Download - SEO for microbusinesses
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Search Engine Optimisation (SEO) for micro businesses Netregistry Business Bites Webinar
Presented by Sam shetty 20th June 2012
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Agenda
■ Online marketing, Which one is right for me ?
■ Planning your SEO implementation
■ SEO process
■ Latest Google updates
■ Should I outsource my SEO ?
■ Q & A
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The Traditional Shopping Process is…
Source: The OPEN Brand: Digital Trends for 2011 by Resource Interactive
Linear, predictable, analog, brand-controlled
EC
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The New Purchase Journey is…
Source : The OPEN Brand: Digital Trends for 2011 by Resource Interactive
Non-Linear, multi-channel, digital, consumer-controlled
EC
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Clicks are People !
For you to achieve your goals, your visitor must achieve their goal first. “Visitors are only concerned with how they want to buy and what is relevant to them”
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Conversions
• Most websites do
not have a
TRAFFIC problem
…
• However, every
website has a
CONVERSION
problem !!!
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Watch your data not just results!!
“Successful marketers know
their goals, and they watch
data everyday and constantly
analyse not only the results,
but what data matters.”
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The conversion Trinity
• Are you relevant to MY query ?
• Do I know WHY you are the right solution for me?
• Is it obvious WHAT I need to do next ?
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Which one is right for me ?
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What will drive my traffic?
*Via Forrester’s Interactive
Marketing 2012 Report
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Planning your SEO strategy
• Do you have a USP for your business ?
• Do you understand your customers needs ?
• Do your potential customers search online ?
• Where do you stand on search engines right now ?
• Will your will website convert ?
• Level of competition online ?
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SEO setup
• Setup up Google analytics
• Setup Google webmaster tools
• Setup Google +
• Setup Google places
• Claim your social space
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Keyword research tools
• Google adwords
• Wordtracker
• Keyword discovery
• Semrush
• Google insights
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A Simple Process for Choosing Good Keywords
More on this here: http://www.seomoz.org/beginners-guide-to-seo/keyword-research
High Volume (many searches/month)
Low Competition (weak sites/pages in the top 10)
High Value (large % of visitors convert)
Ideal Keywords!
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A Simple Process for Choosing Good Keywords
High Volume (many searches/month)
Low Competition (weak sites/pages in the top 10)
High Value (large % of visitors convert)
Google AdWords
Gut Feel (or KW Difficulty Tool)
Gut Feel (or Analytics Data)
Picking keywords doesn’t have to be a chore, and the process can often help you find topics for
content you haven’t yet tried/thought of!
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AdWords: The Best Choice (Most of the Time)
The AdWords Keyword Tool Can Be Found Here: https://adwords.google.com/select/KeywordToolExternal
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Tools to Help with Accessibility
http://www.google.com/webmasters/
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What About Those Awesome Video Results?!
http://wistia.com/doc/video-seo
These are
great for
driving clicks
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You Have to Get These Right
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Before You Get These Right
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GOOGLE+ WILL BECOME THE
CORE OF GOOGLE’S SERVICES “The assumption is that everything will move over to using
the Plus infrastructure over time”
– Eric Schmidt, Google’s chairman
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. USERS’ TIME SPENT
ON GOOGLE+ WILL PROVIDE
GOOGLE WITH MORE DATA “For Google, everything that happens on the Internet is a complement to its
main business. As people spend more time and do more things online, they
see more ads and they disclose more information about themselves - and
Google rakes in more money.”
– Nicholas Carr, The Shallows, P. 160
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25 PERCENT OF ALL GOOGLE
EMPLOYEE BONUSES ARE
BASED ON SOCIAL SUCCESS “According to a leaked memo from Google CEO Larry Page, the company
is making its social efforts a top priority and will reward all employees if
those products are a success — or dock everyone’s bonus if those efforts
fail.”
– Jolie O’Dell, Mashable.com, Apr. 2011
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Great Content + SEO + Social Really Works.
Great
Content +
SEO
Friendly +
Social
Sharing +
Link
Building
=
Higher
Rankings
More
Readers
More
Followers
More
Influence
=
Virtuous Cycle of
Inbound Marketing!
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Link building tips
• Product giveaways
• Press releases & arranging coverage
• Providing images for review posts
• Offering content to affiliate sites & blogs
• Link bait style blog posts
• Product tools & tips
• Post about latest trends in your industry
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Google loves speed
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Website Usability
• Simple & Easy to use
• Design pages for scanning and not for reading
• Good, visible, site navigation
• Talk the same language like your users
• Prioritize the key information( users look for) above the fold
• Trust & Creditability need to be reinforced
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Google Penguin vs Panda
Update
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Should I outsource SEO ?
• Do you have multiple sites ?
• Do you have web design skills ?
• Are you able to track results ?
• Do you time to write articles ?
• Are you able to acquire links for your website ?
• Can you afford to spend 30 hours a month?
Is 30 hours of your time worth .. $ 600 ???
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Conclusion
• Q&A
• Request a free Consultation for your website
• Thank you !!!
• Sam Shetty [email protected]