Download - SDNC13 -Day2- How Customer-Centred Design Helps O2 Create Better Products & Services by Marcus Hohl
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How Customer Centred Design helps O2 create better products & services
SDN conference 20 Nov 13
Markus HohlHead of Customer Centred DesignO2 (Telefonica UK)
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Why
Customer Centred Design at O2
How What works
•O2 Experience guidelines
•New (design) process
•Solid governance
•Tools & training
•More Fans
•Better ROI
•New markets
1. Faster to market2. Ease of use & adoption
3. Cost savings
4. Customer centric culture
Markus Hohl Head of Customer Centred Design, O2 (Telefonica UK)