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Seminar on Halal: Brunei’s
Perspective
Cristalina Jalil Marsal
Deputy Head Halal Innovation Industry Centre
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Good Morning
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BRUNEI DARUSSALAM - POTENTIAL AREAS FOR INVESTMENTS
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Potential areas:
Food Security
Bruneihalal & Halal Science
BioInnovation Corridor & Biodiversity
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Brunei Darussalam
• Strong Islamic Country
• Green Environment :
• Blue Sky, Clean Air, Fresh Water
• 74% forest cover (pristine)
• Politically Stable
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Food Security in Brunei Darussalam
Towards Self-Sufficiency in Food Production
99.18%
85.7%
80%
0.69%
4.44%
99.15%
2011 data
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Food Security
• To increase local food production
• Improve the quality of local food products
• Improve capability in food safety
• Technology inflow
• Investment in green house production of high quality vegetables and flowers
• Outsource expertise in research and development to improve quality of local agriculture and fisheries products
Investment Opportunities and potential areas for collaboration
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The Bruneihalal Brand
The Bruneihalal Brand was launched by His Majesty The Sultan and Yang Di-Pertuan of Brunei Darussalam in August 2009
Muslim population – 1.8 billion Halal industry – US$ 2.1 trillion
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World Halal Labels
Text
Text Text
Text
Text
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Halal Brand Vs Halal Label
Halal Brand Marque
Halal Certification Label
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Potential Areas for Collaboration and Investment
Outside Brunei Darussalam
• Contract manufacturing/private labeling with food companies
• As a reference laboratory for Halal Science
In Brunei Darussalam
• Investment in manufacturing of Halal food, cosmetics, Health products at the Brunei Innovation Corridor for the regional (600 million) or global market (1.8 billion)
• Investment in Halal logistic (in an effort to make Brunei Darussalam as Hub for the BIMP EAGA region).
www.themegallery.com Company Logo
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Brunei Darussalam Halal Science Initiatives
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INITIATIVES TAKEN
Setting up of the Brunei
Darussalam Halal Science Centre
Strengthening of Halal Science capabilities
Halal products research and development
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Objectives
Provide Halal analytical services for the detection of contamination in raw and finished products for Halal market.
Carry out research and development on Halal analysis and production of Halal products.
Establish an extensive Halal related database for reference.
Provide scientific support services to the Ministry of Religious Affairs for certification of Halal products.
To function as a non-profit organization (Fardu Kifayah).
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Memorandum of Understandings (MoU)
Graduate School of Engineering, Osaka University, Japan
• Establish a collaboration on food and ingredient testing
capabilities and biodiversity-related studies including screening of
novel bio-functional materials and jointly develop methods for food
and beverages analysis
Japan Food Research Laboratories, Japan
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Activities
Analytical Services
Database Development
Research & Development
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Database Development
Food Products Food Additives
Cosmetics Medicines and Health Supplements
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Research & Development
R&D
Food Ingredients
Analytical Method
Development
Alternative Halal
Products
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Current Analytical Services
Molecular Biology
Detection of porcine derivatives using PCR
Animal speciation of raw products using ELISA
Animal speciation of cooked products using ELISA
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Analytical Services
Analysis
Fats & Oils
Proteins & DNA
Alcohol
Gelatin
Blood contamination
Biochemical contamination
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Become an accredited lab
Screening of all imported and locally produced goods
R&D to develop and apply advanced methodologies
GLOBAL REFERENCE LAB
The Future….
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Brunei Innovation Corridor
BIC SITE
Empire Hotel & Country Club
JIS
UBD
Shahbandar Forest Recreational Park
ITB
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Strategic Location of Brunei Darussalam There are air connections to major cities within ASEAN (BKK – JKT - KUL – SIN)
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Regional Context of BIC Located at the Brunei-Muara District, the most populous district of the country
BIC is located on the outskirt of BSB. It is approximately 10 km from BSB and 5 km from the Airport assuming traveling on the Highway Network
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The Logistic Advantages of Brunei
Darussalam Enhancing Logistic Advantages due to BIC
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To China, Pakistan, India, Eastern Europe
To Australia, New Zealand
To Hong Kong, Japan, US
Evolution due to increase in: •Cargo base •Trade flows •Business tourism •Financial activities
Current Situation (By-Pass) Post-Corridor Era (Regional Hub)
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Body Copy Headings Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nulla aliquet lectus ac elit commodo scelerisque. Aenean condimentum ultricies mauris, vitae gravida nisi ultricies vitae. Duis vitae ultricies elit. Vivamus id orci id erat convallis aliquam. Proin
venenatis lacinia feugiat. Bullet Points:
The Bullet Points can be enlarged
Large Heading Bullet Poin
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Aerial View of BIC Phase 1 is shaded in red
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Aerial View of Phase 1 Various aerial view of Phase 1.
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They intend to supplement to the current planning
standards of Brunei Darussalam …
A generic set of guidelines covering:
• Building Design with reference to Heritage, setback,
materials, sustainability, color tone …
• Parking
• Landscaping
• Signage, fencing, lighting …
• Secured by Design or Crime Prevention Through
Environmental Design (CPTEP)
•Good Manufacturing Practices – principles to be
embedded into the design guidelines.
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Development Guidelines Development Guidelines will certain, transparent with predictable outcomes for
developers. Avoidance of piece meal development.
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BIODIVERSITY
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•Medicinal plants
•Natural remedy
•Health Supplements
•Ecotourism
•Ecological model
•Habitat study
•Environmental study
•Bio-fertilizer
•Rennet
•Food ingredients
•Aromatics
•Cosmetics
•Gene pool
PLANT MICROBES
HERBS FOREST
RESEARCH AND INNOVATION - BIOPROSPECTING
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Potential areas for Collaboration Establishment of research and development activities in Brunei Darussalam
Innovative ingredients (Halal, natural or organic)
Environment/nature/flora and fauna
National Herbarium of Brunei Darussalam
Forest management and stewardship
Peat studies
Carbon trading studies
Commercialisation of new innovative products
example halal rennet, coloring,
natural/halal preservatives
health products
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HIIC
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Thank You
Arigato Gozaimashita