Download - SEO and Mobile Friendliness
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SEO and Mobile Friendliness
Together at last…
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Let’s Start with the Basics...• What is SEO?• the process of affecting the visibility of a website or a web page in a search
engine's unpaid results.
• What is Responsive?• an approach to web design aimed at crafting sites to provide an optimal
viewing and interaction experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from desktop computer monitors to mobile phones).
(Thanks to Wikipedia for these incredibly precise definitions.)
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Two Worlds Apart• SEO is used to help people find your website through search engine
searches; responsive design helps your website be viewed on a smaller screen, such as on your smartphone (or iPhone for...you people)• There were not many occurrences where the design/development of
your website and its ability to show up on search rankings (mobile or otherwise) would intersect• And then came….
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MOBILE-GEDDON!!!
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What is Mobile-Geddon?• Google announced an update to its algorithm that would affect
mobile search rankings• It would use “Mobile Friendliness” as a ranking factor• Simply put, if your website isn’t mobile friendly, it would drop on
search rankings if being searched for on a mobile device• Starting on April 21st of this year, the algorithm went into effect
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Why The Change?• Mary Meeker, an analyst at
Kleiner Perkins Caufield Byers, predicted in 2008 that "Mobile to overtake fixed Internet access by 2014"• comScore co-founder Gian
Fulgoni said in January that 52% of time spent on Internet is done on a mobile device
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Shut Up and Take My Money!• Online shopping done a lot on mobile; in 2014, 150 million people
used a mobile device to research, browse, or compare products• More than half of those who did some form of shopping on mobile
made a purchase• Big for local business as well; 2013 Google study showed that 50% of
consumers who conducted a smartphone search for a local store visited that store within 24 hours
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How Does WordPress Help?• WordPress has many themes that have mobile-first code already
created by awesome people that you can simply apply to your blog or website• (If you look hard enough, you can find quite a few of them for free!!)• For the SEO side, there are great plugins that can help, but the
absolute standard is WordPress SEO by Yoast
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Questions?