Download - SEO for E-Commerce By Adam Audette
![Page 1: SEO for E-Commerce By Adam Audette](https://reader034.vdocument.in/reader034/viewer/2022052606/5889b7341a28aba54d8b668d/html5/thumbnails/1.jpg)
SEO for Ecommerce Adam Audette
@audette
![Page 2: SEO for E-Commerce By Adam Audette](https://reader034.vdocument.in/reader034/viewer/2022052606/5889b7341a28aba54d8b668d/html5/thumbnails/2.jpg)
2
A Performance Marketing Agency
Data Driven, Tech Enabled Performance Marketing
Consulting | Analytics | Technology | Data | Creative | Media
CRM | Loyalty | Digital
Our heritage in data, technology and analytics gives us unique consumer insights, combined with our strength in performance media, fuels our ability to develop and execute addressable customer experiences that drive marketing
performance
![Page 3: SEO for E-Commerce By Adam Audette](https://reader034.vdocument.in/reader034/viewer/2022052606/5889b7341a28aba54d8b668d/html5/thumbnails/3.jpg)
3
Customer Strategy
Channel Activation
Measurement
Orchestration
Content • Creative Development • Content Development • User Experience
• Search • Display • Paid Social • Email • Direct Mail
• Website • Mobile • Native App • Social • Call Center • In Store
• Audience Plan • Experience Plan • Media Plan • Test Plan
• Market Sizing • Segmentation • Portfolio Strategy • Journey Mapping • Change Management
• Measurement Strategy • Attribution • Marketing Mix • Forecasting & Simulation
• Audience Management • Campaign Management • Decision Management
Audience Planning
Media Activation
Database ID Management
Analytics CMS DMP
Campaign Loyalty
![Page 4: SEO for E-Commerce By Adam Audette](https://reader034.vdocument.in/reader034/viewer/2022052606/5889b7341a28aba54d8b668d/html5/thumbnails/4.jpg)
4
Customer Strategy
Channel Activation
Measurement
Orchestration
Content • Creative Development • Content Development • User Experience
• Search • Display • Paid Social • Email • Direct Mail
• Website • Mobile • Native App • Social • Call Center • In Store
• Audience Plan • Experience Plan • Media Plan • Test Plan
• Market Sizing • Segmentation • Portfolio Strategy • Journey Mapping • Change Management
• Measurement Strategy • Attribution • Marketing Mix • Forecasting & Simulation
• Audience Management • Campaign Management • Decision Management
Audience Planning
Media Activation
Database ID Management
Analytics CMS DMP
Campaign Loyalty
SEO
![Page 5: SEO for E-Commerce By Adam Audette](https://reader034.vdocument.in/reader034/viewer/2022052606/5889b7341a28aba54d8b668d/html5/thumbnails/5.jpg)
Our Clients Selection of our clients
![Page 6: SEO for E-Commerce By Adam Audette](https://reader034.vdocument.in/reader034/viewer/2022052606/5889b7341a28aba54d8b668d/html5/thumbnails/6.jpg)
Key Inputs in the SEO Approach Research
• Competitive Analysis
• Benchmarks, KPIs, Goals
• Opportunity Forecast
• Business Justification
Topical Content Relevance • Topic discovery
• Personas & demographics
• Keyword Research
• Query Mapping
• Content Optimization
Technical Site Arch • Crawl Space
• Duplication
• Internal Linking
• International
• Site Architecture
Content Strategy • Content Inventory
• Workflow & Conversion Path
• Execution of Topics
• External Engagement
Results & Measurement • Reporting
• Analytics
![Page 7: SEO for E-Commerce By Adam Audette](https://reader034.vdocument.in/reader034/viewer/2022052606/5889b7341a28aba54d8b668d/html5/thumbnails/7.jpg)
SEO Touches Everything
7
SEO UX / Frontend
PR
Social Media
Creative / Brand
Engineering
C-suite
![Page 8: SEO for E-Commerce By Adam Audette](https://reader034.vdocument.in/reader034/viewer/2022052606/5889b7341a28aba54d8b668d/html5/thumbnails/8.jpg)
Two Pillars of SEO: Technical & Audience
8
Technical Audience
![Page 9: SEO for E-Commerce By Adam Audette](https://reader034.vdocument.in/reader034/viewer/2022052606/5889b7341a28aba54d8b668d/html5/thumbnails/9.jpg)
Two Pillars of SEO: Technical & Audience
9
Technical Audience Search Engines Audience
Crawl space Search behavior
Duplication Workflows
Dynamic content Content topics
Site migrations KW research
Mobile serving Engagement
Int’l sites Conversion paths
![Page 10: SEO for E-Commerce By Adam Audette](https://reader034.vdocument.in/reader034/viewer/2022052606/5889b7341a28aba54d8b668d/html5/thumbnails/10.jpg)
10
Today’s Talk
• Technical SEO
• On-page & Content
• Other Stuff
AG
END
A
![Page 11: SEO for E-Commerce By Adam Audette](https://reader034.vdocument.in/reader034/viewer/2022052606/5889b7341a28aba54d8b668d/html5/thumbnails/11.jpg)
11
Today’s Talk
• Technical SEO
• On-page & Content
• Other Stuff
AG
END
A
![Page 12: SEO for E-Commerce By Adam Audette](https://reader034.vdocument.in/reader034/viewer/2022052606/5889b7341a28aba54d8b668d/html5/thumbnails/12.jpg)
Technical SEO is Dependable
Brand creative
Technical
Higher cost, lower dependability
Lower cost, higher dependability
![Page 13: SEO for E-Commerce By Adam Audette](https://reader034.vdocument.in/reader034/viewer/2022052606/5889b7341a28aba54d8b668d/html5/thumbnails/13.jpg)
Technical Hits Several Areas Research
• Competitive Analysis
• Benchmarks, KPIs, Goals
• Opportunity Forecast
• Business Justification
Topical Content Relevance • Topic discovery
• Personas & demographics
• Keyword Research
• Query Mapping
• Content Optimization
Technical Site Arch • Crawl Space
• Duplication
• Internal Linking
• International
• Site Architecture
Content Strategy • Content Inventory
• Workflow & Conversion Path
• Execution of Topics
• External Engagement
Results & Measurement • Reporting
• Analytics
Tech
![Page 14: SEO for E-Commerce By Adam Audette](https://reader034.vdocument.in/reader034/viewer/2022052606/5889b7341a28aba54d8b668d/html5/thumbnails/14.jpg)
*it always depends
These are typically* the highest priority areas
Technical SEO for Ecommerce
• Duplication • Faceted Navigation • Pagination • Speed • Site Search • Mobile
![Page 15: SEO for E-Commerce By Adam Audette](https://reader034.vdocument.in/reader034/viewer/2022052606/5889b7341a28aba54d8b668d/html5/thumbnails/15.jpg)
Canonical Crawl Paths – simple power
Technical SEO for Ecommerce
Home Category Sub-cat Product
Navigation & internal links, external backlinks, canonical tags, XML files all point to the same definitive URLs.
![Page 16: SEO for E-Commerce By Adam Audette](https://reader034.vdocument.in/reader034/viewer/2022052606/5889b7341a28aba54d8b668d/html5/thumbnails/16.jpg)
Ecommerce sites commonly have dupe issues at the product level
• Use forensics to delve into the issue (just a few tools, keep it simple)
• Normally what’s indexed is what matters (if it’s a dupe but isn’t crawled, de-prioritize)
• Always crawl the site yourself
• Keep it actionable! Don’t get caught in the maze
Duplication
![Page 17: SEO for E-Commerce By Adam Audette](https://reader034.vdocument.in/reader034/viewer/2022052606/5889b7341a28aba54d8b668d/html5/thumbnails/17.jpg)
Duplication
Search modifiers are the tl;dr of SEO forensics.
My favorite site searches for dupe content:
• site:mydomain.com and variations • Exclude subdomains with: –site:blog.mydomain.com • Find duplicate domains with –site:mydomain.com intitle:exact title tag
![Page 18: SEO for E-Commerce By Adam Audette](https://reader034.vdocument.in/reader034/viewer/2022052606/5889b7341a28aba54d8b668d/html5/thumbnails/18.jpg)
Duplication
Search modifiers are the tl;dr of SEO forensics.
My favorite site searches for dupe content:
• site:mydomain.com and variations • site:mydomain.com with: intitle:”product or category title tag”
![Page 19: SEO for E-Commerce By Adam Audette](https://reader034.vdocument.in/reader034/viewer/2022052606/5889b7341a28aba54d8b668d/html5/thumbnails/19.jpg)
Duplication
Easy Wins! mm smells like buttery popcorn
![Page 20: SEO for E-Commerce By Adam Audette](https://reader034.vdocument.in/reader034/viewer/2022052606/5889b7341a28aba54d8b668d/html5/thumbnails/20.jpg)
Duplication
Search modifiers are the tl;dr of SEO forensics.
My favorite site searches for dupe content:
• inurl:prodID=121212 • Use with site:mydomain.com • Experiment with using category or folders, too, like: site:mydomain.com inurl:/category/ • Knock off successive folders • Use with intitle, such as: site:mydomain.com inurl:prodID=121212 intitle:”we’ve got all the stuff
here : brand”
![Page 21: SEO for E-Commerce By Adam Audette](https://reader034.vdocument.in/reader034/viewer/2022052606/5889b7341a28aba54d8b668d/html5/thumbnails/21.jpg)
![Page 22: SEO for E-Commerce By Adam Audette](https://reader034.vdocument.in/reader034/viewer/2022052606/5889b7341a28aba54d8b668d/html5/thumbnails/22.jpg)
Faceted navigations pose crawling challenges.
Keep it focused on user behavior.
• What facets represent search queries best? • What types of content do you want crawled and indexed?
Faceted Navigation Faceted Navigation
![Page 23: SEO for E-Commerce By Adam Audette](https://reader034.vdocument.in/reader034/viewer/2022052606/5889b7341a28aba54d8b668d/html5/thumbnails/23.jpg)
Faceted Navigation
Important facets for SEO
![Page 24: SEO for E-Commerce By Adam Audette](https://reader034.vdocument.in/reader034/viewer/2022052606/5889b7341a28aba54d8b668d/html5/thumbnails/24.jpg)
Faceted Navigation
NOT important facets for SEO
![Page 25: SEO for E-Commerce By Adam Audette](https://reader034.vdocument.in/reader034/viewer/2022052606/5889b7341a28aba54d8b668d/html5/thumbnails/25.jpg)
Be discriminating with what gets crawled.
Examples to crawl: • category, brand, item, type
Examples to not crawl: • size, price, session ID, review rating/count Consider: • color, size, various attributes (uses, materials, etc)
Faceted Navigation Faceted Navigation
![Page 26: SEO for E-Commerce By Adam Audette](https://reader034.vdocument.in/reader034/viewer/2022052606/5889b7341a28aba54d8b668d/html5/thumbnails/26.jpg)
Tools to use for crawling controls on facets.
Ensure URLs are constructed only one way. • No creation of different URLs based on selection order
Ensure rel canonical signals are on URLs that have tracking parameters appended. Don’t be afraid to use parameters within URLs.
• key=value&pair constructed URLs allow easier crawling and management in GWT • Never use folders for session IDs or params that don’t change page content
Faceted Navigation
1
2
3
Faceted Navigation
![Page 27: SEO for E-Commerce By Adam Audette](https://reader034.vdocument.in/reader034/viewer/2022052606/5889b7341a28aba54d8b668d/html5/thumbnails/27.jpg)
“Using non-standard encoding is just asking for trouble.”
– Mehmet Aktuna
Google Crawling Team
![Page 28: SEO for E-Commerce By Adam Audette](https://reader034.vdocument.in/reader034/viewer/2022052606/5889b7341a28aba54d8b668d/html5/thumbnails/28.jpg)
“Using non-standard encoding is just asking for trouble.”
– Mehmet Aktuna
Google Crawling Team
![Page 29: SEO for E-Commerce By Adam Audette](https://reader034.vdocument.in/reader034/viewer/2022052606/5889b7341a28aba54d8b668d/html5/thumbnails/29.jpg)
Non-standard encoding means using characters in URLs like : , [ ] …
![Page 30: SEO for E-Commerce By Adam Audette](https://reader034.vdocument.in/reader034/viewer/2022052606/5889b7341a28aba54d8b668d/html5/thumbnails/30.jpg)
Tools to use for crawling controls on facets.
Faceted Navigation
Use rel=nofollow on non-essential facets. • Links can still be crawled, but this will decrease discovery
Have non-essential facets rel canonical to a superset page: http://www.mydomain.com/cat/shoes?brand=nike&color=green&price=100
<link rel=“canonical” href=“http://www.mydomain.com/cat/shoes?brand=nike&color=green&view=all” />
Faceted Navigation
![Page 31: SEO for E-Commerce By Adam Audette](https://reader034.vdocument.in/reader034/viewer/2022052606/5889b7341a28aba54d8b668d/html5/thumbnails/31.jpg)
Tools to use for crawling controls on facets.
Faceted Navigation
Option: place all unnecessary facets in a unique directory. Robots.txt exclude this directory.
http://www.mydomain.com/cat/shoes?brand=nike&color=green&price=100
http://www.mydomain.com/filters/shoes?brand=nike&color=green&price=100
User-agent: * Disallow: /filters/
Faceted Navigation
![Page 32: SEO for E-Commerce By Adam Audette](https://reader034.vdocument.in/reader034/viewer/2022052606/5889b7341a28aba54d8b668d/html5/thumbnails/32.jpg)
Tools to use for crawling controls on facets.
Faceted Navigation
Issues with robots.txt
• It’s a sledgehammer approach • Nothing will be crawled • No link equity will flow • You’ll get ‘suppressed listings’ in the index like this…
Faceted Navigation
![Page 33: SEO for E-Commerce By Adam Audette](https://reader034.vdocument.in/reader034/viewer/2022052606/5889b7341a28aba54d8b668d/html5/thumbnails/33.jpg)
Links are crawled but URLs are blocked.
Faceted Navigation
Tools to use for crawling controls on facets.
![Page 34: SEO for E-Commerce By Adam Audette](https://reader034.vdocument.in/reader034/viewer/2022052606/5889b7341a28aba54d8b668d/html5/thumbnails/34.jpg)
Tools to use for crawling controls on facets.
Faceted Navigation
Parameter Handling
• Powerful and configurable • Need key=value&pair structured URLs • Requires you to truly understand your site
Faceted Navigation
![Page 35: SEO for E-Commerce By Adam Audette](https://reader034.vdocument.in/reader034/viewer/2022052606/5889b7341a28aba54d8b668d/html5/thumbnails/35.jpg)
Faceted Navigation
![Page 36: SEO for E-Commerce By Adam Audette](https://reader034.vdocument.in/reader034/viewer/2022052606/5889b7341a28aba54d8b668d/html5/thumbnails/36.jpg)
Faceted Navigation
![Page 37: SEO for E-Commerce By Adam Audette](https://reader034.vdocument.in/reader034/viewer/2022052606/5889b7341a28aba54d8b668d/html5/thumbnails/37.jpg)
Ah meta noindex…yes very interesting
![Page 38: SEO for E-Commerce By Adam Audette](https://reader034.vdocument.in/reader034/viewer/2022052606/5889b7341a28aba54d8b668d/html5/thumbnails/38.jpg)
What about meta noindex?
Faceted Navigation
Meta noindex is strangely absent from Google’s advice.
• I’m less confident in meta noindex, follow really doing what we want it to: keeping content out of the index but still crawled.
• meta noindex, follow + rel canonical are conflicting signals.
• There are signs that Google is choosing to treat meta noindex differently than before.
Meta Noindex
![Page 39: SEO for E-Commerce By Adam Audette](https://reader034.vdocument.in/reader034/viewer/2022052606/5889b7341a28aba54d8b668d/html5/thumbnails/39.jpg)
Sorts/views shouldn’t be crawled.
![Page 40: SEO for E-Commerce By Adam Audette](https://reader034.vdocument.in/reader034/viewer/2022052606/5889b7341a28aba54d8b668d/html5/thumbnails/40.jpg)
Pages should be consolidated.
![Page 41: SEO for E-Commerce By Adam Audette](https://reader034.vdocument.in/reader034/viewer/2022052606/5889b7341a28aba54d8b668d/html5/thumbnails/41.jpg)
Sorts shouldn’t be crawled.
Sorts & Pages
Sorts are different views of the same data set.
• Use rel=nofollow on sort links • Use rel=canonical on sort URLs to a superset page (normally the view all)
Sorts & Pages
![Page 42: SEO for E-Commerce By Adam Audette](https://reader034.vdocument.in/reader034/viewer/2022052606/5889b7341a28aba54d8b668d/html5/thumbnails/42.jpg)
Sorts shouldn’t be crawled.
Sorts & Pages
Sorts are different views of the same data set.
• Have sort links coded as page anchors that don’t create unique URLs (e.g. mydomain.com/cat#sort100)
• Use javascript links that are less likely to be crawled (Googlebot will probably still
crawl them, so put them in a disallowed js script)
Sorts & Pages
![Page 43: SEO for E-Commerce By Adam Audette](https://reader034.vdocument.in/reader034/viewer/2022052606/5889b7341a28aba54d8b668d/html5/thumbnails/43.jpg)
There are two main ways to consolidate pages.
Sorts & Pages
Use either rel next/prev or rel canonical.
• Rel prev/next creates a series of pages • Should still use rel canonical on duplicative URLs (such as tracking IDs)
Sorts & Pages
![Page 44: SEO for E-Commerce By Adam Audette](https://reader034.vdocument.in/reader034/viewer/2022052606/5889b7341a28aba54d8b668d/html5/thumbnails/44.jpg)
There are two main ways to consolidate pages.
Sorts & Pages
Use either rel next/prev or rel canonical.
• Rel canonical, if used for pagination, should reference the view all page • The view all page needs to provide a good user experience (fast loading)
Sorts & Pages
![Page 45: SEO for E-Commerce By Adam Audette](https://reader034.vdocument.in/reader034/viewer/2022052606/5889b7341a28aba54d8b668d/html5/thumbnails/45.jpg)
45
Google crawls dynamic content
![Page 46: SEO for E-Commerce By Adam Audette](https://reader034.vdocument.in/reader034/viewer/2022052606/5889b7341a28aba54d8b668d/html5/thumbnails/46.jpg)
46
Google crawls dynamic content
Dynamically inserted images and content
![Page 47: SEO for E-Commerce By Adam Audette](https://reader034.vdocument.in/reader034/viewer/2022052606/5889b7341a28aba54d8b668d/html5/thumbnails/47.jpg)
47
Google crawls dynamic content
JavaScript links and redirects
![Page 48: SEO for E-Commerce By Adam Audette](https://reader034.vdocument.in/reader034/viewer/2022052606/5889b7341a28aba54d8b668d/html5/thumbnails/48.jpg)
48
Google crawls dynamic content
Dynamically inserted meta data
<head> <(tle>NBA LIVE 15 -‐ Features -‐ EA SPORTS -‐ Official Site</(tle> <meta name="descrip(on" content="NBA LIVE features the best visuals in franchise history and 500+ gameplay improvements delivering a fluid, fun and authenQc basketball experience."> <link rel="canonical" href=“hWps://www.easports.com/nba-‐live/features" >
![Page 49: SEO for E-Commerce By Adam Audette](https://reader034.vdocument.in/reader034/viewer/2022052606/5889b7341a28aba54d8b668d/html5/thumbnails/49.jpg)
The Era of Dynamic Sites and SEO
49
![Page 50: SEO for E-Commerce By Adam Audette](https://reader034.vdocument.in/reader034/viewer/2022052606/5889b7341a28aba54d8b668d/html5/thumbnails/50.jpg)
The Era of Dynamic Sites and SEO
50
JS redirects
![Page 51: SEO for E-Commerce By Adam Audette](https://reader034.vdocument.in/reader034/viewer/2022052606/5889b7341a28aba54d8b668d/html5/thumbnails/51.jpg)
The Era of Dynamic Sites and SEO
51
JS links
![Page 52: SEO for E-Commerce By Adam Audette](https://reader034.vdocument.in/reader034/viewer/2022052606/5889b7341a28aba54d8b668d/html5/thumbnails/52.jpg)
The Era of Dynamic Sites and SEO
52
Dynamic content
![Page 53: SEO for E-Commerce By Adam Audette](https://reader034.vdocument.in/reader034/viewer/2022052606/5889b7341a28aba54d8b668d/html5/thumbnails/53.jpg)
Here’s What You Need To Know
53
1. JavaScript can be okay for Google
(including redirects)
![Page 54: SEO for E-Commerce By Adam Audette](https://reader034.vdocument.in/reader034/viewer/2022052606/5889b7341a28aba54d8b668d/html5/thumbnails/54.jpg)
54
2. Other search engines are behind
(and so are Twitter and Facebook)
Here’s What You Need To Know
![Page 55: SEO for E-Commerce By Adam Audette](https://reader034.vdocument.in/reader034/viewer/2022052606/5889b7341a28aba54d8b668d/html5/thumbnails/55.jpg)
55
3. Google reads the DOM
(html source = 50% or less of the picture)
Here’s What You Need To Know
![Page 56: SEO for E-Commerce By Adam Audette](https://reader034.vdocument.in/reader034/viewer/2022052606/5889b7341a28aba54d8b668d/html5/thumbnails/56.jpg)
#MRKGsummit15 @MerkleRKG
Ramifications
56
![Page 57: SEO for E-Commerce By Adam Audette](https://reader034.vdocument.in/reader034/viewer/2022052606/5889b7341a28aba54d8b668d/html5/thumbnails/57.jpg)
#MRKGsummit15 @MerkleRKG
Ramifications
57
![Page 58: SEO for E-Commerce By Adam Audette](https://reader034.vdocument.in/reader034/viewer/2022052606/5889b7341a28aba54d8b668d/html5/thumbnails/58.jpg)
#MRKGsummit15 @MerkleRKG
Ramifications
58
![Page 59: SEO for E-Commerce By Adam Audette](https://reader034.vdocument.in/reader034/viewer/2022052606/5889b7341a28aba54d8b668d/html5/thumbnails/59.jpg)
Let’s talk speed …
![Page 60: SEO for E-Commerce By Adam Audette](https://reader034.vdocument.in/reader034/viewer/2022052606/5889b7341a28aba54d8b668d/html5/thumbnails/60.jpg)
Site speed is crucial.
Speed
• 40% of your visitors will abandon a site if loading takes longer than 3 seconds (Gomez)
• Half of your visitors expect a site to load in 2 seconds or less (Gomez)
• 1 second in loading time decreases conversion by 7% (Strange Loop)
Site Speed
![Page 61: SEO for E-Commerce By Adam Audette](https://reader034.vdocument.in/reader034/viewer/2022052606/5889b7341a28aba54d8b668d/html5/thumbnails/61.jpg)
Site speed is crucial.
Speed
If an ecommerce site makes $100k in revenue per day, a 1 second load delay equates to $2.5M in lost revenue annually.
(Strange Loop)
Site Speed
![Page 62: SEO for E-Commerce By Adam Audette](https://reader034.vdocument.in/reader034/viewer/2022052606/5889b7341a28aba54d8b668d/html5/thumbnails/62.jpg)
Speed
Study up
Google’s Guide to Web Performance
https://developers.google.com/speed/docs/best-practices/rules_intro
![Page 63: SEO for E-Commerce By Adam Audette](https://reader034.vdocument.in/reader034/viewer/2022052606/5889b7341a28aba54d8b668d/html5/thumbnails/63.jpg)
Speed
Study up
Yahoo!’s Guide to Page Speed
http://developer.yahoo.com/yslow/
![Page 64: SEO for E-Commerce By Adam Audette](https://reader034.vdocument.in/reader034/viewer/2022052606/5889b7341a28aba54d8b668d/html5/thumbnails/64.jpg)
Speed
• Google Page Speed • Yslow • Pingdom • WebpageTest.org • Load Impact
Site Speed
![Page 65: SEO for E-Commerce By Adam Audette](https://reader034.vdocument.in/reader034/viewer/2022052606/5889b7341a28aba54d8b668d/html5/thumbnails/65.jpg)
Speed
Site Speed
![Page 66: SEO for E-Commerce By Adam Audette](https://reader034.vdocument.in/reader034/viewer/2022052606/5889b7341a28aba54d8b668d/html5/thumbnails/66.jpg)
Speed
Site Speed
![Page 67: SEO for E-Commerce By Adam Audette](https://reader034.vdocument.in/reader034/viewer/2022052606/5889b7341a28aba54d8b668d/html5/thumbnails/67.jpg)
“Search results in our search results.”
![Page 68: SEO for E-Commerce By Adam Audette](https://reader034.vdocument.in/reader034/viewer/2022052606/5889b7341a28aba54d8b668d/html5/thumbnails/68.jpg)
There’s a best practice, and a reality.
Site Search & SEO
Best Practice • Site search pages should be fast. • They should offer a valuable experience. • They should lead to conversion. • They should have high engagement.
Site Search & SEO
![Page 69: SEO for E-Commerce By Adam Audette](https://reader034.vdocument.in/reader034/viewer/2022052606/5889b7341a28aba54d8b668d/html5/thumbnails/69.jpg)
There’s a best practice, and a reality.
Site Search & SEO
Unfortunate Reality • Lots of site search pages are really basic • They can still rank well • Site search pages convert well
Site Search & SEO
![Page 70: SEO for E-Commerce By Adam Audette](https://reader034.vdocument.in/reader034/viewer/2022052606/5889b7341a28aba54d8b668d/html5/thumbnails/70.jpg)
Site Speed
There’s a best practice, and a reality.
Site Search & SEO
![Page 71: SEO for E-Commerce By Adam Audette](https://reader034.vdocument.in/reader034/viewer/2022052606/5889b7341a28aba54d8b668d/html5/thumbnails/71.jpg)
Site Search & SEO
Site Search & SEO
…and there’s this…
![Page 72: SEO for E-Commerce By Adam Audette](https://reader034.vdocument.in/reader034/viewer/2022052606/5889b7341a28aba54d8b668d/html5/thumbnails/72.jpg)
Site Search & SEO
Fortune 10 ecommerce brand
Pages Displayed in Non-Branded SERPs
Heavily reliant on site search.
Site Search & SEO
![Page 73: SEO for E-Commerce By Adam Audette](https://reader034.vdocument.in/reader034/viewer/2022052606/5889b7341a28aba54d8b668d/html5/thumbnails/73.jpg)
Answer these questions before doing anything. 1. How much organic traffic are search pages responsible for?
2. How are engagement metrics looking? High or low bounce rate, high or low
conversion?
Site Search & SEO
1
2
Site Search & SEO
![Page 74: SEO for E-Commerce By Adam Audette](https://reader034.vdocument.in/reader034/viewer/2022052606/5889b7341a28aba54d8b668d/html5/thumbnails/74.jpg)
Site Search & SEO
Answer these questions before doing anything. 2. Balanced with above, are these pages causing issues with our crawl space?
Are there duplicative issues at play? (For example, can anything become a search?)
3
4
Site Search & SEO
![Page 75: SEO for E-Commerce By Adam Audette](https://reader034.vdocument.in/reader034/viewer/2022052606/5889b7341a28aba54d8b668d/html5/thumbnails/75.jpg)
Hmm….
![Page 76: SEO for E-Commerce By Adam Audette](https://reader034.vdocument.in/reader034/viewer/2022052606/5889b7341a28aba54d8b668d/html5/thumbnails/76.jpg)
Here’s what we recommend.
Mobile
Get the sites accessible on mobile devices.
All major implementations are supported, and work. • Responsive (same URL) • Subdomain or folder (mobile switchboard tags) • Same URL with dynamic content (Vary: User-agent response header)
Mobile SEO
![Page 77: SEO for E-Commerce By Adam Audette](https://reader034.vdocument.in/reader034/viewer/2022052606/5889b7341a28aba54d8b668d/html5/thumbnails/77.jpg)
Here’s what we recommend.
Mobile
Other good things: • Minimize redirects, each adds 0.6 second delay (source: Google). • Serve tablet users the desktop site. • For separate URLs, place alternate tags on desktop pages (to
mobile), and canonical tags on mobile (to desktop).
Mobile SEO
![Page 78: SEO for E-Commerce By Adam Audette](https://reader034.vdocument.in/reader034/viewer/2022052606/5889b7341a28aba54d8b668d/html5/thumbnails/78.jpg)
~69% of searches show different results
Mobile
Mobile SEO
![Page 79: SEO for E-Commerce By Adam Audette](https://reader034.vdocument.in/reader034/viewer/2022052606/5889b7341a28aba54d8b668d/html5/thumbnails/79.jpg)
Rendering the full page: for mobile, too
Mobile Mobile SEO
![Page 80: SEO for E-Commerce By Adam Audette](https://reader034.vdocument.in/reader034/viewer/2022052606/5889b7341a28aba54d8b668d/html5/thumbnails/80.jpg)
Mobile Search Traffic > Desktop
Mobile Mobile SEO
![Page 81: SEO for E-Commerce By Adam Audette](https://reader034.vdocument.in/reader034/viewer/2022052606/5889b7341a28aba54d8b668d/html5/thumbnails/81.jpg)
Mobile
Mobile SEO
![Page 82: SEO for E-Commerce By Adam Audette](https://reader034.vdocument.in/reader034/viewer/2022052606/5889b7341a28aba54d8b668d/html5/thumbnails/82.jpg)
Elegance of Responsive
Mobile Mobile SEO
![Page 83: SEO for E-Commerce By Adam Audette](https://reader034.vdocument.in/reader034/viewer/2022052606/5889b7341a28aba54d8b668d/html5/thumbnails/83.jpg)
Technical Issues Prevail
Mobile Mobile SEO
![Page 84: SEO for E-Commerce By Adam Audette](https://reader034.vdocument.in/reader034/viewer/2022052606/5889b7341a28aba54d8b668d/html5/thumbnails/84.jpg)
Holy Grail of Mobile
Mobile Mobile SEO
![Page 85: SEO for E-Commerce By Adam Audette](https://reader034.vdocument.in/reader034/viewer/2022052606/5889b7341a28aba54d8b668d/html5/thumbnails/85.jpg)
Holy Grail of Mobile
Mobile Mobile SEO
![Page 86: SEO for E-Commerce By Adam Audette](https://reader034.vdocument.in/reader034/viewer/2022052606/5889b7341a28aba54d8b668d/html5/thumbnails/86.jpg)
Holy Grail of Mobile
Mobile Mobile SEO
![Page 87: SEO for E-Commerce By Adam Audette](https://reader034.vdocument.in/reader034/viewer/2022052606/5889b7341a28aba54d8b668d/html5/thumbnails/87.jpg)
87
• Technical SEO
• Content Strategy
• Other Stuff
AG
END
A
![Page 88: SEO for E-Commerce By Adam Audette](https://reader034.vdocument.in/reader034/viewer/2022052606/5889b7341a28aba54d8b668d/html5/thumbnails/88.jpg)
For ecommerce, ‘native’ content is limited.
Content & On-Page
• Category pages • Product pages • Buyer’s guides • Reviews • Blog content
Content & On-Page
![Page 89: SEO for E-Commerce By Adam Audette](https://reader034.vdocument.in/reader034/viewer/2022052606/5889b7341a28aba54d8b668d/html5/thumbnails/89.jpg)
Really about the Shopping Experience
Content & On-Page Content & On-Page
![Page 90: SEO for E-Commerce By Adam Audette](https://reader034.vdocument.in/reader034/viewer/2022052606/5889b7341a28aba54d8b668d/html5/thumbnails/90.jpg)
Content & On-Page Content & On-Page
![Page 91: SEO for E-Commerce By Adam Audette](https://reader034.vdocument.in/reader034/viewer/2022052606/5889b7341a28aba54d8b668d/html5/thumbnails/91.jpg)
Look to Amazon for industry leading experiences.
Content & On-Page
This is valuable.
Content & On-Page
![Page 92: SEO for E-Commerce By Adam Audette](https://reader034.vdocument.in/reader034/viewer/2022052606/5889b7341a28aba54d8b668d/html5/thumbnails/92.jpg)
Making it easy for me, thanks Amazon.
![Page 93: SEO for E-Commerce By Adam Audette](https://reader034.vdocument.in/reader034/viewer/2022052606/5889b7341a28aba54d8b668d/html5/thumbnails/93.jpg)
Content Strategy Starts at the SERP
Content & On-Page Content & On-Page
![Page 94: SEO for E-Commerce By Adam Audette](https://reader034.vdocument.in/reader034/viewer/2022052606/5889b7341a28aba54d8b668d/html5/thumbnails/94.jpg)
The SERP display is where it all begins
Content & On-Page
First Choices
Secondary Choices
![Page 95: SEO for E-Commerce By Adam Audette](https://reader034.vdocument.in/reader034/viewer/2022052606/5889b7341a28aba54d8b668d/html5/thumbnails/95.jpg)
The SERP display is where it all begins
Content & On-Page
Ignored
![Page 96: SEO for E-Commerce By Adam Audette](https://reader034.vdocument.in/reader034/viewer/2022052606/5889b7341a28aba54d8b668d/html5/thumbnails/96.jpg)
Structured Data
Content & On-Page Content & On-Page
![Page 97: SEO for E-Commerce By Adam Audette](https://reader034.vdocument.in/reader034/viewer/2022052606/5889b7341a28aba54d8b668d/html5/thumbnails/97.jpg)
Useful Example on Organic CTR What happens when video
thumbnails appear for product pages?
Content & On-Page
![Page 98: SEO for E-Commerce By Adam Audette](https://reader034.vdocument.in/reader034/viewer/2022052606/5889b7341a28aba54d8b668d/html5/thumbnails/98.jpg)
Content & On-Page
Not actually a video.
![Page 99: SEO for E-Commerce By Adam Audette](https://reader034.vdocument.in/reader034/viewer/2022052606/5889b7341a28aba54d8b668d/html5/thumbnails/99.jpg)
Video thumbnails on product pages plummet CTR
Content & On-Page
Whoops! Product pages are listed in the video sitemap (videos are on the
pages).
![Page 100: SEO for E-Commerce By Adam Audette](https://reader034.vdocument.in/reader034/viewer/2022052606/5889b7341a28aba54d8b668d/html5/thumbnails/100.jpg)
Content & On-Page
But what did this do to CTR?
![Page 101: SEO for E-Commerce By Adam Audette](https://reader034.vdocument.in/reader034/viewer/2022052606/5889b7341a28aba54d8b668d/html5/thumbnails/101.jpg)
Queries with Video Thumbnail Queries without Video Thumbnail
THIS. AVERAGE QUERY CLICK-THROUGH RATE
2% 17%
![Page 102: SEO for E-Commerce By Adam Audette](https://reader034.vdocument.in/reader034/viewer/2022052606/5889b7341a28aba54d8b668d/html5/thumbnails/102.jpg)
Queries with Video Thumbnail Queries without Video Thumbnail
THIS. AVERAGE QUERY CLICK-THROUGH RATE
2% 17% Users didn’t want a video,
they wanted a product.
![Page 103: SEO for E-Commerce By Adam Audette](https://reader034.vdocument.in/reader034/viewer/2022052606/5889b7341a28aba54d8b668d/html5/thumbnails/103.jpg)
Content & On-Page
Product Inventory, product flux
Try to make this less sucky.
![Page 104: SEO for E-Commerce By Adam Audette](https://reader034.vdocument.in/reader034/viewer/2022052606/5889b7341a28aba54d8b668d/html5/thumbnails/104.jpg)
When Permanently Out of Stock, Option 1
Content & On-Page
301 the URL to a newer replacement product
(This is rarely how product inventory works)
![Page 105: SEO for E-Commerce By Adam Audette](https://reader034.vdocument.in/reader034/viewer/2022052606/5889b7341a28aba54d8b668d/html5/thumbnails/105.jpg)
When Permanently Out of Stock, Option 2
Content & On-Page
404 the URL if no newer product exists
(This is hard core)
![Page 106: SEO for E-Commerce By Adam Audette](https://reader034.vdocument.in/reader034/viewer/2022052606/5889b7341a28aba54d8b668d/html5/thumbnails/106.jpg)
When Permanently Out of Stock, Option 3
Content & On-Page
Continue serving the page with messaging and good recommendations
(This is best, but harder to do)
![Page 107: SEO for E-Commerce By Adam Audette](https://reader034.vdocument.in/reader034/viewer/2022052606/5889b7341a28aba54d8b668d/html5/thumbnails/107.jpg)
Content & On-Page
Don’t do it like this…
Tad Chef http://blog.ahrefs.com/ecommerce-out-of-stock-products/
![Page 108: SEO for E-Commerce By Adam Audette](https://reader034.vdocument.in/reader034/viewer/2022052606/5889b7341a28aba54d8b668d/html5/thumbnails/108.jpg)
Content & On-Page
Don’t do it like this…
Doubly sucky.
![Page 109: SEO for E-Commerce By Adam Audette](https://reader034.vdocument.in/reader034/viewer/2022052606/5889b7341a28aba54d8b668d/html5/thumbnails/109.jpg)
More helpful
![Page 110: SEO for E-Commerce By Adam Audette](https://reader034.vdocument.in/reader034/viewer/2022052606/5889b7341a28aba54d8b668d/html5/thumbnails/110.jpg)
Here’s a good out of stock message.
Content & On-Page
Tad Chef http://blog.ahrefs.com/ecommerce-out-of-stock-products/
![Page 111: SEO for E-Commerce By Adam Audette](https://reader034.vdocument.in/reader034/viewer/2022052606/5889b7341a28aba54d8b668d/html5/thumbnails/111.jpg)
Tad Chef http://blog.ahrefs.com/ecommerce-out-of-stock-products/
![Page 112: SEO for E-Commerce By Adam Audette](https://reader034.vdocument.in/reader034/viewer/2022052606/5889b7341a28aba54d8b668d/html5/thumbnails/112.jpg)
Content & On-Page
Content & On-Page
Great Alternatives Here
Tad Chef http://blog.ahrefs.com/ecommerce-out-of-stock-products/
![Page 113: SEO for E-Commerce By Adam Audette](https://reader034.vdocument.in/reader034/viewer/2022052606/5889b7341a28aba54d8b668d/html5/thumbnails/113.jpg)
What if products are coming back in?
Content & On-Page
Continue serving the page with messaging and recommendations (same approach as before)
![Page 114: SEO for E-Commerce By Adam Audette](https://reader034.vdocument.in/reader034/viewer/2022052606/5889b7341a28aba54d8b668d/html5/thumbnails/114.jpg)
Category pages are the ‘hubs’
Content & On-Page
![Page 115: SEO for E-Commerce By Adam Audette](https://reader034.vdocument.in/reader034/viewer/2022052606/5889b7341a28aba54d8b668d/html5/thumbnails/115.jpg)
Category pages are the ‘hubs’
Content & On-Page
category
subcat product
product
subcat product
product
![Page 116: SEO for E-Commerce By Adam Audette](https://reader034.vdocument.in/reader034/viewer/2022052606/5889b7341a28aba54d8b668d/html5/thumbnails/116.jpg)
Content & On-Page
category
subcat product
product
subcat product
product
Constant, Equity full,
Heavily linked
![Page 117: SEO for E-Commerce By Adam Audette](https://reader034.vdocument.in/reader034/viewer/2022052606/5889b7341a28aba54d8b668d/html5/thumbnails/117.jpg)
Content & On-Page
category
subcat product
product
subcat product
product
Constant, Equity full,
Heavily linked
Lot of flux here. Inventory change Less equity flow
Less linked
![Page 118: SEO for E-Commerce By Adam Audette](https://reader034.vdocument.in/reader034/viewer/2022052606/5889b7341a28aba54d8b668d/html5/thumbnails/118.jpg)
Content & On-Page
![Page 119: SEO for E-Commerce By Adam Audette](https://reader034.vdocument.in/reader034/viewer/2022052606/5889b7341a28aba54d8b668d/html5/thumbnails/119.jpg)
![Page 120: SEO for E-Commerce By Adam Audette](https://reader034.vdocument.in/reader034/viewer/2022052606/5889b7341a28aba54d8b668d/html5/thumbnails/120.jpg)
Seasonal pages and ‘themes’
Content & On-Page
![Page 121: SEO for E-Commerce By Adam Audette](https://reader034.vdocument.in/reader034/viewer/2022052606/5889b7341a28aba54d8b668d/html5/thumbnails/121.jpg)
![Page 122: SEO for E-Commerce By Adam Audette](https://reader034.vdocument.in/reader034/viewer/2022052606/5889b7341a28aba54d8b668d/html5/thumbnails/122.jpg)
Resources
![Page 123: SEO for E-Commerce By Adam Audette](https://reader034.vdocument.in/reader034/viewer/2022052606/5889b7341a28aba54d8b668d/html5/thumbnails/123.jpg)
Resources
![Page 124: SEO for E-Commerce By Adam Audette](https://reader034.vdocument.in/reader034/viewer/2022052606/5889b7341a28aba54d8b668d/html5/thumbnails/124.jpg)
Resources
![Page 125: SEO for E-Commerce By Adam Audette](https://reader034.vdocument.in/reader034/viewer/2022052606/5889b7341a28aba54d8b668d/html5/thumbnails/125.jpg)
Your inventory is your content.
Content & On-Page
• Tons of content opportunities with inventory • Buyers guides, reviews are always useful • Retailers don’t need to be publishers
![Page 126: SEO for E-Commerce By Adam Audette](https://reader034.vdocument.in/reader034/viewer/2022052606/5889b7341a28aba54d8b668d/html5/thumbnails/126.jpg)
It’s STILL all about keywords!
Content & On-Page
![Page 127: SEO for E-Commerce By Adam Audette](https://reader034.vdocument.in/reader034/viewer/2022052606/5889b7341a28aba54d8b668d/html5/thumbnails/127.jpg)
Content & On-Page
My Little Pony Topics Average Monthly Search Volume
260,000
185,000
110,000 100,000
80,000
56,000 45,000
![Page 128: SEO for E-Commerce By Adam Audette](https://reader034.vdocument.in/reader034/viewer/2022052606/5889b7341a28aba54d8b668d/html5/thumbnails/128.jpg)
Content & On-Page
My Little Pony Topics Average Monthly Search Volume
260,000
185,000
110,000 100,000
80,000
56,000 45,000
Each topic category
represents many queries
![Page 129: SEO for E-Commerce By Adam Audette](https://reader034.vdocument.in/reader034/viewer/2022052606/5889b7341a28aba54d8b668d/html5/thumbnails/129.jpg)
Comparison Calvin
Content & On-Page
“The pledges need quality embroidered shirts for a golf tournament they’re playing in.”
Sample Search Queries What can we provide to help him accomplish his task? What else can we provide of interest? Conversion Goal Why He’ll Do It Success Metrics
Task 1: I want to find a resource for Greek apparel and merchandise.
[fraternity apparel] Broad selection of quality gear
Popular brands
Great service
Speedy turnaround
Newsletter
Explore options
He needs shirts for the pledges.
He needs a reliable resource
going forward.
Subscribe for 10% off.
Sign up for newsletter
Purchase shirts
Social share/like
Task 2: I want to find a resource for Greek apparel and merchandise.
[embroidered polo shirts] Wide selection of name brands – high quality
Great prices
Great Service
Speedy turnaround
Newsletter
Find the best option for shirts
Great prices.
10% discount.
Minimum order works.
Easy to order.
Can get a quote and a sample.
Purchase
Sign up for newsletter
Social share/like
![Page 130: SEO for E-Commerce By Adam Audette](https://reader034.vdocument.in/reader034/viewer/2022052606/5889b7341a28aba54d8b668d/html5/thumbnails/130.jpg)
Comparison Calvin
Content & On-Page
“The pledges need quality embroidered shirts for a golf tournament they’re playing in.”
Ideal Workflow
Search Rank & Display Page Content Conversion & Motivation
[embroidered polo shirts] Custom Embroidered Polo & Golf Shirts – Buy Wholesale & Save! | InkHead Top Quality and great prices on golf and polo shirts from your favorite brands, including Nike and Adidas.
Images and details of product offerings. Calvin can filter and sort by a range of criteria, including price, brand, color, sub-category and style.
Carl sees what he needs and he sees lots of choices. He knows the brands, the prices are reasonable and the ordering process looks simple. Clicks to buy.
![Page 131: SEO for E-Commerce By Adam Audette](https://reader034.vdocument.in/reader034/viewer/2022052606/5889b7341a28aba54d8b668d/html5/thumbnails/131.jpg)
Comparison Calvin
Content & On-Page
“The pledges need quality embroidered shirts for a golf tournament they’re playing in.”
Ideal Workflow
Search Rank & Display Page Content Conversion & Motivation
[embroidered polo shirts] Custom Embroidered Polo & Golf Shirts – Buy Wholesale & Save! | InkHead Top Quality and great prices on golf and polo shirts from your favorite brands, including Nike and Adidas.
Images and details of product offerings. Calvin can filter and sort by a range of criteria, including price, brand, color, sub-category and style.
Carl sees what he needs and he sees lots of choices. He knows the brands, the prices are reasonable and the ordering process looks simple. Clicks to buy.
User exp. begins here
Content creates the conversion
![Page 132: SEO for E-Commerce By Adam Audette](https://reader034.vdocument.in/reader034/viewer/2022052606/5889b7341a28aba54d8b668d/html5/thumbnails/132.jpg)
132
• Technical SEO
• Content Strategy
• Other Stuff
AG
END
A
![Page 133: SEO for E-Commerce By Adam Audette](https://reader034.vdocument.in/reader034/viewer/2022052606/5889b7341a28aba54d8b668d/html5/thumbnails/133.jpg)
Thinking about reporting on SEO
It IS about keywords. 1
Focus on bottom-line metrics that matter. 2
Engagement metrics are important. 3
You’ll need more than a single analytics package. 4
![Page 134: SEO for E-Commerce By Adam Audette](https://reader034.vdocument.in/reader034/viewer/2022052606/5889b7341a28aba54d8b668d/html5/thumbnails/134.jpg)
It’s still all about keywords
Analytics & Reporting
134
Organize keywords and contextualize them by topic, page types, by persona, demographic, etc
1
![Page 135: SEO for E-Commerce By Adam Audette](https://reader034.vdocument.in/reader034/viewer/2022052606/5889b7341a28aba54d8b668d/html5/thumbnails/135.jpg)
Track bottom line metrics.
Analytics & Reporting
135A
• Revenue from organic
• Organic traffic by search engine
• Organic conversion rate
2
• Use content groupings in GA • Hit level only • Useful for ecommerce page types
![Page 136: SEO for E-Commerce By Adam Audette](https://reader034.vdocument.in/reader034/viewer/2022052606/5889b7341a28aba54d8b668d/html5/thumbnails/136.jpg)
Engagement metrics
Analytics & Reporting
136
3
• Time on page, avg. pages/visit, time on site • Very useful to spot poor experiences
• Bounce rate is a useful metric for today’s SEO • Group high bounce rate pages to analyze • Segment alongside conversion rate
• Report on these only when they lead to ACTION
![Page 137: SEO for E-Commerce By Adam Audette](https://reader034.vdocument.in/reader034/viewer/2022052606/5889b7341a28aba54d8b668d/html5/thumbnails/137.jpg)
You’ll need multiple tools.
Analytics & Reporting
137
4
• Best in class: • Brightedge • Linkdex • SEO Clarity • Search Metrics • Conductor
• SEO analytics are essential.
![Page 138: SEO for E-Commerce By Adam Audette](https://reader034.vdocument.in/reader034/viewer/2022052606/5889b7341a28aba54d8b668d/html5/thumbnails/138.jpg)
Analytics & Reporting
Brightedge keyword groups
![Page 139: SEO for E-Commerce By Adam Audette](https://reader034.vdocument.in/reader034/viewer/2022052606/5889b7341a28aba54d8b668d/html5/thumbnails/139.jpg)
Analytics & Reporting
SearchMetrics keyword groups
![Page 140: SEO for E-Commerce By Adam Audette](https://reader034.vdocument.in/reader034/viewer/2022052606/5889b7341a28aba54d8b668d/html5/thumbnails/140.jpg)
You’ll need multiple tools.
Analytics & Reporting
140
4
Inexpensive / free:
• SEMRush • Google Search Console
![Page 141: SEO for E-Commerce By Adam Audette](https://reader034.vdocument.in/reader034/viewer/2022052606/5889b7341a28aba54d8b668d/html5/thumbnails/141.jpg)
GAME CHANGER
Analytics & Reporting
141
4
GSC API DATA
• Desktop, Mobile, Tablet • Landing Page and Query • Very close to comprehensive
![Page 142: SEO for E-Commerce By Adam Audette](https://reader034.vdocument.in/reader034/viewer/2022052606/5889b7341a28aba54d8b668d/html5/thumbnails/142.jpg)
Use top publisher sites
Other: Top Publisher Sites
142
4
Feed to teams for
• GDN campaigns • Partnerships • Editorials
![Page 143: SEO for E-Commerce By Adam Audette](https://reader034.vdocument.in/reader034/viewer/2022052606/5889b7341a28aba54d8b668d/html5/thumbnails/143.jpg)
Evolution of http protocol
Other: http2
143
4
Advantages
• Early adopter advantage • Multiplexing • Compressed Headers • Faster
![Page 144: SEO for E-Commerce By Adam Audette](https://reader034.vdocument.in/reader034/viewer/2022052606/5889b7341a28aba54d8b668d/html5/thumbnails/144.jpg)
SEO as Bridge Builder
Other: Advocacy
144
5
![Page 145: SEO for E-Commerce By Adam Audette](https://reader034.vdocument.in/reader034/viewer/2022052606/5889b7341a28aba54d8b668d/html5/thumbnails/145.jpg)
@merklerkg
Thanks for your time!
merklerkg.com | rkgblog.com
Adam Audette [email protected]
Follow me on Twitter: @audette