Download - SEO Basics - The What and Why of SEO
Transcript
- 1. SEO Timeline
- 2. What and why of SEO
- 3.
- We wont teach you everything about SEO ,
- just what you need
- 4. What is SEO? Your Website Here
- 5. SEO is visibility for your website through disciplined business practices SEO isnt magic or voodoo
- 6. Customers are searching, Why SEO? SEO directs them
- 7. Time is the only cost Active buyers Conversion tracking Nimble Targeted Pull advertising On 24/7 Indefinite shelf life SEO Benefits
- 8. 3 Keys of SEO
- 9.
- 10. Can see your website?
- 11.
- 12. If you publish, they will come
- 13.
- 14. Links connect one website to another
- 15. How Search Engines read Most keyword-rich content Least important content
- 16. You see Search Engines read keywords sees
- 17. What is a Keyword?
- 18. What is your PageRank? to How Google grades your web pages Page not website Rank not score Higher Rank beats quantity
- 19. What is SEM? Paying to be here
- 20. Where do people click? SEM 20% SEM 10% SEO 70%
- 21. How do I get there?
- Create Content
- 22. Where do I publish?
- Use Social Media
- 23. Turn content into Links The lifeblood of SEO Links vouch for your website Quality over quantity Increase Pagerank Drives traffic
- 24. Keyword-rich anchor text
- Incorrect:
- Would you like to buy a boat? Click Here
- 25. User Experience Purpose Natural flow Lead your buyers Organized internal structure Is your website easy to read, navigate and use?
- 26. Website Analytics Window into your website Track user activity Increase conversions Keyword data
- 27. Now you know SEO basics
- 28. Learn SEO practices
- 29. SEO Timeline Services Education - SEO/SEM - Social Media - User experience Deliverables - Website Reviews - SEO Timelines - Diagnostic Reports Consulting - Online Marketing Setup - Ongoing Support
- 30. Thank You [email_address] [email_address] www.seotimeline.com