Download - SEGA Mobile Gaming Europe
Mobile Monday, Paris
September 4th, 2006
SEGA CONFIDENTIAL
A History of Success and Innovation1951 The company moved to Tokyo, and Service Games of Japan (also known
as SEGA) was officially registered, initially to provid coin-op machines to U.S. military stations in Japan.
1983 SEGA’s first consumer video game console produced: SG 1000
1986 Sega Enterprises was bought by a partnership between Sega Enterprises Japanese management and CSK, forming Sega Enterprises Ltd., a Japan-based company.
1989 Sega's new home console - the Genesis - is launched.
1990 Game Gear - Sega's handheld console, which went up against the Game Boy - is released.
1991 Sonic the Hedgehog is born and becomes Sega's new mascot when sales of the first game in the series go through the roof.
1995 Sega launches the Saturn a few weeks before Sony launches its main rival, the PlayStation. Sega Rally Championship and Virtua Fighter become instant hits.
1996 Sega launches Sega Saturn Net Link, an online console gaming network. 1999 Sega releases the Dreamcast. Launch games Sonic Adventure, Sega
Rally 2, and Virtua Fighter 3.
2003 Relaunched as purely a software publisher.
2004 SEGA / Sammy merger.
SEGA CONFIDENTIAL
SEGA’s Global network• Since 2004, SEGA and Sammy formed SEGA SAMMY HOLDINGS • This new start, as the SEGA SAMMY Group, will further our leading position as
a global entertainment company, by uniting corporate resources and maximising our corporate values. This sees the merger of two of Japan’s most prominent entertainment companies
SEGA – video game leaders
SAMMY – pachislot and pachinko domination
FY’05 Combined Sales of SEGA & SammyRevenue: $4.7 Billion
Net Profit: $470 Million
Market Capital: $10 billion
(as of 2nd Sept 2005)
SEGA CONFIDENTIAL
SEGA Japan•SEGA Mobile created in 2001
•More than 400 games•2/3 Doja games•1/3 Brew games
SEGA America•SEGA Mobile created
•50 games (Brew and Java)
SEGA Europe•SEGA Mobile created in 2005
•GLU Relationship•5 games so far
SEGA CONFIDENTIAL
SEGA Mobile on the globe
SEGA Japan•SEGA Mobile
•Research & Development•Product Development
& Design•Licensing
•Arcade & Console Publisher•IP Owners
SEGA America•SEGA Mobile
•Console & PC Publishing•Hollywood Licenses
SEGA Europe•SEGA Trade Marketing
•SEGA Mobile•Console / PC Publishing
•GLU Relationship•Localisation•Deployment
•Product Development & Design
SEGA CONFIDENTIAL
SOE Mobile’s access to global network of resources
SEGA CONFIDENTIAL
Mobile is also a technology
NTT DoCoMo and Sega developed SA800i
Sega in the Mobile Market in EuropeACHIEVEMENTS SO FARSince our launch in early 2005, SEGA Mobile has achieved ELSPA’s number 1 position with
our first title release : Sonic the Hedgehog part 1 being named the fastest selling mobile game N°1 in March & April, N° 3 in May and June
ROUTE TO MARKET• Initial distribution outsourced through iFone as an immediate route to market that now Glu
will continue to hold the distribution rights until Q1 2007.• SEGA focus for Q4 2006 and beyond is to secure direct agreements with premier
distribution partners throughout the EMEA region.
STRATEGYEntertainment for all
– Every game– For everyone– On every format– Using our experience and resources
SEGA CONFIDENTIAL
Meet the Team
• Al Pritchard – MD UK, Head of Mobile
• Darren Newnham – Business Development Manager
– Jessica Gwyther – Account & Marketing Manager
– Philippe Jeudy – Account Manager
• Agostino Simonetta – Producer
– Max Brode – Assistant Producer
– Georges Sakkas – Associate Producer
• Team draws experience from:
– Vodafone, O2, THQ, Namco, Jamdat
– Content Creation, Marketing, Finance
SEGA CONFIDENTIAL
SEGA CONFIDENTIAL
Sonic Mobile!
June 2005 SEGA signs 8 title deal
with iFone / GLU
Dec. 2005 Super Monkey Ball Mini-Golf released
April 2006 Sonic the Hedgehog
Pt 1 released
May 2006 Chu Chu Rocket
released
June 2006 Virtua Tennis 3D
released
September 2006
Sonic the Hedgehog Pt 2 released
January 2007 Monkey Ball Full Tilt
scheduled
February 2007 SEGA Rally scheduled
March 2007Virtua Fighter
scheduled
Nov. 2006
Héhé!
SEGA CONFIDENTIAL
Route to Market
Jan. 2007
Ahah!
Dec. 2006
Hoho!
Thank you
SEGA CONFIDENTIAL