Download - SEO for Ecommerce - Selling Doesn't Make You Link Worthy

Ecommerce SEO: Selling Does Not Make You Link Worthy

Ecommerce SEO: Selling Does Not Make You Link Worthyby Tim Grice


Category

Links Rankings

Ecommerce SEO 2002 - 2011


Why?Why?


It worked1#


Google are stupid2#


Everybody was doing it3#


1

It was cheap4#

But mainly because…..


This Categorically Doesn’t Work Anymore


Manual Reviews

Trigger

Review

Approved

Applied


But Also Because…..

• Disavow Data

• Devaluation of other signals

• Network Discovery

• Webmasters are more inclined to report


Unnatural Links

Bad StrategyPenguin 2.0


If this is your strategy,

Please STOP.


Google's Thoughts

Want to sell products? - Adwords- Google Shopping- AKA – You pay us for it

Want to rank organically?- Add value- Become a brand (the result people want)- AKA – Pay someone else for it


What’s Your Leverage?

PR

CONTENT

SOCIAL

Creative

Leverage


This gives you 2 key benefits


Gets you in the conversation

1#


Makes you worth talking about

2#


You have to promote


A word on buying links


Your New Link Strategy

• Create something to talk about

• Promote to relevant audience

• Be a part of the conversation


Don’t worry about

• Anchor text

• Keyword relevance

• Target pages (Unless it’s based on link worthiness)


Biggest Challenge for Ecommerce

You need a

new approa

ch


Online Retailers have to become Publishers


A few tips…


Pay a popular writer1#


Paid media = Earned links2#


Work with the right people

3#


Work with the right people

3#

[email protected]@tim_grice

branded3.comseowizz.net

Download - SEO for Ecommerce - Selling Doesn't Make You Link Worthy

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