Download - samsung apps for bada
Copyright © 2010 Samsung Electronics Co., Ltd. All rights reserved. 1Copyright© 2010 Samsung Electronics, Co., Ltd. All rights reserved
for
June 18th 2010
Wonjoon [email protected]
MSC / SEC
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ContentsSamsung Apps Service Overview
What is Seller Office?
Service Description
Service Expansion Plan
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Samsung Apps Service Overview
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History of Samsung AppsSamsung Apps opened Application Store on 14th of Sept. in 2009– Only available in “UK”, France and Italy, at first– Based on Windows Mobile and Symbian Platform– Mobile device not for the application service
BUT,
Experience of “9” Month. We learned a lot.
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Service OverviewProvide total ecosystem for distributing applications from sellers to end users– Ecosystem based on open market place model– Total system including development, contract, display and sales
* in case of Operator partnership business model
OTA
WiFi
Internet
R/S ($)*
Samsung Apps
Application
Samsung Apps Backend System
Seller Office
Website(Marketing,
CS)CS & Marketing
R/S ($)
AdminSite
Tech. support for developers (SDK, Q&A, etc)
bada DevelopersSamsung Mobile Innovator
Technical Support
ContentManagement
System
End User
On-Device Client
Storefront
Kies(PC Client)
On-Device Client
Payment(Credit Card)
Application
Internet
Samsung Kies
Payment(Credit Card, Phone Billing)
Seller
Samsung Mobile Innovator members
Individual Developers
Game Partners
Content Partners
Application Aggregators
Bada Developers members
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Category View Details ViewPurchase &Download
Update &Re-downloadMain View
Service Overview : On Device Client
Purchase/Download– Easy purchase with Credit Card / Non-member download(free apps)– Advanced sort and filter functions: By rating, best selling, price and alphabet– Personalized service and support : My Page (Downloads/Voucher/Change Card)
Advanced features in Wave– Widget to be added along with native applications– Background downloading (Continuous browsing) – Non-registered member purchase with Phone Billing– Application recommendation– Automatic notification to be displayed in main screen, if update is available
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Main page Category View Purchase &Download
Service Overview : Kies
Purchase/Download– Various browsing/search functions based on rich UI– High-capacity application downloading and seamless installing
Personalized service and support– Wish list and purchase history management– User guide, FAQ and online customer support
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Marketing place for each local application market– All applications to be displayed by country/device/category/best selling– Downloading Kies to be induced for purchasing apps
cf. Direct purchase is not available via web
Main page Promotion
Service Overview : Web
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I-2. Global Roll-Out Plan - Platform/Device Spread
Establishment of Samsung Apps eco-system with WM/S60 OS in 2009 Focusing on bada OS (including 2.5G bada phone) in 2010
2009 2010
3Q/4Q 1Q 2Q 3Q
Symbian
WindowsMobile
bada
I8910HD
Omnia Lite
Omnia Omnia II
Wave(3G) A
Open OS
Samsung OSC
B
Global Roll out Plan
S(2.5G)
P#1(2.5G)
P#2(3G)
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Seller Office- What is Seller Office
- Service Description
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Samsung Apps Web site
• URL: http://www.samsungapps.com
• Promotion/Marketing to end users
Seller Office
bada DevelopersSamsung Mobile Innovator
• URL: http://seller.samsungapps.com
• Can register and upload apps & monitor sales status
• http://innovator.samsungmobile.com • http://developer.bada.com
What is Seller Office?Seller Office is a service supporting Appl.-registration and sales activities to sell Appl. (Game) on Samsung Apps for developers.
On-Device Client Kies
•End user•End user
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Service Description : Site Structure
Providing service for our sellers from July 30, 2009 (http://seller.samsungapps.com)– Seller Office is a service supporting application registration and sales activities. – Seller Office consists of total 6 main categories according to their functionalities.
(My Profile, Buyer Support, Applications, Accounting, Statistics, Support)
Ask adminsInquire Sales,DownloadsSales Analysis
Submit apps, Testing
Communicate with buyers
Profile Mgt.
CommercialSeller Request
[My Profile] [Buyer Support] [Applications] [Accounting] [Statistics] [Support]
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Service Description : Sign up
Sign up process varies depending on types of seller (Partner/Corporate/Private).
Classification Partner Corporate Seller Private Seller
Process
- Offline process1. Partner Proposal
(Preparing a provideddocument)
2. Screening (Samsung)3. Register as a partner
- Online process1. Select a type of seller (Corporate or Private)2. Enter basic information3. E-Mail confirmation4. Membership registration complete
Necessary Documents
-Partner Request document - None - None
Request Commercial Seller Status N/A
1. Click ‘Request Commercial Seller Status’ button on the main screen and My Profile menu
2. Enter Account information3. Submit documents4. Check (Samsung)5. Membership is Changed into ‘Commercial Seller Status’
Necessary Documents N/A - Bank Account copy
- business license copy- Bank Account copy- ID Card copy
RemarksNo need to register by themselves on the web.(Samsung takes care of membership for partners)
- Essential Information on the bank account copy. Bank name. Account No.(Including IBAN Code in case of Europe sellers). Account Holder. Swift code (Exclusive of Korea)
※ Commercial Seller : Sellers who can sell paid applications and have financial information with a bank account to remit normally.
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Service Description : Demonstration
How can you register your application to Samsung Apps "Seller office"
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Service Description : Submission
Submission process consists of 6 steps and each steps are classified to the data properties about the application.
1. Overview 2. Sales Information 3. Select Device
6. Complete 5. Review 4. Upload
Upload images, descriptions andsupported languages of the application.
Enter price information and selectsales countries of the application.
Select compatible OS and Devices.
Upload Version, Application File and UID.Confirm the entered information.Application registration is completed.
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Service Description : MarketingBoost sellers’ profits effectively by providing a variety of promotional chances– Banner : Add banner registration function that sellers can make & upload to
request for posting their own application banners on the storefront(From Mar 19)
– Discount : Sellers can lower their price directly by using ‘Discount’ menu. (From Mar 19)
– Event : Plan to hold promotional events continuously cooperating with our branches.
DiscountBanner Event
[Samsung Apps Web, Kies, On Device Client][Provide a chance to offer special discounts][Organize promotional events for sellers]
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Service Expansion Plan
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Service Expansion Plan (1)Over 80 global countries’ stores will be available in 2010
Expand targeted service devices which are bada-oriented to build up our competitiveness - more than 10 millions sales forecast in 2010
Germany
EuropeCIS
MEAAmerica
Asia-Pacific
24 Countries +3 Countries +
4 Countries +
13 Countries +
6 Countries +
(*)
2010 2011
10 millions +
20 millions +
[‘bada’ Device Sales F`cst]80+
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Service Expansion Plan (2)Samsung Apps will be available globally from 2010
Our collaborative business model means we will have…
150+
Operators!
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Service Expansion Plan (3)Revenue share with developers in 2010
Localized applications : global applications
70 : 30
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Service Expansion Plan (4)
“Show Me the Money”
…with Samsung Apps and bada services
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Treasure Hunterin
Who’s going to be a