Download - search engine optimization ppt
![Page 1: search engine optimization ppt](https://reader031.vdocument.in/reader031/viewer/2022032114/55a787871a28ab96188b47b6/html5/thumbnails/1.jpg)
prepared by Akram Mohammed
![Page 2: search engine optimization ppt](https://reader031.vdocument.in/reader031/viewer/2022032114/55a787871a28ab96188b47b6/html5/thumbnails/2.jpg)
•It is the process of setting up a website in a manner that it achieves solid, high rankings of Search Engine Results Pages for your most important keywords and key phrases
•Typically, the earlier a site appears in the search engine results list, the more visitors it will receive from the search engine.
•1 example about 2 students
![Page 3: search engine optimization ppt](https://reader031.vdocument.in/reader031/viewer/2022032114/55a787871a28ab96188b47b6/html5/thumbnails/3.jpg)
The key word should be selected based on :
1.product
2.course
3.related content of website
![Page 4: search engine optimization ppt](https://reader031.vdocument.in/reader031/viewer/2022032114/55a787871a28ab96188b47b6/html5/thumbnails/4.jpg)
•Google adwords keyword tool.
•This will show how many times the keyword is searched by the user locally and globally andwhich websites are targeting this keyword.
![Page 5: search engine optimization ppt](https://reader031.vdocument.in/reader031/viewer/2022032114/55a787871a28ab96188b47b6/html5/thumbnails/5.jpg)
![Page 6: search engine optimization ppt](https://reader031.vdocument.in/reader031/viewer/2022032114/55a787871a28ab96188b47b6/html5/thumbnails/6.jpg)
Keywords Match Types Broad
Phrase
Exact
Negative keyword
![Page 7: search engine optimization ppt](https://reader031.vdocument.in/reader031/viewer/2022032114/55a787871a28ab96188b47b6/html5/thumbnails/7.jpg)
Any sequence of words in a query which matches the keyword it will show our web page.
Phrase Match: Query should be match with the exact keyword
and any number of words before and after in the query.
Broad Match:
![Page 8: search engine optimization ppt](https://reader031.vdocument.in/reader031/viewer/2022032114/55a787871a28ab96188b47b6/html5/thumbnails/8.jpg)
Exact Match:The user should type the exact keyword
selected by web designer then only it will display the result.
Negative Match:
There are some negative words which can be eliminated
Example: free, city names etc.
![Page 9: search engine optimization ppt](https://reader031.vdocument.in/reader031/viewer/2022032114/55a787871a28ab96188b47b6/html5/thumbnails/9.jpg)
Website Page Rank:
It is nothing but the google’s way of ranking the webpage.
Page rank ranges from 0 to 10.
Initially the web site has the page rank as nil “-”
![Page 10: search engine optimization ppt](https://reader031.vdocument.in/reader031/viewer/2022032114/55a787871a28ab96188b47b6/html5/thumbnails/10.jpg)
Onpage Optimization: on-page optimization is a technique of seo in which
we done on the pages of the website itself. In On Page seo design website seo friendly.
Factors:
Design Page Layout Navigation Articles Keywords- Research Description Article Should Be Optimized
![Page 11: search engine optimization ppt](https://reader031.vdocument.in/reader031/viewer/2022032114/55a787871a28ab96188b47b6/html5/thumbnails/11.jpg)
Of-page Optimization: off-page optimization is a technique of seo in which we
covers activity that takes place elsewhere (e.g. link-building) outside the website.
In the off page seo we doesn’t change the website. We change back linking options.
Factors: Site Submission of Google & Top Search Engine
Sitemap submission Google webmaster, Bing Master
Feed submission, Directory Submission
![Page 12: search engine optimization ppt](https://reader031.vdocument.in/reader031/viewer/2022032114/55a787871a28ab96188b47b6/html5/thumbnails/12.jpg)
Blog Submission, Article Submission.
Social Networking, Social Book marking.
![Page 13: search engine optimization ppt](https://reader031.vdocument.in/reader031/viewer/2022032114/55a787871a28ab96188b47b6/html5/thumbnails/13.jpg)
Black Hat Techniques:• Hidden content:
• <!—Search engine optimisation, SEO, professional search engine optimisation company, spamming search engines –->
• Repeating keywords in description many times
• Getting links from the bad websites
![Page 14: search engine optimization ppt](https://reader031.vdocument.in/reader031/viewer/2022032114/55a787871a28ab96188b47b6/html5/thumbnails/14.jpg)
![Page 15: search engine optimization ppt](https://reader031.vdocument.in/reader031/viewer/2022032114/55a787871a28ab96188b47b6/html5/thumbnails/15.jpg)
![Page 16: search engine optimization ppt](https://reader031.vdocument.in/reader031/viewer/2022032114/55a787871a28ab96188b47b6/html5/thumbnails/16.jpg)
Panda Update
![Page 17: search engine optimization ppt](https://reader031.vdocument.in/reader031/viewer/2022032114/55a787871a28ab96188b47b6/html5/thumbnails/17.jpg)