Download - SEO For WordPress
- 1. SEO for WordPress
-
- From:Not Bad
-
-
- To:Optimal
-
- In A Few Steps
2. What Is SEO?
- SEO stands for Search Engine Optimization
- An optimized site or blog page allows search engines to:
-
- find it
-
- index it
-
- understand it
-
- evaluate it
-
- rank it
3. The Most Basic of SEO Basics
- First step: Think First, Write Later.
- You should actually USE the phrases you want to rank well for in blog posts.
- Where exactly?
- In prominent places of your posts and pages.
- USE Keyword Phrases in:
- Document Title
- Body Headings (H1, H2..)
- First Paragraph
- Bold Text
- DON'T:
- Stuff Keywords
- Make Page Feel Spammy
- Make Copy Sound Strange
4. WordPress Out of The Box
- Not Bad
- Not Ideal
- Not Fully Optimized
- Tweak It
- Set Options
- Utilize Plugins
5. ADMIN: Set Privacy Option
- Settings
- Privacy
- Blog Visibility
-
- I would like my blog to be visible to everyone, including search engines (like Google, Sphere, Technorati) and archivers
6. ADMIN: Permalink Structure
- Settings
- Permalinks
- Customize Permalink Structure
- Optimal:
-
-
- /%category%/%postname%/
-
-
- Ok To Be Different
-
- Dates: Useless for SEO, but may be useful to users
-
- Best to get%postname%in there somewhere
7. ADMIN: URL Canonicalization
- Settings
- General
- WordPress address (URL)
- Make A Choice
-
- www.yoursite.com ?
-
- Or yoursite.com ?
- Use It Everywhere
-
- Links To Site
-
- Correspondence
-
- Signatures
More info:http://www.mattcutts.com/blog/seo-advice-url-canonicalization/ Pronounced:ka-NAHN-nihk-uhl-ih-ZAY-shun 8. ADMIN: Categories
- Manage
- Categories
- Add New
- Top Level
- Important Concepts
- Broad Topics
- Keyword Research
-
- Google Adwords Keyword Tool*
- One Category per Post
https://adwords.google.com/select/KeywordToolExternal 9. PLUGIN: All In One SEO Pack
- Default settings work well
- Places post title before blog name in meta title
- Uses excerpts for meta descriptions
- Uses categories for meta keywords
- wordpress.org/extend/plugins/all-in-one-seo-pack/
10. PLUGIN: Excerpt Editor
- Gives extra control over excerpts
- Autogenerates excerpts but allows overriding
- Allows images, HTML, and links on home page
- www.laptoptips.ca/projects/wordpress-excerpt-editor/
11. Theme Edit: Excerpts
- Design
- Theme Editor
- Edit archive.php
- Edit index.php
- Edit search.php
- Replace the_content() with the_excerpt()
-
- Manually enter post excerpts in post editor if first words of post aren't descriptive and enticing to users
-
- Aim for high click-thru rates in search results
12. Theme Edit: Nuke Dupe Content
- Design
- Theme Editor
- Edit header.php
13. Theme Edit: Post Titles - H1
- Design
- Theme Editor
- Edit single.php
- ...the_title();...
- Ok to use different tag if necessary. or are best, but don't freak if your theme just won't accomodate that.
- Use whatever tag works best for your theme.
14. Post Slugs (Permalinks)
- Write
- Post
- Permalink
- Slugs should contain only most important words
- Strip out stop words like a, an, the
- Use SEO Slugs plugin to auto-strip stop words
http://wordpress.org/extend/plugins/seo-slugs/ 15. Post Image Optimization
- Image Search Brings Traffic
-
- Image File Names: use descriptive keywords
-
- Image alt and title attributes: use descriptive keywords
-
- Remain user-friendly; Don't use keywords that aren't descriptive of the image
-
- Don't keyword stuff alt and title attributes
16. Judicious InterLinking
- Link to Important Posts
-
- Manually add links to the posts you believe are most important to your sidebar
- Link to Popular Posts
-
- Jaw Popular Posts Widget
-
- http://wordpress.org/extend/plugins/jaw-popular-posts-widget/
- Link to Related Posts
-
- Yet Another Related Posts Plugin (YARPP)
-
- http://mitcho.com/code/yarpp/
17. Encourage Sharing / Linking
- Encourage readers to share posts on social and microblogging sites
-
- Suggest tags/categories to use on social sites
-
- Sociable plugin
-
- http://wordpress.org/extend/plugins/sociable/
- Encourage readers to link to posts
- Encourage readers to bookmark posts on social bookmarking sites such as delicious.com
18. Participate and Reciprocate
- Link out to other blogs and posts
- Participate in conversations on blogs and social sites
- Write guest posts for other blogs
- Let others write guest posts on your blog
- Participation and Reciprocation is a more friendly, honest form of Scratch My Back and I'll Scratch Yours gaining traffic and links for all involved.
19. More Great Plugins
- Yoast Breadcrumbs
-
- http://yoast.com/wordpress/ breadcrumbs
- Meta Robots
-
- http://yoast.com/wordpress/meta-robots-wordpress-plugin/
- RSS Footer
-
- http://yoast.com/wordpress/rss-footer/
20. Title Code Snippet (manual)
Place in header.php, replacing any code currently in place for tag 21. Meta Description Snippet (manual)
- single_post_title('', true);
- } else {
- bloginfo('name'); echo " - "; bloginfo('description');
- }?>" />
Place in header.php below title snippet 22. DazzlinDonna (Donna Fontenot)
- DazzlinDonna: Making A Living Online
-
- http://www.dazzlindonna.com/blog/
- SEO Scoop
-
- http://www.seo-scoop.com/
- eBusiness Coach and Consultant
-
- http://www.ebuzzcoach.com/
- Online Press Kit Templates
-
- http://www.presskittemplates.com
- This Presentation
-
- http://www.seo-scoop.com/seo-wordpress/