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Selling your products onlinein the Irish Market
By Philip HayesCoinigear Web Design(Deewhy Consultants)
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• About Coinigear Web Design• State of the Irish e-commerce market• Potential growth• Build a business, not a website• Business Benefits• If you build it, will they come?• Measure your success• Billing options• Security• Questions
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About Coinigear Web Design
• Web design and development company based in Dungarvan
• Specializing in corporate websites and e-commerce solutions.
• Custom php and javascript development• Also provide SEO (search engine optimization)
services and hosting
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Sample corporate websites
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Sample e-commerce sites
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State of Irish e-commerce market
• New research, illustrated in the graph, shows that Irish companies have a higher proportion of online sales than those of any other EU country.
• More than 70% of products sought by Irish consumers were only available from cross-border providers
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Potential Growth
• Newly published figures for the final quarter of 2009 show the total number of broadband subscribers at 1.44 million, a 20% increase year-on-year.
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Potential Growth
• In 2009, the average internet user was online for 13.2 hours a week, compared with 10 hours a week the previous year, according to the latest ComReg data.
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Potential Growth
• Young adults are more likely to shop online than older or younger Irish consumers, according to new Eurostat figures.
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Build a business, not a website
– 5 Ps: Proper Preparation Prevents Poor Performance– Avoid
• Weak or inconsistent branding• Cart abandonment• Bad User Experience and usability• Poor navigation• Slow performance• Slow or limited site search• Inability to make changes quickly• Poor Performance with search engines
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Business Benefits
• Attracting New Customers• Increasing Sales• Increasing Customer Loyalty and Retention improves user
satisfaction and trust which translates into returning customers
• Providing Superior Customer Service and Communications• Reducing Operating Costs and Increasing Efficiency• Promoting Your Brand and Enhancing Your Brand Image• Preparing for Future Needs
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If you build it will they come?
• Building the site is only the first step• Getting visitors to your site is a long-term
project• SEF (Search engine Friendly) urls. • Work the search engines• Link, link, and link again• Converting visitors to sales is the ultimate goal
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If you build it will they come?
• Google Adwords• Organic Search• Referrals from other sites• Affiliate marketing programs• Outbound e-mail campaigns (20% of
customers 80% of business)• Twitter, Facebook, Youtube, Linkedin
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Measure your success
• Traffic: The number of visitors that are coming to your site
• Stickiness: The amount of time users spend on the site and the number of pages they view
• Conversion: The percent of visitors who become customers and the size of the average sales ticket
• Customer Retention: The number of customers who return to your site and the frequency of their purchase
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Measure your success
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Billing options
• Paypal– No monthly subscription charges– No setup fees– Around 3% per transaction– Not very professional
• Realex / Sagepay– €30 / month minimum charge– No percentage taken– Fully integrated in e-commerce site
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Security
• SSL encryption for all credit card numbers• Regular patching to prevent hacking• No credit card details stored in system• Anti-spam mechanisms such as captcha
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Questions