2012-13 School Segment Plan
1
Code New School Products Pack
10204 Whole Grain Rich Cinnamon Breakfast Swirl 240/1.25 oz.
37720 Whole Grain Rich French Toast Sticks 12/2 lbs.
10988 Whole Grain Rich 1.25 oz. Dinner Roll Dough 288/1.25 oz.
11170 Whole Grain Rich Chocolate Chip Cookie Dough 240/1.22 oz.
11108 Whole Grain Rich 12” x 16” Sheeted Pizza Dough 20/24.5 oz.
11568 Whole Grain Rich 14” Sheeted Pizza Dough 32 /16.25 oz
School Segment Playbook 2012-13
Schools Sales Priority: July 2012 – June 2013 • Focus your selling efforts on New and Existing school items (including Platinum items).
Call Tactics
• Achieve annual school sales volume targets (as presented in April 2012)
• Partner with schools to become their Whole Grain RICH (WGR) solutions provider
• Create menu slots by replacing non-whole grain items with whole grain RICH products (see conversion
chart)
• Help schools attempting to achieve a Healthier US School Challenge ranking and meet AHG
requirements
• Present Rich’s School Pizza Program from your School Playbook
• Present Rich’s Sandwich Program from your School Playbook
• Drawdown Commodity Balances by 10% per month to achieve 80% usage by June
• Complete bid award information on commodity bids by June 1
Complete bid award information on commercial bids by November 1
Product Priorities:
Commodity Cheese and Flour Products
Strategic, Volume Important and Other categories per annual school sales targets
12% total sales from New Products (below):
A complete list of Rich’s School products can be found in the “Documents” section of the School Playbook
2
2012-13 School Segment Plan
2011-12 Playbook Products
1. Continue selling 2011-12 products 2. Add additional menu spots/slots
3. Ensure menu placement/utilization where approved 4. Continue student testing and add new school districts
Code New School Products Pack Focus
05295 RTO roll dough made with whole grains 180/2 oz. Strategic
09718 16” Sheeted Pizza Dough made with 51% whole grains 20/22 oz Strategic
09315 Biscuit Dough made with 51% whole grains (Handi-Split) 216/2.1 oz Strategic
08818 Rip Stick breadstick dough made with whole grains 250/1 oz Strategic
08763 Sub Roll dough made with whole grains 60/7.5 oz Strategic
08733 UBR Individually wrapped and Fully Baked 126/2.2 oz Strategic
07816 UBR Dough Cinnamon 2.5 oz 140/2.5 oz Strategic
07943 UBR Dough Cinnamon 1.5 oz 240/1.5 oz Strategic
09858 Sunberry Blast UBR® dough 240/2.5 oz Strategic
09431 Bluesberry UBR® dough 240/2.5 oz Strategic
65219 Reduced Sodium BFY Mozzarella Cheese Stick 8/3 lbs. Volume Important
65220 BFY Cheese stick made with whole grains 8/3 lbs. Volume Important
65224 Buffalo Cheese Cruncher® 8/3.15 lbs. Volume Important
65225 Pizza Cheese Cruncher® 8/3.14 lbs. Volume Important
65278 BFY 2 oz Pizza Dipper 10/2.5 lbs. Volume Important
65233 BFY 1 oz Pizza Dipper 10/2.5 lbs. Volume Important
65302 BBQ Chicken Sandwich Melt 84/4.5 oz Volume Important
65303 Meatball Marinara Sandwich Melt 84/4.96 oz Volume Important
47039 Shrimp Poppers made with whole grains 5/2# Other
Product Training
• Conduct 5 pizza trainings per market (by December 1st)
• Conduct 2 whole grain rich boot camps (By October 1st)
• Utilize CRM Portion of Pipeline for your focus school accounts by updating call reports.
• All school representatives should be trained on school-specific products and segment
Product Training guidelines and support materials can be found on the “Training” tab of the School Playbook
including Training Videos, Recipes, and Handling Charts
Support Documents:
• The following documents can be found in the School Playbook
E-mail template for pre-show mailers
School focused POS
Commodity website
Sales Contacts
Tom LeBuhn Matthew Wilson Karen Hoben Jason Shanks Anita D’Eccliss
Director - K12 Sr. Manager – SE/Texas Manager – Midwest Manager - East Manager - West
[email protected] [email protected] [email protected] [email protected] ad’[email protected]
((513) 255 2035 (678) 463-3144 (952) 826 9437 (716) 343 5325 (310) 508 2022
3
2012-13 School Segment Plan
Customer Targets:
• Customer Targets - Schools
Product Market Position:
• Reinforces Rich’s commitment as whole grain RICH solutions provider
• Smaller ½ oz. equivalent grain cinnamon swirl fills demand for fewer bread
servings
Competition:
• Pillsbury IW whole grain Mini-cinnis (133686000)
• Bakecrafter’s IW whole grain cinnamon roll (#1140)
Product Info: • Code – 10204
• Pack - 240/1.25 oz. (18.75#)
• TL Price - $32.40
Cost per piece - $0.14
• Shelf Life 180 Days Frozen
WGR Cinnamon Breakfast Swirl
Product Features
• Whole Grain RICH (51% Whole Grain)
• 8 grams of whole grains per roll
• ½ oz. equivalent grain per roll
• Low Sodium
• Low Fat
• No HFCS
• Good Source of Fiber
• 5 Grams of Protein
• AHG approved for all grade levels
WGR Cinnamon Breakfast Swirl
INGREDIENTS: WATER, WHOLE WHEAT FLOUR, ENRICHED UNBLEACHED WHEAT FLOUR (WHEAT
FLOUR, MALTED BARLEY FLOUR, NIACIN, IRON AS FERROUS SULFATE, THIAMINE MONONITRATE,
ENZYME, RIBOFLAVIN, FOLIC ACID), SUGAR, YEAST, CONTAINS LESS THAN 2% OF THE FOLLOWING:
MALTODEXTRIN, EGGS, MODIFIED CORN STARCH, CINNAMON, CITRUS FIBER, SALT, NATURAL AND
ARTIFICIAL FLAVOR, MOLASSES, DISTILLED MONOGLYCERIDES, POTASSIUM CHLORIDE, DATEM,
SODIUM STEAROYL LACTYLATE, COLORED WITH (CARAMEL COLOR, BETA CAROTENE), PECTIN,
ASCORBIC ACID, ENZYME. MAY CONTAIN MILK, SOY AND SESAME.
Nutrition Facts Serving Size 1 Roll (32.5g)
Amount Per Serving
Calories 85 Calories from Fat 5
Total Fat 0.5g
Saturated Fat 0.25g
Trans Fat 0g
Cholesterol 3mg
Sodium 65mg
Total Carbohydrate 18g
Dietary Fiber 2g
Sugars 5g
Protein 3g
WGR French Toast Sticks
Customer Targets:
• Customer Targets - Schools
Product Market Position:
• Reinforces Rich’s commitment as whole grain RICH solutions provider
• Great solution for breakfast in the classroom using Farm Rich clamshells
(POS #RSP849).
Product Handling:
1. PREHEAT CONVECTION OVEN TO 350°F.
2. ARRANGE FRENCH TOAST STICKS IN A SINGLE LAYER ON A BAKING SHEET.
3. BAKE FOR 10 MINUTES.
4. LET STAND 1 MINUTE BEFORE SERVING.
Product Info: • Code – 37720
• Pack – 12/2 lbs.
• TL Price - $34.00
Cost per Serving - $0.23
• Shelf Life 180 Days Frozen
Product Features
WGR French Toast Sticks
• Serving Size: 2 pieces (2.34 oz.)
• Food Based Credits: 2 B (based on 14.75g)
1.75 oz. equivalent (based on 16g)
• Made with 68% whole white wheat
• 8g whole grains per stick
16g whole grains per serving
• Larger cut provides more whole grain bread
and less coating
• Case weight = 24 lbs. (12/2#)
INGREDIENTS: BREAD (WHOLE WHEAT FLOUR, WATER, ENRICHED BLEACHED FLOUR [WHEAT FLOUR, MALTED
BARLEY FLOUR, NIACIN, IRON, THIAMIN MONONITRATE, RIBOFLAVIN, FOLIC ACID], WHEAT GLUTEN, HIGH FRUCTOSE
CORN SYRUP, YEAST, CONTAINS 2% OR LESS OF EACH OF THE FOLLOWING: CALCIUM SULFATE, SOYBEAN OIL, SALT,
YEAST NUTRIENTS [MONOCALCIUM PHOSPHATE, CALCIUM SULFATE, AMMONIUM SULFATE], DOUGH CONDITIONERS
[MAY CONTAIN ONE OR MORE OF THE FOLLOWING: MONO- AND DIGLYCERIDES, ETHOXYLATED MONO- AND
DIGLYCERIDES, ASCORBIC ACID, ENZYMES, AZODICARBONAMIDE], CORN STARCH, CALCIUM PROPIONATE
[PRESERVATIVE], NIACIN {VITAMIN B3}, PYRIDOXINE HYDROCHLORIDE {VITAMIN B6}, RIBOFLAVIN {VITAMIN B2},
THIAMIN MONONITRATE {VITAMIN B1}, VITAMIN A PALMITATE, CALCIUM, REDUCED IRON, VITAMIN D3, WHEAT STARCH,
SOY LECITHIN, SOY FLOUR, MILK), WATER, WHOLE WHEAT FLOUR, SOYBEAN OIL, SUGAR, ENRICHED WHEAT FLOUR
(FLOUR, NIACIN, REDUCED IRON, THIAMINE MONONITRATE, RIBOFLAVIN, FOLIC ACID), YELLOW CORN FLOUR,
CONTAINS 2% OR LESS OF EACH OF THE FOLLOWING: ARTIFICIAL FLAVOR, LEAVENING (MONOCALCIUM PHOSPHATE,
SODIUM BICARBONATE), CARRAGEENAN, DEXTROSE, DRIED YEAST, GUM ARABIC, NATURAL FLAVORS, SALT, SOY
FLOUR. CONTAINS MILK, SOY, WHEAT
Nutrition Facts
Serving Size 2 sticks (67g)
Amount Per Serving
Calories 170 Calories from Fat 72
Total Fat 8g
Saturated Fat 1.5g
Trans Fat 0g
Cholesterol 0mg
Sodium 170mg
Total Carbohydrate 22g
Dietary Fiber 2g
Sugars 5g
Protein 4g
WGR French Toast Sticks
Rich Products Corporation Pinnacle McCain
Bake Crafters
Cargill
Brand Farm Rich Aunt Jemima Mrs.
Buttersw
orth
Anchor/Ore
Ida Sunny Fresh
PC # 67400 68400 67411 68411 37717 37720 43585 43586 46002 96110844 440 442 40066 40072
Description Original
French Toast
Sticks (yellow
bread)
Original
French Toast
Sticks (yellow
bread)
Smart Sticks
(enriched
white bread)
Smart Sticks
(enriched
white bread)
Made w/
whole grains
(whole grain
bread)
51% whole
grain whole
grain
bread/coating
Original
French
Toast
Sticks
Made with
Whole
Grain
Original
French
Toast
Sticks
French Toast
Sticks French Toast
Sticks Made with Whole
Grains Original French
Toast Sticks
Whole Grain
French Toast
Sticks
Case Wt. 10 lb. 20 lb. 10 lb. 20 lb. 12 lb. 24 lb. 10 lb. 10 lb. 10 lb. 10 lb. 10 lb. 10 lb. 28.12 22.5 lb.
Pack Size 5/2# 10/2# 5/2# 10/2# 6/2# 12/2# 2/5# 2/5# 2/5# 5/2# 180/0.9 oz. 5/2#
Servings per
Case 90 180 72 144 75 162 47 47 47 84 180 180 150 120
Serving Size 3 pieces
(2.64 oz) 3 pieces
(2.64 oz) 2 pieces
(2.29 oz) 2 pieces
(2.29 oz) 2 pieces
(2.52 oz) 2 pieces
(2.34 oz)
4 pieces
(3.386
oz)
4 pieces
(3.386
oz)
4 pieces
(3.386
oz)
2 pieces
(1.9 oz) 1 stick
(0.9 oz) 3 pieces
(3.5 oz.) 1 slice (3 oz.) 1 slice (3 oz.)
Bread
Servings
(14.75g) 2.25 B 2.25 B 2 B 2 B 2 B 2 B 2 B 2 B 2 B 1 B 1 B 2 B 1 B, 1 M/MA 1 B, 1 M/MA
OZ EQIVALENT GRAINS 2 2 1.75 1.75 1.75 1.75 - - - - - - - -
CN Label no no no no no no no no no no no no yes yes
WGR no no no no no yes no yes no no no yes no yes
Calories 220 220 190 190 180 200 310 300 300 160 140 270 180 190
Fat 9 9 8 8 7 9 12 13 12 7 6 11 3 3
Sat Fat 1.5 1.5 1.5 1.5 1 1.5 3 3 3 2 1 2 1 1
Chol 20 20 20 20 0 0 0 0 0 7 0 0 130 130
Sodium 220 220 190 190 340 210 410 400 400 130 220 430 330 330
Carbs 31 31 27 27 27 26 45 43 41 23 19 38 28 28
Fiber 1 1 1 1 1 3 1 3 1 0 0 4 1 3
Sugar 9 9 8 8 4 6 14 15 10 6 5 9 5 5
Protein 4 4 3 3 4 5 5 6 5 3 3 8 8 10
Case Price $11.50 $21.50 $13.50 $26.00 $17.00 $34.00
Serving Cost $0.13 $0.12 $0.19 $0.18 $0.23 $0.21
Competitive
Equivalent
Competitive Info:
WGR 1.25 oz. dinner roll dough
Customer Targets:
• Customer Targets – Schools
Product Handling:
1. Panning: 48 (6 X 8) For Clusters Or 24 (4 X 6) For Singles On Lined Sheet
Pan.
2. Retard/Thaw Time: Retarder: (35 F - 38 F), 12 - 18 Hours. Room
Temperature: 60 Minutes.
3. Proofing: (95 F, 85% R.H.) For 40 - 50 Minutes.
4. Baking:
• Rack Oven: 375 F For 12 - 14 Minutes
• Deck Oven: 375 F For 12 - 14 Minutes
• Convection Oven: 325 F For 10 - 12 Minutes.
Product Info: • Code – 10988
• Pack – 288/1.25 oz. (20.11#)
• TL Price per case – $28.62
• TL Price per roll – $0.099
• Shelf Life – 150 Days Frozen
Product Features
WGR 1.25 oz. dinner roll dough
• Serving Size: 1 roll (1.25 oz.)
• 1 oz. equivalent grain
• Whole Grain RICH (51% whole grain)
• A touch of honey (No HFCS)
• Approx. Serving Cost:
– Commercial $0.099
– Available for commodity
processing B198
• Case Weight = 20.7 lbs.
INGREDIENTS: WATER, WHOLE WHEAT FLOUR, ENRICHED UNBLEACHED WHEAT FLOUR (WHEAT
FLOUR, MALTED BARLEY FLOUR, NIACIN, IRON AS FERROUS SULFATE, THIAMINE MONONITRATE,
ENZYME, RIBOFLAVIN, FOLIC ACID), YEAST, SUGAR, SOYBEAN OIL, WHEAT GLUTEN, CONTAINS LESS
THAN 2% OF THE FOLLOWING: OAT FIBER, NATURAL FLAVOR (CONTAINS WHEAT INGREDIENTS), SEA
SALT, DATEM, HONEY, ACESULFAME POTASSIUM, ASCORBIC ACID, ENZYME. CONTAINS: WHEAT, MAY
CONTAIN MILK, SOY, EGG AND SESAME.
Nutrition Facts
Serving Size 1 Roll (35g)
Amount Per Serving
Calories 80 Calories from Fat 14
Total Fat 1.5g
Saturated Fat 0g
Trans Fat 0g
Cholesterol 0mg
Sodium 70mg
Total Carbohydrate 14g
Dietary Fiber 2g
Sugars 2g
Protein 3g
Product Market Position:
• 1.25 oz. portion – reformulated to meet 1 oz. equivalent grain
• 51% whole grain claim reinforces Rich’s commitment as a supplier of whole
grain RICH solutions for schools
• Made with white whole wheat flour and a touch of honey to give it a kid-
friendly lighter color and taste
• Can be used as a dinner roll or a small sandwich carrier (slider)
Competition:
• J&J Snack Foods [Readi-Bake brand]
• Bridgford – Offers layer packs. Competes primarily on price. • Bridgford Frozen Honey Wheat Yeast Bakery Roll #6731, 1 oz /360 (51% WG)
• Bridgord Frozen Honey Wheat Ranch Rolls Tray Pack #6152, 1.5oz / 240 (51% WG)
• Wenner
– 1.5oz White Wheat Dinner Roll (288/1.5oz.)
• Dynamic Foods – More of a regional player (South) that competes primarily
on price
WGR 1.25 oz. dinner roll dough
Customer Targets:
• Customer Targets - Schools
Product Market Position:
• Reinforces Rich’s commitment as whole grain RICH solutions provider
Product Handling: KEEP PRODUCT FROZEN AT 0 F OR BELOW UNTIL READY TO USE.
1. REMOVE FROZEN COOKIE PIECES FROM CASE AND PLACE 24 COOKIES (6 X 4) ONTO A
PARCHMENT PAPER LINED FULL SHEET PAN.
2. BAKING TIME AND TEMPERATURE GUIDELINES: COMMERCIAL CONVECTION OVEN: 325 F FOR 11-
14 MINUTES RACK OVEN: 350 F FOR 11-14 MINUTES (NOTE: OVEN TEMPERATURES VARY; BAKE
COOKIES UNTIL LIGHTLY BROWN. COOKIES WILL CONTINUE TO BAKE AS THEY COOL ON PAN.
DO NOT OVERBAKE).
3. REMOVE FROM OVEN AND COOL COMPLETELY ON BAKING PAN BEFORE DISPLAYING OR
PACKAGING.
Product Info: • Code – 11170
• Pack – 240/1.22 oz. (18.3#)
• TL Price - $25.00
Cost per Serving - $0.10
• Shelf Life 180 Days Frozen
WGR Chocolate Chip Cookie Dough
Product Features
WGR Chocolate Chip Cookie Dough
• Serving Size: 1 cookie (1.22 oz)
• ½ oz. equivalent grain (dessert grain)
• Whole Grain RICH (51% White Wheat)
• 8 grams of whole grains, 2g fiber
• Made with real semisweet chocolate,
smaller chocolate chips for chocolate in
every bite
• Low sodium, Low cholesterol
• Using unrounded data, AHG approved for
all grades
• Available for commodity processing B198
• Case weight = 20 lbs.
Nutrition Facts Serving Size 1 cookie (31g)
Amount Per Serving
Calories 130 Calories from Fat 15
Total Fat 4.2567g Saturated
Fat 1.4079g
Trans Fat 0g
Cholesterol 3.2268mg
Sodium 70.6805mg
Total Carbohydrate 21.5802g
Dietary Fiber 2.0803g
Sugars 10.4285g
Protein 1.7527g
* Percent Daily Values are based on a 2,000 calorie diet.
Your daily values may be higher or lower depending on your
calorie needs.
INGREDIENTS: WHOLE WHEAT FLOUR, SUGAR, ENRICHED UNBLEACHED WHEAT FLOUR (WHEAT
FLOUR, NIACIN, REDUCED IRON, THIAMINE MONONITRATE, RIBOFLAVIN, FOLIC ACID), WATER,
SEMISWEET CHOCOLATE CHIPS (SUGAR, CHOCOLATE LIQUOR, MILKFAT, COCOA BUTTER, SOY
LECITHIN (AN EMULSIFIER), NATURAL FLAVOR), SOYBEAN OIL, MARGARINE (SOYBEAN OIL, PALM OIL,
WATER, SALT, MONO AND DIGLYCERIDES, NONFAT DRY MILK, SOY LECITHIN, TO PRESERVE
FRESHNESS (SODIUM BENZOATE), ARTIFICIAL FLAVOR, VITAMIN A PALMITATE, COLORED WITH (BETA
CAROTENE)), MALTODEXTRIN, EGGS, CONTAINS LESS THAN 2% OF THE FOLLOWING: MOLASSES,
MODIFIED CORN STARCH, MODIFIED TAPIOCA STARCH, LEAVENING (SODIUM ACID PYROPHOSPHATE,
BAKING SODA, MONOCALCIUM PHOSPHATE), DISTILLED MONOGLYCERIDES, NATURAL FLAVOR,
ARTIFICIAL FLAVOR, POTASSIUM CHLORIDE. CONTAINS: WHEAT, MILK, SOY, EGGS
MANUFACTURED ON SHARED EQUIPMENT WITH PEANUTS AND TREE NUTS
Competition:
WGR Chocolate Chip Cookie Dough
Brand Size PC # Bread
Credits % WG Grams
WG WG as first
ingredient Fat/satfat/
sugar Calories Fiber AHG
approved Servings
per case Case
wt.
Rich's 1.22 oz. 11170 0.5 64 8 yes 30/10/35 130 3 all grades 240 18.3
Otis 1 oz. 55670 0.75 51 ? yes 30/10/35 110 2 all grades 384 24
Otis 1.5 oz. 55680 1 51 8 yes 30/10/35 170 2 middle/high 240 22.5
Best Maid 1 oz. 70029 0.45 51 ? yes 30/10/30 110 1 no 240
Best Maid IW 1 oz. 70007 0.45 51 ? yes 30/10/30 110 1 no 120
Best Maid 1.33 oz. 70056 51 ? yes 30/10/30 220
Best Maid 1.5 oz. 70034 51 ? yes 30/10/30 200
J&J BeneFIT 1 oz. 04911 0.5 51 5.5 yes 30/10/35 105 1.5 no 384 24
J&J BeneFIT 1.33 oz. 04931 0.75 51 7.3 yes 30/10/35 140 2 yes 180 14.9
WGR 12” x 16” Sheeted Pizza Dough
Customer Targets:
• Schools with labor and space to prepare pizza
• Schools that make between 100-200 pizzas a day
Market Position: • Schools: Reinforces Rich’s commitment as whole grain RICH solutions provider
• Line extension with same Whole Grain formula as existing 16” sheeted dough (09718) and 14” (11568)
• Thin is in! – Designed to meet consumer demand for popular thin style pizza.
Thinner crust contains fewer bread servings to meet maximum limits for grade
levels.
Competition: • Particularly in schools, primary competition comes in the form of topped pizza
(Schwan’s) and pizza kits (Alpha)
Product Info: • Code: 11108
• Description: 12”x16” Whole Grain
RICH Proof and Bake sheeted pizza
dough
• Pack size – 20/24.5 oz. (30.625#)
• TL Price - $36.85
Cost per Serving (1/12 crust) - $0.15
• Shelf Life - 120 days Frozen
Product Features: • 1 slice = 2 oz. grain equivalent
• Easy and cost effective to execute successful, high quality, fresh baked pizza programs
– Better quality, fresh baked pizzeria style pizza drives participation
– Fresh baked whole grain goodness at half the cost of topped pizza
• Whole Grain RICH (51% Whole Grain)
• 16g whole grains per 1/12 slice
• Made with all natural ingredients
• No High Fructose Corn Syrup
• Low Fat and Reduced Sodium
• Good source of fiber
• Made in the US
WGR 12” x 16” Sheeted Pizza Dough
INGREDIENTS: WATER, WHOLE WHEAT FLOUR, ENRICHED UNBLEACHED WHEAT FLOUR (WHEAT
FLOUR, MALTED BARLEY FLOUR, NIACIN, IRON AS FERROUS SULFATE, THIAMINE MONONITRATE,
ENZYME, RIBOFLAVIN, FOLIC ACID), YEAST, SUGAR, CONTAINS LESS THAN 2% OF THE FOLLOWING:
SOYBEAN OIL, WHEAT GLUTEN, SALT, POTASSIUM CHLORIDE, ASCORBIC ACID, ENZYME.
CONTAINS: WHEAT, MAY CONTAIN MILK, SOY, EGG AND SESAME
Nutrition Facts
Serving Size 1/12 pizza crust (50g)
Calories 130 Calories from Fat 10
Total Fat 1.5g
Saturated Fat 0g
Trans Fat 0g
Cholesterol 0mg
Sodium 190mg
Total Carbohydrate 25g
Dietary Fiber 2g
Sugars 1g
Protein 5g
18
Product Handling: • Keep product frozen at 0°F (-18°C) or below until ready to use
• Note: To prevent drying, pizza dough must be completely covered with plastic when thawing, proofing or tempering
• Line sheet pan with parchment and spray with pan release or lightly brush with oil. Place frozen dough piece(s) on
parchment
• Using papers that separate the dough pieces (provided in the case), spray both sides of paper and place over dough
pieces
• Stack a second layer of dough. Repeat the process stacking no more than 5 layers high. If more dough is needed, use
additional pans
• Tightly cover pan with plastic and refrigerate overnight (or up to 72 hours)
• Remove thawed sheeted dough from cooler and temper/proof at room temperature until double in size (minimum of 60
minutes)
• Optional: Using gloved finger tips or a docker, gently dimple or dock the dough for a thinner crust and to eliminate
undesirable bubbles on the baked pizza
• Transfer dough to oiled pizza pans
• Note: Oiled pizza screens or perforated pans will allow for a crispier baked crust
• Top and bake as follows. Ovens vary so use the suggested guidelines and optimize time and temperature your operation:
– Impinger/Conveyor Oven: 500 - 525°F for 4.5 – 6.5 minutes
– Convection Oven: 375 – 400°F for 9 – 11 minutes
– Deck Oven: 375 – 400°F for 8 – 11 minutes
• After baking, allow pizza to set for 3-4 minutes before cutting
WGR 12” x 16” Sheeted Pizza Dough
WGR 14” Sheeted Pizza Dough
Customer Targets:
• Schools with labor and space to prepare pizza
• Schools that make between 100-200 pizzas a day
Market Position: • Schools: Reinforces Rich’s commitment as whole grain RICH solutions provider
• Line extension with same formula as existing 16” (09718) and 12x16 (11108)
• Smaller 14” meets demand for fewer bread servings while maintaining plate
coverage for student acceptability.
Competition:
• Particularly in schools, primary competition comes in the form of topped pizza
(Schwan’s) and pizza kits (Alpha)
Product Info: • Code: 11568
• Description: 14” Whole Grain RICH
Proof and Bake sheeted pizza dough
• Pack size – 32 /16.25 oz. (32.5#)
• TL Price - $36.85
Cost per Serving (1/8 crust) - $0.15
• Shelf Life - 120 days Frozen
Product Features: • 1 slice = 2 oz. grain equivalent
• Easy and cost effective to execute successful, high quality, fresh baked pizza programs
– Better quality, fresh baked pizzeria style pizza drives participation
– Fresh baked whole grain goodness at half the cost of topped pizza
• Whole Grain RICH (51% Whole Grain)
• 16g whole grains per 1/8 slice
• Made with all natural ingredients
• No High Fructose Corn Syrup
• Low Fat and Low Sodium
• Good source of fiber
• Made in the US
WGR 14” Sheeted Pizza Dough
INGREDIENTS: WATER, WHOLE WHEAT FLOUR, ENRICHED UNBLEACHED WHEAT FLOUR (WHEAT
FLOUR, MALTED BARLEY FLOUR, NIACIN, IRON AS FERROUS SULFATE, THIAMINE MONONITRATE,
ENZYME, RIBOFLAVIN, FOLIC ACID), YEAST, SUGAR, CONTAINS LESS THAN 2% OF THE FOLLOWING:
SOYBEAN OIL, WHEAT GLUTEN, SALT, POTASSIUM CHLORIDE, ASCORBIC ACID, ENZYME.
CONTAINS: WHEAT, MAY CONTAIN MILK, SOY, EGG AND SESAME
Nutrition Facts
Serving Size 1/8 pizza crust (50g)
Calories 130 Calories from Fat 10
Total Fat 1.5g
Saturated Fat 0g
Trans Fat 0g
Cholesterol 0mg
Sodium 190mg
Total Carbohydrate 25g
Dietary Fiber 2g
Sugars 1g
Protein 5g
21
Product Handling: • Keep product frozen at 0°F (-18°C) or below until ready to use
• Note: To prevent drying, pizza dough must be completely covered with plastic when thawing, proofing or tempering
• Line sheet pan with parchment and spray with pan release or lightly brush with oil. Place frozen dough piece(s) on
parchment
• Using papers that separate the dough pieces (provided in the case), spray both sides of paper and place over dough
pieces
• Stack a second layer of dough. Repeat the process stacking no more than 5 layers high. If more dough is needed, use
additional pans
• Tightly cover pan with plastic and refrigerate overnight (or up to 72 hours)
• Remove thawed sheeted dough from cooler and temper/proof at room temperature until double in size (minimum of 60
minutes)
• Optional: Using gloved finger tips or a docker, gently dimple or dock the dough for a thinner crust and to eliminate
undesirable bubbles on the baked pizza
• Transfer dough to oiled pizza pans
• Note: Oiled pizza screens or perforated pans will allow for a crispier baked crust
• Top and bake as follows. Ovens vary so use the suggested guidelines and optimize time and temperature your operation:
– Impinger/Conveyor Oven: 500 - 525°F for 4.5 – 6.5 minutes
– Convection Oven: 375 – 400°F for 9 – 11 minutes
– Deck Oven: 375 – 400°F for 8 – 11 minutes
• After baking, allow pizza to set for 3-4 minutes before cutting
WGR 14” Sheeted Pizza Dough
2012-13 Pricing
22
Item
Code
Description Pack Size Commercial
TL/per serv.
Commodity
TL/Per serv.
10204 Whole Grain Rich
Cinnamon Breakfast Swirl
240/1.25 oz.
$32.40
$0.14
$30.28
$0.126
37720 Whole Grain Rich
French Toast Sticks
12/2 lbs. $34.00
$0.21
NA
10988 Whole Grain Rich
1.15 oz. Dinner Roll Dough
288/1.25 oz. $28.62
$0.10
$26.06
$0.09
11170 Whole Grain Rich
Chocolate Chip Cookie Dough
240/1.22 oz. $25.00
$0.10
$21.63
$0.09
11108 Whole Grain Rich
12” x 16” Sheeted Pizza Dough
20/24.5 oz. $36.85
$0.15
$32.36
$0.13
11568 Whole Grain Rich
14” Sheeted Pizza Dough
32/16.25 oz. $36.85
$0.15
TBD
Whole Grain RICH conversions
23
Currently purchasing Whole Grain RICH version Ultimate Breakfast Rounds
07943 Cinnamon UBR® - 1.5 oz 07943 Cinnamon UBR® - 1.5 oz
07816 Cinnamon UBR® - 2.5 oz 07816 Cinnamon UBR® - 2.5 oz
09431 Bluesberry UBR® 09431 Bluesberry UBR®
09858 Sunberry Blast UBR® 09858 Sunberry Blast UBR®
08733 Cinnamon UBR® Baked IW - 2.2 oz 08733 Cinnamon UBR® Baked IW - 2.2 oz
French Toast Sticks
37717 French Toast Sticks Made with Whole Grains 37720 French Toast Sticks made with whole grains 51
67400 Original French Toast Sticks, 10 lb 37720 French Toast Sticks made with whole grains 51
68400 Original French Toast Sticks, 20 lb 37720 French Toast Sticks made with whole grains 51
67411 SmartStix™ French Toast Sticks, 10 lb 37720 French Toast Sticks made with whole grains 51
68411 SmartStix™ French Toast Sticks, 20 lb 37720 French Toast Sticks made with whole grains 51
Cinnamon Rolls
07760 FTO Cinnamon Roll Dough Made with Whole Grains 10204 Cinnamon Breakfast Swirl made with whole grains 51
03439 Cinnamon Sweet Roll Dough 10204 Cinnamon Breakfast Swirl made with whole grains 51
03480 Petite Cinnamon Roll Dough 10204 Cinnamon Breakfast Swirl made with whole grains 51
08221 Traditional Sweet Roll Dough 10204 Cinnamon Breakfast Swirl made with whole grains 51
08344 Cinnamon Sweet Roll Dough 10204 Cinnamon Breakfast Swirl made with whole grains 51
07094 2.5 oz FTO Cinnamon Roll Dough 10204 Cinnamon Breakfast Swirl made with whole grains 51
07577 4.5 oz FTO Cinnamon Roll Dough 10204 Cinnamon Breakfast Swirl made with whole grains 51
Biscuits
06063 ZTF Biscuit Round (Handi-Split) 09315 Biscuit Dough Made with Whole Grains/51
06184 ZTF Biscuit Dough Made with Whole Grains 09315 Biscuit Dough Made with Whole Grains/51
13370 Country Style Biscuit Dough 09315 Biscuit Dough Made with Whole Grains/51
09315 Biscuit Dough Made with Whole Grains/51 09315 Biscuit Dough Made with Whole Grains/51
13717 Southern Style Biscuit Dough 09315 Biscuit Dough Made with Whole Grains/51
08405 Biscuit Dough Rounds 09315 Biscuit Dough Made with Whole Grains/51
08404 Biscuit Dough Rounds (Handi-Split) 09315 Biscuit Dough Made with Whole Grains/51
16280 Homestyle Biscuit Dough 09315 Biscuit Dough Made with Whole Grains/51
08410 Jumbo Round Biscuit - 3" 09315 Biscuit Dough Made with Whole Grains/51
11543 Cinnamon Raisin Biscuit Dough 09315 Biscuit Dough Made with Whole Grains/51
Whole Grain RICH conversion
24
Currently Purchasing Whole Grain RICH version
Handheld Snacks & Meals
65233 BFY Stuffed Crust Pizza Dippers - 1 oz 65233 BFY Stuffed Crust Pizza Dippers - 1 oz
65234 Turkey Pizzata® 65234 Turkey Pizzata®
65268 Stuffed Crust Pizza Dippers - 1 oz 65233 BFY Stuffed Crust Pizza Dippers - 1 oz
65265 Stuffed Crust Pizza Dippers - 2 oz 65278 BFY 2 oz Pizza Dippers Made with Whole Grains
65278 BFY 2 oz Pizza Dippers Made with Whole Grains 65278 BFY 2 oz Pizza Dippers Made with Whole Grains
65282 Pepperoni Pizzatas® 65234 Turkey Pizzata®
65292 Handheld Pepperoni Pleezer Sandwich NA
65302 Bar-B-Q Chicken Sandwich Melt 65302 Bar-B-Q Chicken Sandwich Melt
65303 Meatball Marinara Sandwich Melt 65303 Meatball Marinara Sandwich Melt
Cheese Sticks/Crunchers
65224 Buffalo Cheese Crunchers® 65224 Buffalo Cheese Crunchers®
65225 Pizza Cheese Crunchers® 65225 Pizza Cheese Crunchers®
65219 BFY Reduced Sodium Cheese Sticks Made with Whole
Grains 65219
BFY Reduced Sodium Cheese Sticks Made with Whole
Grains
65220 BFY Breaded Mozzarella Cheese Sticks 65220 BFY Breaded Mozzarella Cheese Sticks
65215 Breaded Mozzarella Cheese Sticks 65220 BFY Breaded Mozzarella Cheese Sticks
65216 Breaded “Smart” Mozzarella Cheese Sticks 65219 BFY Reduced Sodium Cheese Sticks Made with Whole
Grains
65248 Marinara Sauce Dipping Cup NA
Fruit & Veggie Sticks
67240 Apple Sticks NA
67262 Vegetable Sticks NA
67530 OnionO’s NA
Breaded Shrimp
47020 Shrimp Poppers 47039 Shrimp Poppers Made with Whole Grains
47039 Shrimp Poppers Made with Whole Grains 47039 Shrimp Poppers Made with Whole Grains
40414 Popcorn Shrimp NA
80622 Oven Crunchy Popcorn Shrimp NA
Whole Grain RICH conversion
25
Currently Purchasing Whole Grain RICH version
Pizza Dough, Crusts & Flatbreads
03062 16" Wheat Sheeted Pizza Dough 09718 16" 51% Whole Grain Sheeted Pizza Dough
03063 7" Wheat Sheeted Pizza Dough NA
03538 12" x 16" Wheat Sheeted Pizza Dough 11108 12" x 16" Sheeted Pizza Dough made with whole grains
09718 16" 51% Whole Grain Sheeted Pizza Dough 09718 16" 51% Whole Grain Sheeted Pizza Dough
03604 16" Fresh 'N Ready® Oven Rising Sheeted Pizza Dough NA
08848 12" x 15" Fresh 'N Ready® Oven Rising Sheeted Pizza Dough NA
07386 7" Fresh 'N Ready® Oven Rising Sheeted Pizza Dough NA
04648 16" White Wheat Par Baked Crust 04648 16" White Wheat Par Baked Crust
05051 7" White Wheat Par Baked Crust 05051 7" White Wheat Par Baked Crust
35086 16" Sheeted Pizza Dough 09718 16" 51% Whole Grain Sheeted Pizza Dough
34630 14" Sheeted Pizza Dough 11156 14" sheeted pizza dough made with whole grains
35300 12" x 16" Sheeted Pizza Dough 11108 12" x 16" Sheeted Pizza Dough made with whole grains
16387 7" Sheeted Pizza Dough NA
08516 16" All Natural Thin Sheeted Pizza Dough 09718 16" 51% Whole Grain Sheeted Pizza Dough
08955 7.25" Gluten-Free Par-Baked Pizza Crust NA
04649 9" x 9" White Wheat Oven Fired Flatbread NA
Whole Grain RICH conversion
26
Currently Purchasing Whole Grain RICH version
Dinner Rolls & Breadsticks
08818 Rip Stick™ Breadstick Dough Made with Whole Grains 08818 Rip Stick™ Breadstick Dough Made with Whole Grains
05295 RTO Made with Whole Grain Dinner Roll Dough 05295 RTO Made with Whole Grain Dinner Roll Dough
03301 Country Style Wheat Dinner Roll Dough 10988 1.15 oz. dinner roll made with whole grains 51
04280 Butter & Egg Dinner Roll Dough 10988 1.15 oz. dinner roll made with whole grains 51
04300 Wheat Dinner Roll Dough 10988 1.15 oz. dinner roll made with whole grains 51
10778 Wheat Dinner Roll Dough 10988 1.15 oz. dinner roll made with whole grains 51
08600 Homestyle Roll Dough 10988 1.15 oz. dinner roll made with whole grains 51
08803 Deluxe Wheat Sub Roll Dough 08763 Sub Roll Dough Made with Whole Grains
08820 Homestyle Wheat Dinner Roll Dough 10988 1.15 oz. dinner roll made with whole grains 51
11439 Homestyle Roll Dough 10988 1.15 oz. dinner roll made with whole grains 51
14804 Southern Homestyle Roll Dough 10988 1.15 oz. dinner roll made with whole grains 51
29120 Sweet Yeast Diamond Roll Dough 10988 1.15 oz. dinner roll made with whole grains 51
29399 Parkerhouse Roll Dough - Tray Pack 10988 1.15 oz. dinner roll made with whole grains 51
29406 Yeast Roll Dough - Layer Pack 10988 1.15 oz. dinner roll made with whole grains 51
10532 Soft French Breadsticks 08818 Rip Stick™ Breadstick Dough Made with Whole Grains
87783 French Breadsticks 08818 Rip Stick™ Breadstick Dough Made with Whole Grains
06142 Gluten-Free Italian Rolls (Baked) NA
Sandwich Breads
08763 Sub Roll Dough Made with Whole Grains 08763 Sub Roll Dough Made with Whole Grains
18147 Deluxe Wheat Sub Roll Dough 08763 Sub Roll Dough Made with Whole Grains
18148 Deluxe White Sub Roll Dough 08763 Sub Roll Dough Made with Whole Grains
03436 Country Style Wheat Petit Pain 08763 Sub Roll Dough Made with Whole Grains
74579 Par-Baked Wheat Hoagie Roll 08763 Sub Roll Dough Made with Whole Grains
03033 French Bread Dough 08763 Sub Roll Dough Made with Whole Grains
03199 Hoagie Roll Dough 08763 Sub Roll Dough Made with Whole Grains
11308 Wheat Hamburger Bun Dough NA
35975 Soft White Hamburger Roll Dough NA
Whole Grain RICH conversion
27
Currently Purchasing Whole Grain RICH version
Cookies & Brownies
04845 Bronze: Ranger Cookie Dough 11170 Chocolate Chip Cookie Dough made with whole grains
04853 Bronze: Sugar Cookie Dough NA
39693 Gold: Sugar Cookie Dough NA
04802 Bronze: Oatmeal Raisin Cookie Dough NA
04810 Bronze: Chocolate Chip Cookie Dough 11170 Chocolate Chip Cookie Dough made with whole grains
04837 Bronze: Peanut Butter Cookie Dough NA
06883 Bronze: Chocolate Chip Cookie Dough 11170 Chocolate Chip Cookie Dough made with whole grains
38412 Silver: Chocolate Chip Cookie Dough 11170 Chocolate Chip Cookie Dough made with whole grains
38494 Bronze: Varsity Chocolate Chip Cookie Dough 11170 Chocolate Chip Cookie Dough made with whole grains
39642 Gold: Chocolate Chunk Cookie Dough NA
62821 Bronze: XXL Chocolate Chip Cookie NA
06145 Gluten-Free Chocolate Chip Cookie NA
06144 Gluten-Free Fudge Brownie NA
06842 Gluten-Free Fudge Brownie Bites NA
Donuts
02831 Plain Cake Donut Hole NA
03853 Jumbo Ring Donut NA
06971 Cinnamon Bun Donut NA
13530 Homestyle Ring Donut NA
49803 Long John Donut NA
02233 Glazed Donut NA
Cakes & Cobbler
08125 4" Decorated Yellow Cake - Best Wishes NA
03473 Allen® Uniced Full Sheet Yellow Cake NA
03277 Allen® Half Sheet Chocolate Cake NA
03280 Uniced Half Sheet Yellow Cake NA
70632 Sensible Choice SF White Cake w/SF White Buttrcreme™ Icing NA
14138 Cobbler Crust Dough Sheet NA
Sales Support Materials
28
• E-mail templates for pre-show mailers
• School Display Booth
• Recipes/menu application for 1.15 oz. roll dough
Brochures
• FSSL16 – 2012-13 New Product Brochure
• FSSL04 – Full Line School Brochure (Nutrition without Boredom)
• FSSL15 – Whole Grain RICH sell sheet
• FSSL11 – 2011-12 Product Brochure (New Class of Whole Grain
Overachievers)
• FSSL05 – Making Better Pizza Fresh Pizza Program Guide
• FSSL10 – Sandwich Program Guide
• FSSL09 – Alliance for Healthier Generation School Meals
Product Sell Sheet
Ads
• Whole Grain RICH Ad
• Whole Grain Breakfast Ad