Download - Scott Kirsner - Getting Ink
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INBOUND15
Getting Ink: Inbound Strategies for Building Relationships with Traditional Media Outlets and Bloggers
@ScottKirsner, Columnist, Blogger & EditorBoston Globe / Innovation Leader
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My objectives:
1. You ask lots of questions, at any point
2. One of the most useful sessions you go to at INBOUND
3. I need volunteers willing to talk about challenges or
successes they’ve had in getting media coverage.
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Imagine tomorrow morning’s Wall Street Journal…
…TechCrunch…Business Insider
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Why did that happen?
Just as inbound works for customers, it can also work for media
coverage.
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Some essentials:
• Establishing thought leadership/credentials
• SEO matters
• Contact information
• Response time
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The pro tips:
• Building relationships before you need them
• Serving up story tips not related to your company
• Being a source on other stories
• How to follow up on an interview
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Volunteers:
What challenges or problems have you run into trying to get
coverage?
What approaches have you used successfully?
What advice do you have?