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May 27-30, 2014 Congress Plaza Hotel & Convention Center #MRMW
Organized by
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Title Sponsor Gold Sponsors
Silver Sponsors
MRMW Chicago May 27-30, 2014 #MRMW
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Workshop Sponsors
Association & Education Partners
Networking Reception
Sponsor
Event App
Partner
Media Partners
MRMW Chicago May 27-30, 2014 #MRMW
![Page 4: Seeding Millennials Future Financial Product Purchase - Dstillery](https://reader033.vdocument.in/reader033/viewer/2022042821/55d5120bbb61eb682e8b46e7/html5/thumbnails/4.jpg)
Seeding Millennials Future Financial
Product Purchase
Lauren Moores VP of Analytics
Amit Phansalkar Chief Data Scientist
![Page 5: Seeding Millennials Future Financial Product Purchase - Dstillery](https://reader033.vdocument.in/reader033/viewer/2022042821/55d5120bbb61eb682e8b46e7/html5/thumbnails/5.jpg)
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Research
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MILLENNIALS
1980 2000
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MILLENNIALS
1980 2000
Challenge: initiate engagement with an audience that tends to exhibit low awareness and / or interest in purchasing
health and insurance products at this time.
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6AM 7AM 8AM
9AM
11AM
12PM 2PM
7PM
8PM 12AM
4PM
The Complete Customer Journey is Physical AND Digital
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Solutions
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1st Party
CRM
Location
Lifestyle
Device
Apps
Context
Intelligent Delivery
Display
Mobile
Video
TV
Native
Digital OOH
Custom Audience Raw Data
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Life Insurance Now
Dstillery Dscover Data @2014
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The Millennial Footprint
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Cross-Platform Campaign
Tablet
Display
Native
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Desktop Behavior
Seeds a New Prospect
Audience Segment
Third-Party Adds
a Household with
Children Segment
Cross-Site Behavior
and Known Demographics
Seed a New Demographic
Landscape Segment
Mobile Behavior
at Universities Seeds
a “Mobile Infusion” Segment
C A P T U R E
M AT C H
C O N N E C
T
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Audience Impressions and Site Visit Rate
0
200000
400000
600000
800000
1000000
1200000
1400000
1600000
1800000
2000000
0.000%
0.020%
0.040%
0.060%
0.080%
0.100%
0.120%
Imp
res
sio
n V
olu
me
Sit
e V
isit
Ra
te
MassMutual Segment Scale and Performance Jan 24 - Feb 22, 2014
Impressions Site Visit Index
Tablet
Display
Native
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Audience Behaviors
0
200000
400000
600000
800000
1000000
1200000
1400000
1600000
1800000
2000000
0.000%
0.020%
0.040%
0.060%
0.080%
0.100%
0.120%
Imp
res
sio
n V
olu
me
Sit
e V
isit
Ra
te
MassMutual Segment Scale and Performance Jan 24 - Feb 22, 2014
Impressions Site Visit Index
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Audience Cross-Device Time of Day
0
200000
400000
600000
800000
1000000
1200000
1400000
1600000
1800000
2000000
0.000%
0.020%
0.040%
0.060%
0.080%
0.100%
0.120%
Imp
res
sio
n V
olu
me
Sit
e V
isit
Ra
te
MassMutual Segment Scale and Performance Jan 24 - Feb 22, 2014
Impressions Site Visit Index
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THANK YOU!
Lauren Moores VP of Analytics
Amit Phansalkar Chief Data Scientist
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Title Sponsor Gold Sponsors
Silver Sponsors
MRMW Chicago May 27-30, 2014 #MRMW
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Workshop Sponsors
Association & Education Partners
Networking Reception
Sponsor
Event App
Partner
Media Partners
MRMW Chicago May 27-30, 2014 #MRMW
![Page 21: Seeding Millennials Future Financial Product Purchase - Dstillery](https://reader033.vdocument.in/reader033/viewer/2022042821/55d5120bbb61eb682e8b46e7/html5/thumbnails/21.jpg)
May 27-30, 2014 Congress Plaza Hotel & Convention Center #MRMW
Organized by