Science Journalism 101NABJ 2013David J Kroll, PhD
Director of Strategic PositioningNorth Carolina Museum of Natural SciencesAdjunct Associate Professor of EnglishNorth Carolina State University
[email protected] @davidkroll @naturalsciences
forbes.com/sites/davidkroll
cenblog.org/terra-sigillata
Typically unorthodox career path
http://naturalsciences.org/nature-research-center/david-kroll
http://scientopia.org/blogs/nccurise
Served as scientific manuscript reviewer
But what if I’m not a scientist?
You should still cover science and technology in your publications and outlets
Essential service to Black community and more broadly
http://naturalsciences.org @naturalsciences
Museum photographs courtesy of Nik Swain, NCMNSMore at: http://www.flickr.com/photos/naturalsciences/
“The prominence of the Southern Hemisphere has prompted calls to the museum questioning the accuracy of the globe’s scale. However, it’s not the scale that is incorrect, but our conditioning. Maps and globes shape our perspectives of the planet, and in turn our sense of place on it.”
-- Lisa Sorg, Indy Week, 11 April 2012
http://www.indyweek.com/indyweek/the-daily-planets-geography-lesson-at-the-nc-museum-of-natural-sciences/Content?oid=3004747
Ebony – June 1976
• Henrietta Lacks story with family• Followed Michael Rogers, Rolling Stone• Remainder of issue full of science and
health stories
Ebony, June 1976 - Featured work of legendary plant medicinal chemist, Dr. Norman Farnsworth, University of Illinois at Chicago
Jet – April 1976
Rolling Stone – late March 1976
Critical thinking - science journalism or not
11.13.11 – Neil deGrasse Tyson Reddit AMA
facebook.com/naturalsciences
@naturalsciencestwitter.com/naturalsciences
The magazine screenshots featured in this presentation came from links
provided by the University of Maryland Libraries resource on The
Immortal Life of Henrietta Lacks:
http://lib.guides.umd.edu/HeLa
Images shown under “fair use” provisions.