to the Company to mae use of the capabilities of the
computer and the Internet to sell its products and services to the general public. %y having a
web site in the internet, managers and staffs of the Company will be able to manage their
daily business activities in an open environment. This means that the internet allows
managers and staffs to interact with the company*s customers anytime and anywhere without
having to meet up personally.
2. FIVE ADVANTEGES OG HAVING BUSINESS TO BUSINESS (B2B)
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The internet reaches across the world and spans all time 'ones. That means that when businesses
tae their operations online, they have the same capabilities. "ith a physical store, customers are
limited by how close the store is and its hours of operation. businesses, on the other hand, are
accessible from any area with internet access and open 2+ hours a day. dditionally, with
mcommerceon the rise, ebusiness has yet another advantage- being accessible to anyone with a
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mobile device. Customers are only limited by their mobile networ coverage, which goes
practically everywhere.
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"ith bills for rent, electricity, telephones and general office upeep, e&penses for physical
locations can start to pile up. %y taing your business online, you reduce or eliminate a lot of
these overhead costs. #lus, things get a lot easier from a logistical standpoint, since one person
can do the wor of several people. Tae mass communicating with customers, for e&le.
$ending a bul email to a list of customers is easier than sending out 1// direct mailings (paper,
postage, staff, etc.). In addition to customerfacing processes, inside processes also become
friendlier on the pocetboo when going online. 0or e&le, transaction costs are lessened,
since there*s no need to hire a cashier when shopping cart software lets customers chec out
themselves. nd if that*s not enough, ebusiness mareting is often more affordable too, as online
advertising tends to cost less than traditional mareting channels.
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"hen customers contact you, they want answers fast. Thans to email and live chat software,
ebusinesses have no trouble fulfilling that need. #lus, these fle&ible forms of customer service
can e&tend past a physical store*s hours of operation. businesses also offer the convenience of
delivering products straight to a customer*s front door, no braving of traffic needed.
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"hen it comes to learning more about your customers, a physical store is no match for an
ebusiness. "ith tools lie oogle nalytics, it*s much easier to access information on your sales
and customers, at no e&tra cost. "ant to now how a product has fared over the past three
months "hat about how many returning customers you*ve had 3nless you*re doing some
e&treme recordeeping, you don*t have easy access to this ind of data with a bric and mortar
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store. This data gives insight into your customers* buying behaviors and interests, which is
invaluable to improving your business.
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The internet is a big part of our lives, and isn*t showing signs of leaving anytime soon. !pening
an ebusiness eeps you in touch with what*s current- it levels the playing field and gives you the
resources needed to compete in today*s increasingly digital maretplace. 0or e&le, having an
online presence on social media websites is a big part of getting your name out there. To stay
relevant, businesses need to consistently post content on these outlets that interest their
consumers. "hat*s more relevant than the latest online sale or contest
"hen it comes to ebusiness, both the consumer and the business reap the benefits. %eing online
maes a business convenient, accessible, affordable and better e4uipped to help its customers,
and when businesses are focused on benefiting their customers, everyone wins.
ADVANTAGES OF MARKET RESEARCH
5aret 6esearch was confined to information gathering or data collection that included
interviews, meetings and observations. %efore designing the "eb #age, we tried to
understand the traditional as well as the anticipated commerce ways of performing the
wedding planning 7obs.
Interview is a useful tool for gathering data on activities, attitudes and opinions. 3sing
structured and unstructured interview techni4ues, we taled to the clients, their management,
employees as well as their customers. 8ater, the data gathered will be analy'ed, categori'ed
and interpreted. In the photographic shop, the manager and a number of their staffs
(employees) were interviewed by us. "e discussed about their daily activities ranging from
the common ones to the adhoc re4uest by their customers. !ther than the usual operation
lie photographic session and the video session that tae up one and a half day of recording,
producing reports and invoicing were also discussed during the interview. $ome of the
interviewees were reluctant to provide us more details about their operations due to the
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sensitivities of the data. Thus we 7ust discussed on the problem areas that they encountered.
To dic deeper into the sensitive aspect of the business, we approached the client and the
management for solutions e&le lie pricing and sample pictures of products. 5ost of the
staff informed us that they will be very much happier if ecommerce is introduced, where
their 7obs will be performed in a much faster rate thereby increase productivity. "e also
interviewed some of their walin customers. The customers said that they were not happy
with the way the video editing done on their wedding C.:. Their re4uest for rewor on the
editing was being ignored. s such they need to come personally to attend to this problem.
5oreover, the details that they have in the invoice are not uptodate and can be tampered
easily as it was 7ust hand written by the staffs.
7. MARKET SIZE
ccording to the 5alaysian ;ational 6egistration :epartment, The total 5alaysian
population is 2+.< million. Those of marriageable age are between 1= to +9 years. This group
comprises about of the population that is about 19.? million. !f these 19.? million,
about half are not married and are spread across the whole of 5alaysia including both $abah
and $arawa. Imagine that if the Company is to capture about 1/> of the maret, it will be a
tremendous growth for the Company.
8. E-COMMERCE MARKET
wedding planner is still in infancy state in 5alaysia. "e proposed to the Company to offer
diversified choices of products, services and solutions, providing detailed guidelines on how
to organi'e a wedding, right down to choosing an auspicious wedding date online. This will
lighten burdens by reducing worries and hassles a couple may face during wedding
preparations, where there seem to be hundreds of tiny little things and details to attend to.
n wedding planner will help the marrying couple to-
i) $ave time. ;o more visit hassles from door to door hair dressing salons, bridal
studios and photographic and video shops,
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ii) bility to mae en4uiries and compare prices online. #rice 4uote comes at the clic
of a finger,
iii) $earch for all accessories. @undreds of small little things to buy. wedding planner
will come with an email for varieties of wedding items and accessories and
iv) $mooth wedding day. wedding planner will organi'e and plan, all to cater and suit
the wedding couple, from dinner ban4uet to entertainment favorites.
"ith the proposed "eb site on the 8ocal rea ;etwor (Aaring) and the Internet, the
Company can e&pect a healthy growth of 29> in the ne&t three years. !f course this will be
coupled with a strategic plan which we will be discussing in $ection +. This will include the
opening of several branches in several southern states* capital and the consolidation of
several business sections into one to optimi'e on use of resources.
%asically, the commerce aspect will assist in the informational and operational efficiency
for the Company. The management and staffs needs to follow up manually on the operation
of the business.
9. INTERNET POPULATION
0rom the forecast of the 5ultimedia 5inistry of 5alaysia, Internet population will continue
to climb and that itself would have created an immense amount of opportunities for a
tremendous growth in ebusiness in the near future.
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:. SALES STRATEGY
The Company*s sales strategy will be based on the following-
a) dvertising in the Bellow #ages to describe the services provided by the Company.
b) #lacing advertisements in the local press, including The $tar, ;ew $trait Times, 5alay
5ail, wang "ah Bit #oh, $in Chew :aily, China #ress and other weely maga'ines
c) :evelop affiliate relationship with other service providers (florist, hair stylist, caterers) by
apportioning a percentage of sales to the referred customers
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d) "ord of mouth referrals E generating sales leads in the local community through
customer referrals.
;. TECHNOLOG
DOMAIN REGISTRATION
:omain name is the Company*s address in the internet. $imple and easy to remember
domain name is 121weddingplanners.com.my which goes to reflect our client*s company
name as !ne2!ne "edding #lanners $dn. %hd.
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S$165 0inger print access to datacenter and 0irewall protected gateway.
B1>6" bacup data and contents on monthly basis. The last saved data is baced up at a
separate location (more secure) so that it can be retrieved in case clients lose their data.
Co$1o redundant lines directly coming from different providers to ensure optimum
uptime and ma&imum performance.
W$40$ !oo5+ The servers are checed every 1 minute via networ monitoring
software. [email protected] monitors uptime as well as individual features and services
running on each server. [email protected] staff is notified via alarms, email, screen popups,
and paging, if a problem occur.
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?. HARDWARE & SOFTWARE
"e proposed to use the 5icrosoft "indows $erver 2// "eb dition as client*s web server.
1 3 rac server with configuration-
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I!%! also had reviewed by T63$T on privacy statement.
#lease go to url https-FFwww.truste.orgFivalidate.phpurlKwww.iobo.comfor validation or
refer to screen capture.
,2. SUMMARY INVESTMENT
I!%! #ayment gateway K 6511.
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,7. PROCESS FLOW CHART
very "eb page has a homepage. ItLs the first page one sees when one type in
www.domainname.com and it is also called the MrootM of one*s site. 0rom this homepage it might
have several lins, Msub pagesM such as %!3T 3$, C!;TCT 3$, $6JIC$. flow chart
of this scenario would lie-
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,8. PROCESS FLOW
scenario of I!%!Ls $ingleItem #urchase $ervice
Customer , who is new to I!%!, is going to purchase an item from !ne2!ne "edding
#lannersL website (www.one2oneweddingplanners.com.my)
a) Customer goes to !ne2!ne "edding #lannersL website, choose the interested pacage
and clic the #ayment button.
b) Customer is taen to an I!%! purchase details page that shows the details of thepacage chosen.
c) To pay for the purchase, customer enters the name and credit card information.
d) $ince customer is not already an I!%! member, heFshe enters a username and
password, easily creating a new I!%! account.
e) Customer is taen to a purchase confirmation page where heFshe sees the details of his
transaction. @eFshe is also given !ne2!ne "edding #lannersL website customer service
contact information. @eFshe clics the Continue lin and is returned to a page on
!ne2!ne "edding #lannersL website, which heFshe specified when heFshe created in the
Item $etup.
f) Customer receives an email receipt for this transaction, confirming hisFher payment and
including a copy of hisFher purchase details.
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g) !ne2one "edding #lanners $dn. %hd. receives an email notification of customer *s
purchase.
h) !ne2one "edding #lanners $dn. %hd. logs in to hisFher I!%! account to chec the
purchase transaction customer has sent.
i) @eFshe enters the method and tracing code used to ship the product. @eFshe then ships
the boo to customer , hisFher satisfied customer. #ayment immediately appears in
customer Ls account.
7) Customer receives the pacage confirmation.
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,9. CONCLUSION
The "eb page has been successfully designed to enable our client to manage their business
more efficiently. They would be grateful when the whole web page is hoisted as this will
enhance their productivity and profitability of the Company. In addition to that, the web page
can generate reports easily with 7ust a few clics of the mouse, whether on a daily, weely or
monthly basis. The web page will complement the daily routine manual tracing of their
staff*s worload in the "edding planners shops.
s for the client*s customers, they can surf the Internet for their preference of products and
services without going physically to the wedding planners* shop. They can also eep trac on
the status of preparation of their wedding plans easily.
s conclusion, we envisage that this report is produced without pre7udice and malice on any
ideas, proposals or suggestions. Therefore, we could implement the nowledge that we have
learned so far into practical uses in this web page development. "e hope that we could gain
invaluable e&perience if we can put in more time to further improve on the design.
REFERENCE
1) lectronic Commerce E 5anagerial #erspective by fraim Turban,
:avid ing, Aae 8ee and :ennis Jiehland (#rentice @all)
2) Commerce G Internet 8aw by A. :ianne %rinson, %enay :arabrams,
:rew :arabrams, Aennifer 5ase, 6uth 5c:unn and %ebo "hite.
(#rentice @all)
) $5$ Teach Bourself to create "eb #ages, $econd dition by ;ed $nell
($5$ E division of 5acmillan Computer #ublishing)
+) "eb #age ssentials %oo 1 G 2 for 3niversal Internet Certification by
Curt 6obbins, $teve @ecler and llan 8isa (;CC ducation).
9) Creating Cool @T58 + "eb #ages, 2nddition by :ave Taylor
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Checpoint 0irewall !ptional !ptional !ptional
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$etup 0ee 3$: +?.// $: 1=.//
nnual 0ee ;F $: ?=.//
#ayment types
for customer
Jisa, 5asterCard,
:iscover, merican
&press, :inners, AC% anddebit cards with the Jisa
and 5asterCard logo.
Jisa, 5asterCard, $witch,
merican &press, AC%,:iners, 8aser, lectron,
and 8astschriften (8J)
$ervice charge
per transaction 9.9> 3$: /.+9 +.9> $: /.1 3$: /.2? 2.??> 3$: /./
#ayment receive
from gateway
Jisa debit card 3$:1.9/
per transaction $: 1.// per transaction
8ead time for
cash out
Immediate O @$%C,
5ayban, #%% and T5
with JI$ logo
Immediate (;eed
$ingapore ban account)
6emar 3$: 1?.?9 3$:?.?9
(shipping fees) for the
JI$ debit card (:elivery
5ay use 5ayban
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time- N9 bi' days)
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%uyer submits payment on confirmation of details. @e will then receive a confirmation pageas follows..
"hen the payment is made, I!%! will send all of the purchase information to the 368 you
specified. ll relevant buyer and purchase information will be sent in this encrypted message.
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Bour server will send a code bac to I!%!Ls server to validate your serverLs information is
correct.
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