Download - Search Engine Optimization(Google)
Search Engine Optimization
Presented by:Dileep kumar reddy C
Contents:What is SEO?
Why we use SEO?
Page Ranking & its Factors
SEO Strategies
What is SEO?Definition: Search Engine Optimization is a process of
increasing the page rank in the crawler based listings
of Search Engine for a site.How do crawlers work?Web crawler is a computer program that browses the
World Wide Web in a methodical, automated manner.Crawler follows the link to pages and stores a copy of
the page in SE’s Index based on its Page Ranking. The crawler indexes only those sites that have max
pagerank and it searches only for text and nothing else
Why we use SEO?SEO helps to ensure that a site is
accessible to a search engine and improves the chances that the site will be found by the search engine
Many SEO companies have been providing the assistance to the sites for increasing their page ranking
Page Ranking & Its factorsDefinition:
Page Ranking is a link analysis algorithm named after “Larry Page” and used by the Google Search Engine, That assigns a numerical weighing to each element (site) of a hyperlinked set of documents(web)
Factors of Page RankingInbound LinksOutbound LinksContents in the siteQuality links on the siteBad links on the siteHow old the domain/page
Factors of Page RankingInbound Links:
Inbound Links/Backlinks are the incoming links to a website or webpage which means that the link refers to the current site from other sites
Outbound Links : Links from the current site/page to another
websites. Outbound links do not take away PR from the page they are in. But, “In practice outbound links will end up reducing the all PR of your site.”
Inbound and Outbound links ex:
Factors of Page Ranking
Site’s Content : The search engine examines whether the
content of the page or site is relevant to the users query.
Content is of much importance and hence content is called as king
Factors of Page RankingQuality links: Quality links are those links which gives
more chances of hits for a site.
Factors of Page Ranking
Bad links on the site: Bad links are the broken out bound
links that are present in the site.. No. of bad links present in the site would have a drastic effect on the site
Age of the domain/page: Domains that have been around for
five years and more are considered to have more trust & the better the page rank
These factors all together work on determining the Page Rank of a site
Never confuse one of the page’s rank of a site with its Page Rank. They are two different things
Google reevaluates PageRank of a site/page thrice every year.
Simplified Explanation of Google PageRank
SEO Strategies:Use High Quality contentGuest PostingLink ExchangeKeep UpdatingCommenting on Other blogs with your
site aliasSocial bookmarkingWebsite accessibilityUsing commonly searched keywords
SEO Strategies:Website advertisingCreate Multiple PagesNever make Google believe that you
are using illegal tactics
Use High Quality contentIn order to increase Page Rank you
must have unique quality content which your readers want to share
Use effective terminology so that he can easily understand it and advise others to read
Guest posting & Link ExchangeMost Blogs have options of guest
posting through which you can post at their blog and get two or three backlinks in return to your blog and there occurs “link exchanging”.
this really helps if you are posting on good Page Rank Blog with the same Niche as yours
Ex sites: ask.com, yahoo answers
Keep Updating Google really likes Sites that
keep their content fresh and unique. The more you post, the more Google will crawl your site and the more chances for you to increase page rank .
So keep on updating the site frequently
Commenting on Other blogs with your site alias
Commenting is a very crucial process in generating a good Page Rank. In Blogging Community you must be very socially active.
Some Blogs are Do-Follow.so you generate back links to your site by just commenting on their posts
Social BookmarkingSocial networking sites have
higher page ranks If we share our site link on the
those sites can become a quality link and increases our page rank
Ex sites:Facebook, twitter, Google Plus,
squidoo
Facebook post sharing a site link
Website AccessibilityWebsite must be continuously working.
If your site is down due to some reasons for long period of time ,Google reduces its page ranking and indexes in Google database
Its better to use retail domains than home domains and free domains as their validity is limited
Using Commonly searched KeywordsWhile searching in internet people search
using the key words but not a whole sentence
For ex: c program on fibinocci seriesIn place of “write a c program to print fibinocci
series in the output”
So place those kind of keywords relevant to your sites
Also use frequently searched queries in your posts
Ex for using repeated query
Website advertising:Advertising your site in other site also
increases the pageranking as it also works as a backlink
But it’s a bit costly. Its better to use only for business earnings
Create Multiple Pages If we have multiple pages on the site then it
will strengthen its internal linkings and increases page ranking
Each link act as a link to the page itself
Eventhough internal linkings does not have much importance for page rank
Internal Linkings increases the pageviews and page views inturn increases pagerank
Create Multiple Pages
Never Use illegal TacticsActually SEO itself is illegal so. We have to
gradually increase our backlinks and adds etc.
IT should seem to google that its natural If Google finds that it is illegal then Google
blocks all the contents of the site in its search process
So never show google that we are increasing the site pagerank artificially
ConclusionThe aim of search engine
optimization is to increase ranking of client sites in an evolving manner.
Many companies are offering SEO outsourcing to various sites
Even though you have best content,High ranking in result is crucial in SEO business.