Download - Seize the Deal Site Auction
Seize the Deal Site Auction
Townsquare Media is offering your business the opportunity to generate awareness and accrue a marketing allowance to reach nearly 500,000 potential customers across West Michigan on-air, on-line and with local
community events!
Your business will receive the following, to run August14th- August 26th • Minimum of 35,000 online ad impressions across all 5 stations August 14 th -August 26th
• Minimum of 5 email newsletters sent to our stations loyal listeners the week of August 19 th. That’s over 44,000 people!
• Minimum of 20 on-air and on-line spots promotions per station to run August 14 th -August 26th ( Minimum 100)
• Minimum of 7 on-air and on-line live chatter promotions per station to run August 14 th -August 26th (Minimum 28)
• 85% of the Retail Value in Advertising credits to be used towards Radio, Digital or Event marketing with TSM
In Return from you:
• One item or package for a minimum value of $500 to be auctioned
INTERNAL-STRATEGY_ Auction August 23rd-26th • Online leaderboard and banner ads, email newsletters and promotions to include information on auction dates and
items auctioned
• Seize the Deal, Grand Rapids home page will have an online banner that will be displayed to promote the auction
• Prior to August 23rd, creation of an auction preview page that will allow consumers to preview the items that will be available during the auction.
• When the auction goes live on August 23rd, the morning show on-air personalities will promote the opening of the auction and continue throughout the weekend with live updates on current bids for popular items.
• On the auction closing date, August 26th, on air personalities will inform listeners of the auction closing time of 6pm as well as updates on the most recent bids.
• Automated Emails will be sent to current bidders reminding them to keep an eye on their items and to place any further bids.
• Auction Items will begin their bidding at 40% of retail Value
• Bidding increments are relative to price of the auctions
• Auto Bids are available and bidder will receive an email sent when they have been outbid and a link to sign back in
Seize the Deal Home Page with
Promotional BannerSeize the Deal
Auction Preview Page
DIGITAL EXAMPLES- http://www.seizethedeal.com/cities/evansville/auctions
Leaderboard
Rectangle Banner
DIGITAL EXAMPLES