Download - Search Engine Success (BBC, 2003)
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search engine success - martin belam - may 2003
search engine success
may 2003martin belam
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search engine success - martin belam - may 2003
types of search engines - spidering engines
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search engine success - martin belam - may 2003
types of search engines - directories
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search engine success - martin belam - may 2003
user experience of search
some user comments - BBCi Search Usability Testing, August 2002
There's an overflow of information on it [the
Internet]. It can be difficult to decide which one is for you
It's got to be there - so i'll find it...
I'm pretty persistent, its a bit of a challenge
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search engine success - martin belam - may 2003
user experience of search
Eric A. Brewer, professor of Computer Science, University of California, Berkeley.
“Users expect a contemporary search engine to find the correct
document out of a few billion documents given (on average) only
1.7-words per query to go on.”
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search engine success - martin belam - may 2003
why are search engines important?
more than 1.5m of BBCi page impressions come from search engine referrals every week
many of these will be people who were not specifically looking for BBC content
some areas of the site generate 8% of their page impressions from search
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search engine success - martin belam - may 2003
the title tag
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search engine success - martin belam - may 2003
the title tag
<title>BBC - Communicate - Your thoughts, your views, your space</title>
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search engine success - martin belam - may 2003
the title tag
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search engine success - martin belam - may 2003
the description tag
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search engine success - martin belam - may 2003
the description tag
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search engine success - martin belam - may 2003
the description tag
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search engine success - martin belam - may 2003
the description tag
the description tag
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search engine success - martin belam - may 2003
the keyword tag
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search engine success - martin belam - may 2003
forget it
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search engine success - martin belam - may 2003
how search engines display your metadata
Your site is about this....
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search engine success - martin belam - may 2003
site structure and search
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search engine success - martin belam - may 2003
search engines do not index:
dynamic pages
drop-down menus
pages with no incoming links
headlines written with graphics
flash
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search engine success - martin belam - may 2003
if it is good for search, it is good for users:
simple text navigation & site maps
link to all content
use obvious titles not branding
pages that make sense in text browsers
valid HTML
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search engine success - martin belam - may 2003
search engine success
may 2003martin belam